Welcome!

Cloud Security Authors: Pat Romanski, Toddy Mladenov, Jim Hansen, AppNeta Blog, Peter Silva

Related Topics: Recurring Revenue, @CloudExpo

Recurring Revenue: Blog Post

Cloud Opportunity Missed?

The Cars.gov web site is the biggest 'clunker' in "Cash for Clunkers"

I am guessing that Vivek Kundra, the US Government's new CIO and a strong advocate of Cloud Computing, is sending Barak Obama and Ray LaHood, the US Transportation Secretary, an email saying "I told ya so".

Why? The "Cash for Clunkers" auto stimulus program's web site clunked due to the popularity of the program.

First of all, what is Cash for Clunkers? A US Government program created to stimulate the sales of newer automobiles which also enabled the removal of older, less efficient (lower MPG), higher polluting cars from US roadways. The program will end in less than 24 hours and will be feather in the President's cap. As many as 475K new vehicles were sold under this program. The results so far - the auto industry is pleased with higher sales and reduced inventories; the dealers are mostly pleased with increased sales albeit many are waiting for their government pay backs; the consumers are pleased because of a subsidy on the auto sale. The only people that are not pleased are the administrators of "Cash for Clunkers" and the dealers. Why? Too much demand which exposed inefficiencies.

It appears that the voucher system set up to handle dealer claims was crushed by unusual high demand.  Now "unusual high demand" to me is synonymous with cloud computing. My own definition of cloud computing speaks directly to that point.

"A new way to deploy or virtualize IT using the internet as a method to quickly borrow/use resources (compute, storage, infrastructure, applications) and either keep those resources for any given amount of time or give those resources back after use."

So what happened? The Associated Press (AP) wrote a story about the program and pointed to the government's own back end processes handling the claims from dealers.

"We were not anticipating the number of transactions would be anywhere near what it is at this point," said Daniel Smith, the NHTSA associate administrator overseeing the program in a recent information session with dealers

The government's computer system was also overwhelmed. Some dealers brought staff in after midnight to try to scan and send documents, only to have the online system crash. Transportation officials eventually improved the computer system to smooth the claims process.

The Government highlighted 3 key assumptions that created the problem.

The high popularity - the auto industry forecasted that the program wouldn't have a major effect on sales. Oops! The auto industry should know their business and consumers a bit better. But if that were true, they probably wouldn't be coming in and out of bankruptcy (apologies in advance to Ford and several others).

The dealer sales people - the sales people ‘pre-sold' the program to customers. Whenever the dealers were clued into the Cash for Clunkers program, the sales people found creative ways to take advantage before the actual start date. This caused the initial rush to the Cash for Clunkers web site and crashed the system.

The government entity that handled the claims - this group was rushed to put the entire program together. The AP suggested that Transportation Department officials were presented with just 30 days to get the program up and running. The time crunch probably meant less automation and more human "eyes" processing claims (as evidence, the government added 700 more human claims processors to the original 300 midway through the program).

For any project, the project leader has the typical resource dilemma - a balance of feature set, time, and cost. In this particular case, my guess is that cost was mostly fixed so the tradeoffs are time and feature set... Adding more time may allow you to improve the feature set but the start date was set - so the ultimate tradeoff is feature set. When you don't have additional time or resources, you end up cutting the feature set. My guess is that the front-end web site got the bulk of the attention while the back-end processing got little (the forecast was ‘x' and ‘x' could be covered by 300 claims processors).

Whatever computer systems were scoped for the project, the project team should have considered Cloud Computing as a component to gear up or throttle down the processing needs. That is a bit obvious now (think about the phrase "Monday morning or armchair quarterback") and I could never comprehend the internal hurdles to get this project done. Going forward, I assume that Cloud Computing will be considered.

Preparing and successfully implementing this project with a cloud component could have freed up capital to focus on the automation of claims processing. For example, greatly reducing the capital expense by not buying hundreds of servers and implementing cloud computing could have allowed the project managers to focus on the tougher portion of the program - automating the claims process and reducing the human intervention required to process and complete the claims. In other words, the Cloud implementation could help with the classic cost/time/feature set dilemma - shift the costs previously allocated for capital equipment (physical servers) and shift that cost to programming a better feature set. That is the power of Cloud Computing.

"The program is choking on its own success," said Connecticut Attorney General Richard Blumenthal, who sent a letter Thursday to (Ray) LaHood (US Transportation Secretary) asking it to reform Cash for Clunkers. "It expanded exponentially without sufficient basic preparation."

While Richard Blumenthal's comment above is obvious and lacks a resolution, I imagine Ray LaHood forwarding Richard's email to Vivek Kundra with an email conversation like this:

To:  Vivek Kundra, Federal CIO

From: Ray LaHood, US Transportation Secretary

Subject: HELP - the Cash for Clunkers web processing is a clunker!

Vivek,

I am getting some heat from folks on Cash for Clunkers. I heard you are an expert in something called Cloud Computing. Someone told me that it might have helped us on the Cash for Clunkers web site. I am not sure what Cloud Computing is, but if it prevented us from being embarrassed, I am all for it.

Best regards,

Ray

To which Vivek replies,

Rich,

Sorry to hear about the trouble. I think what you and the Connecticut AG experienced will be likely be a typical IT fiasco based on ‘old school' thinking. We have outlined a way the government can be efficient (yes, oxymoron I know) via Cloud Computing. If you drink the cloud computing kool-aid with me, we will be able to have better options in the future.

Best regards,

Vivek

P.S. Just to let you know, Monday night is when Cash for Clunkers ends (8:00 EST). It will be the busiest time and the web site will probably crash again. Use your political influence to smooth things over. I have an RFQ Document that has an embedded strategy on how we will conquer projects with Cloud Computing in the future. Our Cloud Computing initiative will add a ton of credibility to future programs.

I wish I could see those see those emails!

More Stories By Rich Bruklis

A 20 year veteran of the storage industry, Rich has been a business leader in product marketing. He has seen the industry change from backup on 5.25" floppies to 10,000 cartridge tape libraries with every tape "standard" in between. Rich has supported 5.25" 30MB hard drives and launched disk arrays with hundreds of drives. Most recently, Rich has focused on business continuity and disaster recovery.

While the hardware industry continues to experience BBFC (Bigger, Better, Faster, Cheaper), there is a cloud on the horizon that is about to disrupt that trend. Cloud Computing will fundamentally change the IT world much like the network changed client-server computing.

@ThingsExpo Stories
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and 21st International Cloud Expo, which will take place in November in Silicon Valley, California.
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his session at @ThingsExpo, Sudarshan Krishnamurthi, a Senior Manager, Business Strategy, at Cisco Systems, will discuss how IT and operational technology (OT) work together, as opposed to being in separate siloes as once was traditional. Attendees will learn how to fully leverage the power of IoT in their organization by bringing the two sides together and bridging the communication gap. He will also look at what good leadership must entail in order to accomplish this, and how IT managers ca...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
In his session at @ThingsExpo, Steve Wilkes, CTO and founder of Striim, will delve into four enterprise-scale, business-critical case studies where streaming analytics serves as the key to enabling real-time data integration and right-time insights in hybrid cloud, IoT, and fog computing environments. As part of this discussion, he will also present a demo based on its partnership with Fujitsu, highlighting their technologies in a healthcare IoT use-case. The demo showcases the tracking of pati...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, Cloud Expo and @ThingsExpo are two of the most important technology events of the year. Since its launch over eight years ago, Cloud Expo and @ThingsExpo have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, I provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading the...
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies' information technology needs. By understanding these buyers' content consumption behaviors, TechTarget creates the purchase inte...