Welcome!

Cloud Security Authors: Elizabeth White, Liz McMillan, Pat Romanski, Peter Silva, Rishi Bhargava

Related Topics: Recurring Revenue, Containers Expo Blog, @CloudExpo

Recurring Revenue: Article

View Slide Deck to Oracle's Keynote at 4th Cloud Expo

Rex Wang Discussed Private, Public, and Hybrid During his Cloud Computing Expo Keynote

Cloud Computing Expo on Ulitzer

Rex Wang, VP of Product Marketing at Oracle took the audience through a tour of the company's offerings during his keynote presentation at the 4th International CloudComputing Expo in Santa Clara Wednesday morning, November 4. He also made the key point that Oracle wants "to offer customers a choice."

This basic, seemingly simple strategy is exactly how Oracle differentiated itself from a pack of competitors in the early days of the relational database wars--offering versions that ran on every available platform at the time, even though many of those platforms were marginal. By assuring customers that Oracle's product would run on anything in the house, customers were assured and Oracle became dominant.

So, today, in a nascent Cloud Computing industry - IDC estimates that Cloud represents 5 perccent of the market today, and will reach 10 percent within four years - Oracle aims to again re-assure its customers that the company will be there whether a customer wants to have a private cloud, a public cloud, or a hybrid.

View & Download Rex Wang's Slide Deck Here

"This notion of elastic capacity, this seemingly unlimited capacity to scale" is an obvious perceived advantage of Cloud Computing, Wang noted early on. Beyond that, "self-service is an important element, as is pay-per-use, which does not require a lot of capital upfront."


SYS-CON.TV streamed Cloud Computing Expo keynotes and general sessions to an average 70,000 online viewers each day

Wang elaborated on that point, noting that pubilc clouds "are much cheaper to get started with; you just pay as you go. (Furthermore), cloud providers purport to have greater economies of scale (then their customers), which is probably valid for small and medium-sized companies." But he wondered how much advantage any provider would have "relative to a large enterprise." That said, he also pointed out that a public cloud is "simpler to manage, so a lot of people are using the cloud and simply bypassing IT, and this is a line-of-business expense rather than a capital expenditure."

Discussing private clouds, Wang said there are "lower total costs, (that is) the tradeoff period is 2 to 3 years. This is the classic buy vs. rent argument. Private clouds also provide greater control (and reassure people) about security, compliance, and an easier integration with on-premise systems."

Wang referred to Oracle's positioning by saying "we've been fairly quiet...but this doesn't mean we don't have an initiative in place." He was no doubt being the good soldier in bringing the good news of Oracle's commitment to Cloud Computing in counterpoint to company CEO Larry Ellison's extremely sarcastic remarks on the topic just a year ago to financial analysts.

The reality is that technology CEOs--least of all flamboyant ones--aren't in the trenches getting things to work for customers, and Wang's nuts-and-bolts presentation was meant to re-assure anyone who was listening that the company will support all types of cloud initiatives. Meanwhile, Ellison updated his remarks a bit at the company's recent OracleWorld in San Francisco, discussing Fusion and how having a single cloud provider (such as Oracle) has its advantages.


Oracle was a Platinum Sponsor of 4th International Cloud Computing Conference & Expo, November 2-4, 2009, in Santa Clara

As Wang said, "If you are an Oracle licensee, you can run that license in the cloud. if you have an unlimited license, you can run an unlimited amount; you can move your licenses around between on-premise and offsite locations. We can also allow you to get online with Amazon (if you want) in a matter of minutes." Wang made the case that Oracle's flexible approach reflects reality, noting that "companies are moving at different rates of speed, and sometimes a single company is moving at different rates of speed internally," so you might see "certain apps in silos, certain apps that have been virtualized, and some in a self-service environment."

View & Download Rex Wang's Slide Deck Here

He urged his audience to "imagine going to a company portal and making an IT service request (in which) you might pick a request for a new size virtual machine, new virtual image, get it running in a self-service mode, and have it be automatically provisioned without involving IT."

This is a future that Wang says Oracle can envision and support, whether you call it SaaS, PaaS, IaaS, or some variant of Cloud Computing.

More Stories By Roger Strukhoff

Roger Strukhoff (@IoT2040) is Executive Director of the Tau Institute for Global ICT Research, with offices in Illinois and Manila. He is Conference Chair of @CloudExpo & @ThingsExpo, and Editor of SYS-CON Media's CloudComputing BigData & IoT Journals. He holds a BA from Knox College & conducted MBA studies at CSU-East Bay.

Comments (1) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
Altica 03/23/10 06:37:00 AM EDT

Having been initial sceptics of cloud computing (eg Larry Ellison's rant on cloud computing) Oracle are now keen to join the debate.

By offering customers 'options' Oracle are adding to the sea of marketing messages on the subject whilst maintaining their scepticism that cloud works primarily for small to medium companies.

@ThingsExpo Stories
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"At ROHA we develop an app called Catcha. It was developed after we spent a year meeting with, talking to, interacting with senior citizens watching them use their smartphones and talking to them about how they use their smartphones so we could get to know their smartphone behavior," explained Dave Woods, Chief Innovation Officer at ROHA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Dave McCarthy, Director of Products at Bsquare Corporation; Alan Williamson, Principal...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, discussed recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model for ...
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, drew together recent research and lessons learned from emerging and established compa...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.