Welcome!

Cloud Security Authors: Jose Diaz, Elizabeth White, Dan Sarel, Dana Gardner, Pat Romanski

Related Topics: Linux Containers

Linux Containers: Article

i-Technology Blog: Can Blogging Change the World?

After Asking Last Week "Are We Blogging Each Other to Death?" the Ongoing Debate Continues

Jeremy Geelan's i-Technology Blog: Can Blogging Change the World?

Ina wonderfully eccentric [and subsequently deleted] posting last week entitled "Does the old school accept blogging?" Alan Williamson suggests not only that I am a late adopter to the world of blogging, dragged-reluctantly-into-the-future-through-a-hedge-backwards kind of thing, but also that the reason for this is - not to beat about the bush - that I'm more or less a hidebound relic of a bygone age.

So permit me quickly to extinguish both myths.

First, as to blogging. Alan references my recent Are We Blogging Each Other to Death? posting and says that he detects in it an undertone of, as he puts it, "What's it all about? This whole blogging nonsense?" Well I have a startling revelation for Alan: this is called critical thought. Blame one of the finest educational systems on earth if you like, but I am proud to say that it's the "undertone" of everything I have done, written, or published for the past 25 years: "What's it all about? This whole BlackBerry nonsense?" -- "What's it all about? This whole 'social software' nonsense?" -- "What's it all about? This whole 'ambient findability' nonsense?" Yes, yes, yes. Until proven otherwise, all emperors are naked.

In other words, of course my default stance toward blogging is that of skepticism. Doh. That is my default stance toward life in general. If that makes me, as Alan says, "old school" (though I think this may just be a reference to Trinity College, Cambridge having been founded in 1546 and/or The John Lyon School having been founded by Harrow school in the 1870s), then so be it. To my mind blogging is no more deserving of a free ride than flogging: in my view all human activity requires critical scrutiny before being given the thumbs up/thumbs down.

Alan, bless him, then launches into the destruction of another paper tiger, namely that I am "troubled" about blogs because of their unstructured nature:

"Blogs are in their raw form, just a collection of unedited, quickly written, musings from the top of people's heads.  No, or very little, thought goes into them ...  I can hear him screaming now as he reads this very entry, thinking to himself, if he could just rearrange that sentence with this, and further explore this phrase... trying to get himself to the end without exploding. [note to Jeremy - sorry!]"
But this is in fact a complete non-issue. Little thought goes into what most people on the planet say or do, but I am not going to lie awake at night worrying about it. Blogging naturally is no exception. There's amazing, insightful writing and there's drivel; nothing new there, whether it be in newspapers, magazines, pamphlets, essays, novels, and now blogs. My concern is with insight, not blindness. The sheer proliferation of the words that make up the blogosphere may impact the efficacy of search engine results, but it is not "troubling" me. What is troubling me is the notion that there is some kind of refreshing originality to the word-morass simply because it is typed into a browser or encoded into an mp3 file instead of written down or merely spoken out loud in a FTF conversation.

Alan continues his theorizing:
"I don't think for a moment he feels threatened by blogs, but I do see him react in the same way that some developers reacted when IDEs started to include lots of wizards.  Lowering the barrier to entry can sometimes have the effect of making something look too easy and therefore devalue the real skill behind that."
Which alas is a second non-issue. To contend that those of us fortunate enough to extract a livelihood, sometimes even a decent living, from words are in some way circling the wagons and trying to keep blogs from diluting the currency of our uniquely insightful gems of prose is at best plain silly and at worst delusional. It is to miss the point entirely. The point (as Alan well knows because as he notes he and I have discussed this many, many times over the past 5-6 years) is not that blogging rivals journalism or punditry or social criticism. Of course it doesn't, it is merely a part of it. No, the problem is that people like Alan keep on (and on and on and on) trumpeting its virtues as if they were in any way different from the virtues of self-expression in general.

In short, like the inveterate technologist he is, what Alan Williamson is doing is mistaking the medium for the message and misguidely portaying blogging as Something Completely Different when everything indicates quite the contrary, i.e. that it is Something Entirely the Same. Freedom of expression, as guaranteed by the First Amendment, is hardly some New, New Thing. Viewed this way, blogging is about as remarkable as logging. That is, it isn't remarkable at all.

So what does all this leave, in terms of contradistinguishing blogging from any other form writing/speaking? It leaves what we might call the "Disproportionate Impact" issue. Alan is much exercised by the thought that, as he puts it, "if they hit the sweet spot ... bloggers can indeed change the world." He instances the recent about-face by SonyBMG over its use of copy-protection software:
"Think back to how we would have done this just 5 years ago?  We would have needed to lobby a journalist to write about it assuming his publisher didn't have any potential come back from ruining a relationship with a big national company.  Then we would have to guage the reaction from readers in a medium where communication is still very much one way.  Naturally this would have only been in one country and if the story didn't hold enough interest, well you know what they say, today's story is tomorrow's chip paper.  So the chances of Sony getting away with this tactic 5 years ago, would have been very high." 
But how, pray, does this make bloggers in 2005 any different from, say, pamphleteers around the time of the English Civil War? As Amanda Griscom has written:
"When the printing press became a public instrument in the mid-seventeenth century, the autocratic voice of England's King Charles I could no longer remain discrete, inexorable, or unchallenged. Pamphleteers could sound off to their allies and adversaries alike in the form of one-cent printed flyers created with Gutenberg's moveable type."
When Alan writes "Finally the common man has the opportunity to actually make a difference," I am at a loss to know whether he means it or is merely pulling all our legs. "Finally"??!? Good job that there hasn't been anything like a 550-year history of freedom of printed expression in the run-up to the mere 8-year history of blogging ;-)

Experience shows us that technology has the mysterious power to cause the suspension of all critical faculties in some people. Blogging is remarkable, we are asked to believe (by technologists) because it is mediated by technology. My point is merely: so was pamphleteering. "There is nothing new under the sun," as the wisdom literatures teach. Tellingly, that phrase, which comes from Ecclesiastes, is there followed by (my emphasis):
Is there a thing of which it is said,
         "See, this is new"?
     It has already been,
         in the ages before us.
"The dumbing down of a craft," writes Alan in his final sentence, "can be painful for any skilled professional to observe and change, like time, can never be stopped." Yet at no point has he even begun to make out any sort of a case demonstrating that I believe blogs "dumb down" commentary/analysis/social criticism and wish to protect my high-falutin ivory tower bastion of late-adoption. (It strikes me as being a bit perverse in any case to accuse the founding editor of a major book series entirely devoted to the future of being backwards-looking.)

It's not that blogs dumb anything down that wasn't already dumb. It's more that they don't elevate to the level of insightful anything that wouldn't already have been deemed insightful in the pre-blog era (all 542 years of it). Whereas my distinct impression just now is that blogging is being invested with all manner of curative powers akin to Coca-Cola as originally formulated in 1886 by the Atlanta druggist John Styth Pemberton -- you know, the one who ensured that it contained parts coca leaves to one part cola nut. Coke was promoted as a patent medicine that would "cure all nervous afflictions--Sick Headache, Neuralgia, Hysteria, Melancholy, Etc...." 

If blogging, as Alan contends, gives ordinary folks "the opportunity to actually make a difference," then that's a good thing. "This is of course assuming somebody is listening...," he adds, before concluding (again, my emphasis): 
"...and as the blogging world has proven, somebody is always listening somewhere."

I am not even going to say that I fear Alan here may be confusing "listening" and "hearing" (reading someone's blog is not the same thing as cognating it). I would merely note a general trend to cram into blogging the hopes and dreams of our times...and sound a note of caution. That's all. Blogging is unlikely to cure AIDS, eradicate world poverty, or bring peace and harmony to the Middle East.

Even Robert Scoble, for example, Microsoft's best-known blogger--whose blog is read by millions of people annually and is the top-ranking business blog among Technorati's Top 100--isn't able to pinpoint precisely what's so different about blogging, though his forthcoming book Naked Conversations*  (co-written with Shel Israel) ends with the sweeping statement that "something has changed, and blogging is impacting business of all sizes in most parts of the developed world."

"Ultimately, blogging has ended one era and ignited another," Scoble and Israel write, a tad over-portentously perhaps.

Of course on the other they may even be right. Caution is by no means relevant in all circumstances, and improving the human condition is probably one of the areas where one should most readily throw caution to the wind. As Goethe said: "Whatever you can do or dream you can, begin it. Boldness has genius, power, and magic in it. Begin it now."  

Author's Note
* Naked Conversations (to be published by Wiley) comes out in January 2006. Quotes here are taken from the Advance Uncorrected Proof.


     posted Sunday, 27-Nov-2005

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (1) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
Paul Horne 02/06/06 04:39:50 PM EST

Here's an example of a blog that supports changing the world... http://www.cthings.com

@ThingsExpo Stories
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.