Welcome!

Cloud Security Authors: Elizabeth White, Dan Sarel, Dana Gardner, Pat Romanski, Liz McMillan

Blog Feed Post

Trend Micro alleviates small business security concerns with Worry-Free Business Security 7

Small Business Flagship Line now includes Data Loss Prevention and Mac Client Protection

Marlow, UK 3rd November, 2010 - Trend Micro, a global leader in Internet content security, today announces Worry Free Business Security 7, a new edition of its security suite specifically designed to combat IT security threats facing small businesses today, without impacting the day to day running of the business.

Worry-Free Business Security 7 equips small businesses with a set of tools designed to combat evolving IT security threats. With over one new piece of malware created every second, its introduction is timely, as cybercriminals are increasingly preying upon smaller businesses that are often strapped for IT resources and security expertise.

Small businesses are increasingly security aware. According to Trend Micro's 2010 corporate end user survey - which surveyed over 1600 end users in the US, UK, Germany and Japan - around 60% of small businesses expressed concerns over data-stealing malware, followed by over half (56%) concerned about data leaks (both intentional and unintentional).

"Data loss, either through internal data leaks or malware, is a serious issue for small businesses", said Caroline Hodson, head of UK channel sales and marketing at Trend Micro in the UK. "Worry-Free Business Security 7 offers small businesses data leakage protection while stopping threats before they reach their networks."

Despite their security concerns, a recent study* conducted by the Federation of Small Businesses in the UK, found that less than a quarter (24%) of small businesses currently had any form of email encryption in place.

In Worry-Free Business Security 7, Trend Micro addresses these concerns with a new email data leakage prevention (DLP) feature. This feature enables small businesses to keep information private by discovering, monitoring and preventing accidental or deliberate loss of confidential information through email.

Worry-Free Business Security 7 also offers an integrated Mac client protection feature which is available for small businesses that are running both Macs and Windows®. This allows them to secure their iMacs®, Mac Servers®, and MacBooks® without purchasing or managing additional solutions. The feature's single console includes security status and configuration for both platforms.

One of the most notorious threats in 2010, Conficker, was partly spread by infected USB sticks and other attachable devices. Its convenience and portability has made it another infection pathway. Small businesses that are challenged with managing and tracking the movements of USB devices can now, with this new feature, control access to USB drives and other attached devices to prevent data loss and block threats. Businesses can restrict access to USB ports to avoid anyone copying information to portable USB drives.

Trend Micro made a commitment to solving small business security needs six years ago when it first introduced its Worry-Free product line to the market. Since its launch, the Worry-Free product line has seen widespread adoption. "According to our latest reports, Trend Micro's Worry-Free Business Security Suite was the top product sold, accounting for 49% of the total sales of licenses in September this year in the sub 100 seats small to medium sized business segment", commented Alex Mesguich, VP of Enterprise Research at analyst firm Context.

-- ends ---

The Worry-Free difference: Stopping threats before they reach businesses
In independent tests, Worry-Free Business Security is rated best at blocking threats BEFORE they reach your computers, file servers, and mail servers. It achieves this through the power of the Trend Micro™ Smart Protection™ network infrastructure, which scans, filters and correlates in the cloud more than 3.2 terabytes of data and blocks over 5 billion threats every single day. The Smart Protection Network then leverages this data to rapidly identify and respond to emerging threats, blocking them before they impact a business, and improving the existing response to known threats. And because the majority of the work is done in the cloud, not directly on computers, performance is optimised so small businesses can focus on their business.

The Worry-Free difference: Channel-focused, channel-driven
Trend Micro's comprehensive channel-friendly portfolio of products and solutions also include Worry-Free Remote Manager, which is a single, hosted console that channel partners can use to manage multiple customers. Worry-Free Remote Manager provides integrated installation with Worry-Free Business Security 7, allowing partners to easily add customers to their console during their initial installation of Worry-Free Business Security. Trend Micro is currently the only security vendor that offers this type of critical tool, which allows channel partners to manage multiple customers using multiple products from a single console free of charge to eligible channel solution partners.

Availability
Worry-Free Business Security 7 is available in two editions: Standard and Advanced. The Standard edition protects Windows PCs, notebooks, and servers. The Advanced edition protects everything the Standard edition protects, as well as Mac clients and servers, and Exchange servers. The Advanced edition also includes multi-layer anti-spam and email data loss prevention.

About Trend Micro:
Trend Micro Incorporated, a global leader in Internet content security, focuses on securing the exchange of digital information for businesses and consumers. A pioneer and industry vanguard, Trend Micro is advancing integrated threat management technology to protect operational continuity, personal information, and property from malware, spam, data leaks and the newest Web threats. Visit TrendWatch at www.trendmicro.com/go/trendwatch to learn more about the latest threats. Trend Micro's flexible solutions, available in multiple form factors, are supported 24/7 by threat intelligence experts around the globe. Many of these solutions are powered by the Trend Micro Smart Protection Network infrastructure which delivers advanced protection from the cloud, blocking threats in real-time before they reach you. A transnational company, with headquarters in Tokyo, Trend Micro's trusted security solutions are sold through its business partners worldwide. Please visit www.trendmicro.com.

Notes:
*The study was conducted by the Federation of Small Businesses in July, surveying 650 small businesses in the Bedfordshire, Cambridgeshire and Hertfordshire areas - further results of the survey are available on request

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@ThingsExpo Stories
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.