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Trend Micro alleviates small business security concerns with Worry-Free Business Security 7

Small Business Flagship Line now includes Data Loss Prevention and Mac Client Protection

Marlow, UK 3rd November, 2010 - Trend Micro, a global leader in Internet content security, today announces Worry Free Business Security 7, a new edition of its security suite specifically designed to combat IT security threats facing small businesses today, without impacting the day to day running of the business.

Worry-Free Business Security 7 equips small businesses with a set of tools designed to combat evolving IT security threats. With over one new piece of malware created every second, its introduction is timely, as cybercriminals are increasingly preying upon smaller businesses that are often strapped for IT resources and security expertise.

Small businesses are increasingly security aware. According to Trend Micro's 2010 corporate end user survey - which surveyed over 1600 end users in the US, UK, Germany and Japan - around 60% of small businesses expressed concerns over data-stealing malware, followed by over half (56%) concerned about data leaks (both intentional and unintentional).

"Data loss, either through internal data leaks or malware, is a serious issue for small businesses", said Caroline Hodson, head of UK channel sales and marketing at Trend Micro in the UK. "Worry-Free Business Security 7 offers small businesses data leakage protection while stopping threats before they reach their networks."

Despite their security concerns, a recent study* conducted by the Federation of Small Businesses in the UK, found that less than a quarter (24%) of small businesses currently had any form of email encryption in place.

In Worry-Free Business Security 7, Trend Micro addresses these concerns with a new email data leakage prevention (DLP) feature. This feature enables small businesses to keep information private by discovering, monitoring and preventing accidental or deliberate loss of confidential information through email.

Worry-Free Business Security 7 also offers an integrated Mac client protection feature which is available for small businesses that are running both Macs and Windows®. This allows them to secure their iMacs®, Mac Servers®, and MacBooks® without purchasing or managing additional solutions. The feature's single console includes security status and configuration for both platforms.

One of the most notorious threats in 2010, Conficker, was partly spread by infected USB sticks and other attachable devices. Its convenience and portability has made it another infection pathway. Small businesses that are challenged with managing and tracking the movements of USB devices can now, with this new feature, control access to USB drives and other attached devices to prevent data loss and block threats. Businesses can restrict access to USB ports to avoid anyone copying information to portable USB drives.

Trend Micro made a commitment to solving small business security needs six years ago when it first introduced its Worry-Free product line to the market. Since its launch, the Worry-Free product line has seen widespread adoption. "According to our latest reports, Trend Micro's Worry-Free Business Security Suite was the top product sold, accounting for 49% of the total sales of licenses in September this year in the sub 100 seats small to medium sized business segment", commented Alex Mesguich, VP of Enterprise Research at analyst firm Context.

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The Worry-Free difference: Stopping threats before they reach businesses
In independent tests, Worry-Free Business Security is rated best at blocking threats BEFORE they reach your computers, file servers, and mail servers. It achieves this through the power of the Trend Micro™ Smart Protection™ network infrastructure, which scans, filters and correlates in the cloud more than 3.2 terabytes of data and blocks over 5 billion threats every single day. The Smart Protection Network then leverages this data to rapidly identify and respond to emerging threats, blocking them before they impact a business, and improving the existing response to known threats. And because the majority of the work is done in the cloud, not directly on computers, performance is optimised so small businesses can focus on their business.

The Worry-Free difference: Channel-focused, channel-driven
Trend Micro's comprehensive channel-friendly portfolio of products and solutions also include Worry-Free Remote Manager, which is a single, hosted console that channel partners can use to manage multiple customers. Worry-Free Remote Manager provides integrated installation with Worry-Free Business Security 7, allowing partners to easily add customers to their console during their initial installation of Worry-Free Business Security. Trend Micro is currently the only security vendor that offers this type of critical tool, which allows channel partners to manage multiple customers using multiple products from a single console free of charge to eligible channel solution partners.

Availability
Worry-Free Business Security 7 is available in two editions: Standard and Advanced. The Standard edition protects Windows PCs, notebooks, and servers. The Advanced edition protects everything the Standard edition protects, as well as Mac clients and servers, and Exchange servers. The Advanced edition also includes multi-layer anti-spam and email data loss prevention.

About Trend Micro:
Trend Micro Incorporated, a global leader in Internet content security, focuses on securing the exchange of digital information for businesses and consumers. A pioneer and industry vanguard, Trend Micro is advancing integrated threat management technology to protect operational continuity, personal information, and property from malware, spam, data leaks and the newest Web threats. Visit TrendWatch at www.trendmicro.com/go/trendwatch to learn more about the latest threats. Trend Micro's flexible solutions, available in multiple form factors, are supported 24/7 by threat intelligence experts around the globe. Many of these solutions are powered by the Trend Micro Smart Protection Network infrastructure which delivers advanced protection from the cloud, blocking threats in real-time before they reach you. A transnational company, with headquarters in Tokyo, Trend Micro's trusted security solutions are sold through its business partners worldwide. Please visit www.trendmicro.com.

Notes:
*The study was conducted by the Federation of Small Businesses in July, surveying 650 small businesses in the Bedfordshire, Cambridgeshire and Hertfordshire areas - further results of the survey are available on request

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