|By Jason Bloomberg||
|December 1, 2012 12:00 PM EST||
Simple question with a surprisingly complex answer: who owns your identity? Our first instinct is to insist that we each own our own identities. After all, we are our identities, right?
Not so fast. There are myriad players who own a piece of your identity, from the credit bureaus to your bank to Facebook to your doctor to your employer. Every single one has some kind of identity management system that keeps track of information about you. In fact, this personally identifiable information (PII) is so powerful that when someone steals it, we call that crime identity theft - as though stealing your PII was the equivalent of stealing your very soul.
The reason PII has such power, of course, is because we give it power. Knowing a username and password gives you the power to access a system. Knowing your Social Security Number and birth date may give you the power to get bank account information from a call center rep. Add a bit more knowledge and you have the power to apply for a loan or a job or a security clearance. The old adage states that knowledge is power, but information only has power if we choose to empower it.
From the perspective of IT, managing user identities has long been in our wheelhouse. The Identity and Access Management (IAM) market matured years ago, and all enterprises have a broad set of robust IAM alternatives to choose from. But hey, it's almost 2013, right? Why buy some IAM product I have to install and maintain. Why don't I just get it in the Cloud?
The Problem with Identity-as-a-Service
No brainer, right? Sign up for Identity-as-a-Service (IDaaS), or perhaps call it Identity Management as a Service (IDMaaS) or IAM as a Service (IAMaaS) - the marketplace still hasn't settled on the term - and you can throw away your Active Directory or LDAP. If all your users want to do is access the Software-as-a-Service (SaaS) offerings you provide, then placing your user directory in the Cloud is an obvious choice. Even when you want to control access to on-premise applications, IDaaS might make sense. After all, your current IAM solution connects to the apps in question over the network as it is. What does it matter whether IAM is running in the Cloud or not? Just put your user directory in the Cloud, configure it to control access to all your apps, and call it a day.
The problem is, this "put all the users in a directory" approach to IAM is increasingly inadequate to cover the kinds of identity management scenarios that we're facing in our maddeningly complex, interconnected world. But this story isn't new, either; after all, federated identity standards and technologies have been around for a decade or more. With federated identity, two separate security domains (that is, different departments or organizations with their own IAM systems) can exchange identity information with each other securely. Think of one of the travel aggregators, like Orbitz or Travelocity. Log into the aggregator Web site and you can purchase tickets and hotel rooms and the like, without ever contacting the airline or hotel directly. Behind the scenes the aggregator and the service provider are exchanging secure tokens that contain a bit of your identity, along with the appropriate instructions.
Federated identity is an essential enabler of Cloud security as well, particularly when the enterprise isn't comfortable moving their IAM to the Cloud. In fact, federating on-premise identity to the Cloud is a central technique we discuss in our Cloud Computing for Architects course. But it's not the same as IDaaS, where an organization actually moves its user directory to the Cloud. And federated identity breaks down when there are too many participants in a complex interaction, like the types of interactions that are becoming increasingly common in the Cloud.
So far so good: IDaaS isn't right for every organization today, but it could easily belong somewhere on your Cloud roadmap. But even when you reach a level of maturity where you're comfortable moving your IAM to the Cloud, IDaaS still falls short, because it doesn't take into account how we as individuals would like to think about our identities. From the perspective of the user, IDaaS moves the control over our own identities even further away from the user - and that's not the way we consumers view the Cloud. From the perspective of the user, the Cloud should empower us. IDaaS does the opposite.
Identity as a Cloud Resource
The reason so many vendors fell into this trap with IDaaS is essentially the horseless carriage problem: we have IAM, we want to move to the Cloud, so let's put IAM in the Cloud - instead of rethinking the problem from the perspective of what the Cloud actually means. So, let's think about this problem in an entirely different way. Instead of beginning with the user directory at the heart of every IAM offering, let's begin with the user identity itself.
Essentially, we'd like to have some kind of avatar: a digital representation of our identity that the user controls for themselves. In other words, something like a digital wallet or key ring that manages PII on behalf of the user. Such technologies have been around for a few decades, of course; in fact, the whole idea of a digital wallet dates from the dot.com era in the 1990s. But such technologies didn't take off, for two reasons. First, big companies didn't like the idea of giving their customers control of their own identities. Second, we didn't have the Cloud.
Let's put off the discussion of control for a moment, because putting the Cloud piece into the puzzle will help us deal with the control issue. We need to consider the Cloud, however, because it changes everything. What the Cloud brings to the table is not just the ability to treat identity management as a service. It also enables us to treat identities themselves as Cloud resources.
As we discussed in an earlier ZapFlash, there are many different types of Cloud resources, including servers, storage, networks, queues, etc. Furthermore, the list isn't fixed. As Cloud Computing matures, we expect and encourage new types of resources. What makes them Cloud resources is that the user is able to dynamically provision and deprovision them with minimal management effort or service provider interaction.
So, let's take the notion of a user identity - or to be more precise, the user's avatar - and consider it to be a Cloud resource. The user, that is, we can provision such avatars as we see fit. And because they're in the Cloud, they're location independent. Facebook could use our avatar. Assign it privileges or other properties. Or our bank. Or our employer. But we control it.
Furthermore, we can choose how we control our Avatar. We may wish to log into its Web interface, but that's only one option. We could also use a hardware device like a flash drive or a USB dongle. We could add biometrics to the device, say via a fingerprint reader. Or we could install software on our computers that would enable us to control the avatar.
Treating identities as Cloud resources can also provide privacy boundaries. For example, I might instruct my avatar to provide my Social Security Number to my bank and the IRS, but not to Facebook. And of course, one of the primary benefits of this approach is that I can maintain my personal information in a single place. If I move, I notify my avatar, and everyone I've authorized to see my address automatically gets the update.
The ZapThink Take
In fact, treating identity as a provisionable Cloud resource - an avatar in the Cloud - makes so much sense that you might wonder why nobody has already made a billion dollars on this idea. The answer, of course, is control. Remember all the hullabaloo when Microsoft tried to position Passport as a general purpose identity store? Customers rebelled and Microsoft ended up in court - several times, in fact. Fundamentally, nobody wanted Microsoft to be in control of our identities.
Today we're going through a similar situation with Facebook, Twitter, and the like. Why bother creating yet another login with yet another password to forget, when we can simply log into that new site with our Facebook ID? Yes, we all go along, until we eventually realize we really don't want to give Facebook so much control over our online identity.
The Cloud, at least in theory, shifts this control to the user. The user should be responsible for provisioning Cloud resources. Yes, there needs to be software behind the scenes that makes provisionable avatars work and keeps them secure, but if they are truly Cloud resources, the Cloud service providers won't control them. Their customers will.
Image source: Sundaram Ramaswamy
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
May. 26, 2016 10:00 PM EDT Reads: 2,532
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
May. 26, 2016 10:00 PM EDT Reads: 1,877
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
May. 26, 2016 09:30 PM EDT Reads: 2,994
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
May. 26, 2016 09:15 PM EDT Reads: 1,847
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 26, 2016 09:15 PM EDT Reads: 2,236
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
May. 26, 2016 09:00 PM EDT Reads: 1,256
18th Cloud Expo, taking place June 7-9, 2016, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some...
May. 26, 2016 08:45 PM EDT Reads: 3,075
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
May. 26, 2016 08:45 PM EDT Reads: 1,119
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
May. 26, 2016 08:00 PM EDT Reads: 2,061
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
May. 26, 2016 08:00 PM EDT Reads: 1,226
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
May. 26, 2016 08:00 PM EDT Reads: 2,110
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
May. 26, 2016 08:00 PM EDT Reads: 2,295
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
May. 26, 2016 07:30 PM EDT Reads: 2,022
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
May. 26, 2016 07:15 PM EDT Reads: 995
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
May. 26, 2016 07:00 PM EDT Reads: 1,928
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
May. 26, 2016 07:00 PM EDT Reads: 1,341
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
May. 26, 2016 06:00 PM EDT Reads: 1,757
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 26, 2016 04:30 PM EDT Reads: 1,865
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
May. 26, 2016 04:15 PM EDT Reads: 2,751
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
May. 26, 2016 04:15 PM EDT Reads: 2,181