Welcome!

Cloud Security Authors: John Walsh, Elizabeth White, James Carlini, Xenia von Wedel, Mehdi Daoudi

Related Topics: Cloud Security, Microservices Expo, Containers Expo Blog, Agile Computing, @CloudExpo, Apache

Cloud Security: Blog Feed Post

Security’s FUD Factor

Most of the time when we talk about security there is a fear factor because we are talking about risk

Had a short but interesting twitter exchange with @securityincite @Gillis57 and @essobi ‏(Mike Rothman, Gillis Jones and not sure (sorry!!) respectively) about using Fear, Uncertainty and Doubt when talking IT security services.  @Gillis57 initially asked, ‘Question: We discuss FUD constantly (and I agree that it’s too prominent) But isn’t security inherently built upon fear?’ I sent an ‘09 Rothman article (@securityincite said it was ‘old school’ but still has some great comments) about that very topic. Soon, @essobi chimed in with, ‘Our foundation shouldn’t be fear, it should be education. :D ,’  @Gillis57 responded, ‘So, look. I agree wholeheartedly, but why do people need to be educated?’  @essobi answered, ‘imo? Bad programming/exploitable logic processes. we need to raise the bar or lower expectations.’  @Gillis57 added, ‘I really don’t think we need to keep selling fear, but denying that we are a fear based industry isn’t helping.’  @securityincite wizdom’d with, ‘Fear is a tactic like anything else. Depends in situation, context, catalyst. And use sparingly.’  And I conceded that, ‘splitting hairs but I try to talk about risk rather than fear -  what’s the risk if…which often generates fear.’

Most of the time when we talk about security there is a fear factor because we are talking about risk.  Risk is the potential for something Bad happening and typically those things scare or make us uncomfortable.  Often when vendors talk about things like protection, benefits, etc, it’s measured in terms of numbers, stats, performance…metrics.

Security is also about Peace of Mind; a feeling that you have. Those military people who can get some good sleep even with bullets flying over their heads have peace of mind.  Even in a very high risk, dangerous, vulnerable and insecure environment, they feel secure.

I saw an article about the difference between selling insurance and the lottery – Fear vs. Dreams.  Maybe we should discuss IT Security in terms of how it has made an IT guy’s life better?  I think it would be cool if ‘security’ case studies included a side bar or something with a quote that brags, ‘Now that we have this solution installed, I’m able to attend my daughter’s piano recitals.’  ‘I’m able to get a good night’s sleep knowing that our web site is ok/won’t get paged at 3AM/won’t have to work for 16hrs.’  Adding to the quality of life over and above the usual ROI/TCO/performance/$$.

How it may have enhanced life.

How it gave peace of mind.

How it Reduced Stress.

How it allowed someone to be home for dinner.

How it allowed someone to enjoy the weekend, do that Science Fair thing with the kid, take a longer vacation…

It might be cool for the industry (and the general public) to read how another’s life improved when security is deployed along with all the breaches and headaches.  Ultimately, that’s what we are all chasing as humans anyway – that harmony, balance, peace of mind, quality of life, family, love…the cores of our being rather than what we do for a job – even though our work does have a lot to do with quality of life.  I also think that education is part of our duty.  Not in the ‘Knights of the Roundtable’ duty but if someone needs our security expertise and is willing to learn, sharing (and ultimately, awareness) is important to ensure a more informed public.  That is simply being a good internet citizen.  And yes, fear does have it’s place especially when someone is not getting it or ignoring that others are at risk.

We frequently talk in terms of rational thinking ($$/performance) when security is quite often about an emotional feeling.  That’s why some often use FUD to sell security: Fear: emotional, Uncertainly: more emotional than rational, Doubt: gut feeling with little data.  But instead of tapping those negative emotions, we should shoot for the Feel Good emotions that provide safety and security.  The Dream.

-eh, just an idea.  And many Mahalos to @securityincite @Gillis57 and @essobi for a blog idea.

ps

References

Technorati Tags: F5, smartphone, insiders, byod, Pete Silva, security, business, education, technology, fud, threat,human behavior, kiosk, malware, fear, web,internet, twitter

 

Connect with Peter: Connect with F5:
o_linkedin[1] o_rss[1] o_facebook[1] o_twitter[1] o_facebook[1] o_twitter[1] o_slideshare[1] o_youtube[1]


Read the original blog entry...

More Stories By Peter Silva

Peter is an F5 evangelist for security, IoT, mobile and core. His background in theatre brings the slightly theatrical and fairly technical together to cover training, writing, speaking, along with overall product evangelism for F5. He's also produced over 350 videos and recorded over 50 audio whitepapers. After working in Professional Theatre for 10 years, Peter decided to change careers. Starting out with a small VAR selling Netopia routers and the Instant Internet box, he soon became one of the first six Internet Specialists for AT&T managing customers on the original ATT WorldNet network.

Now having his Telco background he moved to Verio to focus on access, IP security along with web hosting. After losing a deal to Exodus Communications (now Savvis) for technical reasons, the customer still wanted Peter as their local SE contact so Exodus made him an offer he couldn’t refuse. As only the third person hired in the Midwest, he helped Exodus grow from an executive suite to two enormous datacenters in the Chicago land area working with such customers as Ticketmaster, Rolling Stone, uBid, Orbitz, Best Buy and others.

Writer, speaker and Video Host, he's also been in such plays as The Glass Menagerie, All’s Well That Ends Well, Cinderella and others.

@ThingsExpo Stories
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics gr...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things’). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing? IoT is not about the devices, it’s about the data consumed and generated. The devices are tools, mechanisms, conduits. In his session at Internet of Things at Cloud Expo | DXWor...