Welcome!

Cloud Security Authors: Pat Romanski, Ambuj Kumar, Shelly Palmer, XebiaLabs Blog, Liz McMillan

News Feed Item

Simpler Consulting's New Winning by Design Book Details the Use of Lean Management to Revolutionize the New Product and Service Development Process

Instructive guide for leaders and new product development teams to transform the speed to market, the quality, and the costs of the new product and service development process

PITTSBURGH, Dec. 19, 2012 /PRNewswire/ -- Simpler Consulting, L.P., a leading global management consulting firm, today announced the release of a new book, Winning by Design. The book, co-authored by Vice President of Research and Development, Oncology Systems at Elekta Rob Westrick and Simpler Vice President Chris Cooper, provides an in-depth look at the Simpler Design System™ (SDS) and how it can be used to improve quality, reduce cost and expedite lead time during the new product and service development (NPD) cycle.

(Logo: http://photos.prnewswire.com/prnh/20120227/NE58822LOGO )

In today's commercial world, organizations are constantly in an arms race to release new and innovative products and services. Whether it is corporate pressure, a new competitive product or consumer demand driving the need for the product, this pressure causes a promise point – or, product release date – to be determined before the value-added research phase has been completed. As a result the promise point is driven so far upstream that the development process becomes a bottleneck, resulting in disappointing earnings and disappointed customers.

"When designing and bringing a new product to market, organizations have become so accustomed to the waste that is it increasingly difficult to identify, never mind eradicate," said co-author Westrick, who spearheaded the implementation of SDS at Elekta. "I co-wrote Winning by Design to educate engineers and executives on what waste looks like and provide guidance on where improvements can be made to improve quality and expedite the launch of a new product."

In Winning by Design, Westrick and Cooper outline how the Simpler Design System™ (SDS) can be applied to the two distinct mental phases of the NPD process – exploration and execution – to transform performance and significantly reduce the end-to-end timeline, enhance quality, improve morale and make cost performance much more predictable. The book serves as a practical guide, divided into two parts, labeled A and B. Part A is aimed at leaders who wish to create the vision to initiate change, and Part B is aimed at the people on the frontlines, implementing and driving the change to a better NPD process and environment.

Launched in 2010, SDS is a service that assists organizations with the new product development process by applying Lean management principles to save time and money in getting high-quality products to market across the manufacturing, high-tech, medical device and pharmaceutical industries. By utilizing SDS, organizations have seen cost reductions upwards of 25 percent and time to market reductions in the order of 50 percent.

"By using SDS, leaders, project teams and entire organizations have the ability to completely transform their new product development process," said Cooper. "Organizations not only reap the fiscal benefits of cost and time reduction, but they also see an improvement in product quality and ultimately increased customer satisfaction and trust – arguably the most valuable gain of the entire process."

To learn more about the Simpler Design System™ and Lean management, or to receive a copy of Winning By Design, please visit: http://www.simpler.com/publications.html.

About the Authors

Rob Westrick
Rob Westrick is the Vice President of Research and Development for Elekta Oncology, a leading producer of radio therapy equipment. However, his career spans many industries including aerospace, construction vehicles, oil and gas equipment as well as complex medical devices. At General Electric Aircraft Engines, Westrick was trained in Edwards Deming's continuous improvement methods and Six Sigma. He spent four years as an aircraft mishap investigator which ignited his interest in design failures whether the cause was design error or a design that was unnecessarily hard to manufacture or service. He realized the decisions taken during the design process are all important but in many cases these decisions are made without realizing their true consequences.

As Westrick moved to new sectors, he took this knowledge with him and broadened his experience of transforming the process of creating new product designs. In 2005 he decided to start his own consultancy and in 2007 he joined Simpler Consulting where he met Chris Cooper, a kindred spirit, and together they created Simpler Design System.

Chris Cooper
Chris Cooper has over 20 years of leadership experience in the delivery of successful large-scale Lean transformations across a broad range of industries, companies and countries. His industry segment experience include aerospace, defense, military, finance, marketing, healthcare, pharmaceutical, manufacturing and maintenance, repair and overhaul. Cooper had been at the forefront of the Lean revolution speaking at conferences, working with executive teams and as an assessor of the Shingo Prize. He has been the sensei for many significant and pioneering Lean transformations and has often introduced Lean concepts to new sectors and organization in the commercial business and non-profit fields. As Vice President of Simpler Consulting, Cooper leads a multi-cultural team of consultants in more than ten languages throughout Europe and Asia.

Cooper is an Aeronautical Engineer through formal apprenticeship program with BAE Systems and has a Business and Technology (BTEC) Higher National Diploma (HND) from the University of Humberside.

About Simpler Consulting, L.P.
Simpler Consulting, L.P. is a leading global management consulting firm that helps companies improve processes to stimulate business-impacting results. Unlike traditional management consulting firms that specialize in developing strategy but fall short on execution, Simpler plays an active role helping clients create an organizational culture that continuously seeks out opportunities to make improvements. With its proprietary Simpler Business System®, Simpler Sensei have delivered the fastest and most enduring Lean transformations at more than 80 healthcare networks around the world. To learn more, visit http://www.simpler.com.

Contact:

Contact:

Krystin Hayward or Danielle Furman

Katy Dowd

Schwartz MSL Boston

Simpler Consulting

(781) 684-0770

(336) 926-4422

[email protected]

[email protected]pler.com

SOURCE Simpler Consulting, L.P.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, will discuss how from store operations...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, will discuss some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he’ll go over some of the best practices for structured team migrat...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that Datera will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera offers a radically new approach to data management, where innovative software makes data infrastructure invisible, elastic and able to perform at the highest level. It eliminates hardware lock-in and gives IT organizations the choice to source x86 server nodes, with business model option...
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they bu...
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
SYS-CON Events announced today that Avere Systems, a leading provider of hybrid cloud enablement solutions, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere Systems was created by file systems experts determined to reinvent storage by changing the way enterprises thought about and bought storage resources. With decades of experience behind the company’s founders, Avere got its ...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbui...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, will discuss how by using...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
SYS-CON Events announced today that CAST Software will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CAST was founded more than 25 years ago to make the invisible visible. Built around the idea that even the best analytics on the market still leave blind spots for technical teams looking to deliver better software and prevent outages, CAST provides the software intelligence that matter ...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japanese Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ruby Development Inc. builds new services in short period of time and provides a continuous support of those services based on Ruby on Rails. For more information, please visit https://github.com/RubyDevInc.
As businesses evolve, they need technology that is simple to help them succeed today and flexible enough to help them build for tomorrow. Chrome is fit for the workplace of the future — providing a secure, consistent user experience across a range of devices that can be used anywhere. In her session at 21st Cloud Expo, Vidya Nagarajan, a Senior Product Manager at Google, will take a look at various options as to how ChromeOS can be leveraged to interact with people on the devices, and formats th...
SYS-CON Events announced today that Yuasa System will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Yuasa System is introducing a multi-purpose endurance testing system for flexible displays, OLED devices, flexible substrates, flat cables, and films in smartphones, wearables, automobiles, and healthcare.