Click here to close now.

Welcome!

Security Authors: Tim Hinds, Elizabeth White, Brad Thies, Vormetric Blog, Irit Gillath

Related Topics: AJAX & REA, Web 2.0

AJAX & REA: Article

There's No Boundary Between "Web 1.0" and "Web 2.0" - Just a Blurry Verge

AJAXWorld Conference Chair Jeremy Geelan's 2006 essay on "The Perfect Storm of Web 2.0 Disruption"

This article, which originally appeared at SYS-CON.com in October 2006, bears keeping in mind as 2008 unfolds. In it, Jeremy Geelan draws attention to the historian Daniel Boorstin's idea of "the Fertile Verge" - and applies it to the advent of the Social Web and the still-emerging world of the Web-as-Platform.

The winds of change in the Web world have reached hurricane force right now, and nowhere are they blowing more fiercely than around that epicenter of weather activity that's been labeled "Web 2.0." There, a perfect storm is brewing.

I choose the term "perfect storm" advisedly since no other phrase that I am aware of encapsulates as succinctly the crucial insight that it's a confluence of simultaneous yet quite disparate events and changes that, in my view, is driving the current turmoil.

Few technology - and fewer still business - commentators seems to have lifted up their heads for long enough recently to realize that they need to take "Web 2.0" very seriously indeed. Its marketeering connotations belie the reality that we are experiencing the simultaneous occurrence of events which, taken individually, would be far less powerful than the result of their chance combination. Together, however, they have developed an awe-inspiring power.

Such occurrences are, by their very nature, rare. But that doesn't mean they aren't real and that they don't happen. Ask anyone in the 1,000-mile radius of the epicenter of the Asian tsumani of 2004.

Paul Graham, well-known essayist and hardly a superficial "hypester," did an interview with TechCrunch recently in which he said as follows:

"To me 'Web 2.0' translates to 'Web.' And Web technologies don't appeal only to a small niche. Web-based email services have hundreds of millions of users. The network (in the broader sense of the Internet plus the phone networks) pervades everything now.

We're pretty open about what we think makes a technology stick. We print it on T-Shirts: 'Make something people want.' If you had to reduce the recipe for a successful startup to four words, those would probably be the four."

Graham has also written, in a November 2005 essay:

"Does 'Web 2.0' mean anything more than the name of a conference yet? I don't like to admit it, but it's starting to. When people say 'Web 2.0' now, I have some idea what they mean. And the fact that I both despise the phrase and understand it is the surest proof that it has started to mean something."

Tim Berners-Lee on the other hand, has been dismissing Web 2.0 as "a piece of jargon" and pointing out - most recently in a podcast he did with IBM's developerWorks - that Web 2.0 relies on Web 1.0 technologies such as the DOM, HTML, http, SVG, web standards, and JavaScript. Which, with the deepest respect for one of the great geniuses of the late 20th century, suggests that TBL is not wholly up to speed yet with the 21st: to say that "Web 2.0" is meaningless because it relies on pre-existing technologies is surely a little like saying that "supersonic flight" is meaningless because the Wright Brothers got there first.

Berners-Lee argues that "Web 1.0" was already totally about connecting people. "It was an interactive space," he notes. "The idea of the Web as interaction between people is really what the Web is. That was what it was designed to be - as a collaborative space where people can intreract."

Now one doesn't take issue lightly with the Father of the World Wide Web, but my concern is that, in his perhaps understandable desire to do whatever he can to stop what he possibly perceives as a New Bubble, Berners-Lee is inadvertently falling into the (for him, of all people) surprising role of what Virginia Postrel calls a "stasist" - as in one who favors the static over the dynamic.

Because the real essence of "Web 2.0" - pace Berners-Lee - is not its technology so much as its opportunism, its chaos, and its exhuberance.

Dave Winer - with whom, like TBL, one takes issue only somewhat reluctantly - seems to me to make the same mistake, i,e, that of dismissing "Web 2.0" on technological grounds thus missing the point that only one of the elements of "Web 2.0" is technology. Here is what Winer wrote on September 1:

"One sure sign of a bubble is the meta-ness of the excitement. How far removed from actual user experience is the euphoria? Is there any technolog1y involved?"

Robert Scoble take the same stance as Winer, blogging just yesterday:

"The other day I was talking with a developer...and he told me about all the froth he was seeing in the Web 2.0 space. He was wondering where the people were who were paying attention to business. Profits. Customers. He pointed to a lot of the events he's been attending lately and said 'they are frothy.'"

I wonder whether what Scoble's unnamed developer friend really meant was not so much "frothy" as "fuzzy" or "blurry." In which case he has hit the nail on the head, though perhaps not in the way that Scoble realized.

"Web 2.0" is an example of what the historian Daniel Boorstin would have called "the Fertile Verge" - "a place of encounter between something and something else." Boorstin (and here I am wholly indebted to Virginia Postrel) pinpointed such "verges" as being nothing short of the secret to American creativity.

Postrel sums up what Boorstin was saying as follows:

"A verge is not a sharp border but a frontier region: where the forest meets the prairie or the mountains meet the flatlands, where ecosystems or ideas mingle. Verges between land and sea, between civilization and wilderness, between black and white, between immigrants and natives...between state and national governments, between city and countryside - all mark the American experience." The creativity of America, Boortsin argued - the hope of the nation - lies "in its verges, in its new mixtures and new confusions."

My point is that there is no boundary between "Web 1.0" and "Web 2.0" - just a blurry verge. And the richness of the verge lies in the cross-fertilization and new combinations they encourage.

Web 2.0 is a Boom Town, and - as Postrel points out - "Boom towns break down barriers; they mix together talent from everywhere; they challenge complacency and overturn assumptions. They are sometimes ugly and almost always stressful, but they foster invention, progress, and learning. And they let people chase their dreams."

So my view is that, unlike Asia, the tsunami of change heralded by the current storm in Web development and online business models, coming as it does together with a simultaneous revolution in the way that users are choosing to use the Web, is an unprecedented opportunity for us all. Users, content providers, Web developers, businesses of every stripe.

"Web 2.0" lends itself to totally new types of applications, and its immediacy and openness can be a powerful differentiator in existing business interactions. The trick is to get involved right now, armed with an application architecture that will carry you forward safely and profitably, wherever the "Web 2.0" whirlwind may take you.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (3) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
anonymous 08/01/06 04:21:41 PM EDT

... but isn't Monson-Haefel right?. JEE is not simple by any means. What shall I use when my company wants me to quickly proto-type a simple application? MS Access?

anonymous 07/27/06 07:15:52 PM EDT

He must be a lazy slacker who wants to drag and drop everything.

JDJ News Desk 07/26/06 04:50:44 PM EDT

Java Enterprise Edition (formerly J2EE) is one of the main platforms for development of the Enterprise applications. Richard Monson-Haefel use to be one of the noted Java Experts, author of various books on J2EE technology. But even experts should not forget about taking their morning pills religiously. Just miss one day, and you may produce a podcast that predicts soon death of Java EE 5.

@ThingsExpo Stories
Roberto Medrano, Executive Vice President at SOA Software, had reached 30,000 page views on his home page - http://RobertoMedrano.SYS-CON.com/ - on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, and SOA World Magazine. He is a recognized executive in the information technology fields of SOA, internet security, governance, and compliance. He has extensive experience with both start-ups and large companies, having been involved at the beginning of four IT industries: EDA, Open Systems, Computer Security and now SOA.
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
Every innovation or invention was originally a daydream. You like to imagine a “what-if” scenario. And with all the attention being paid to the so-called Internet of Things (IoT) you don’t have to stretch the imagination too much to see how this may impact commercial and homeowners insurance. We’re beyond the point of accepting this as a leap of faith. The groundwork is laid. Now it’s just a matter of time. We can thank the inventors of smart thermostats for developing a practical business application that everyone can relate to. Gone are the salad days of smart home apps, the early chalkb...
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, representing a model of how to analyze rea...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial Cloud.
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
Even as cloud and managed services grow increasingly central to business strategy and performance, challenges remain. The biggest sticking point for companies seeking to capitalize on the cloud is data security. Keeping data safe is an issue in any computing environment, and it has been a focus since the earliest days of the cloud revolution. Understandably so: a lot can go wrong when you allow valuable information to live outside the firewall. Recent revelations about government snooping, along with a steady stream of well-publicized data breaches, only add to the uncertainty
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
PubNub on Monday has announced that it is partnering with IBM to bring its sophisticated real-time data streaming and messaging capabilities to Bluemix, IBM’s cloud development platform. “Today’s app and connected devices require an always-on connection, but building a secure, scalable solution from the ground up is time consuming, resource intensive, and error-prone,” said Todd Greene, CEO of PubNub. “PubNub enables web, mobile and IoT developers building apps on IBM Bluemix to quickly add scalable realtime functionality with minimal effort and cost.”
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed expressly to run Docker. He will also discuss Rancher, an orchestration and service discovery platf...
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
With several hundred implementations of IoT-enabled solutions in the past 12 months alone, this session will focus on experience over the art of the possible. Many can only imagine the most advanced telematics platform ever deployed, supporting millions of customers, producing tens of thousands events or GBs per trip, and hundreds of TBs per month. With the ability to support a billion sensor events per second, over 30PB of warm data for analytics, and hundreds of PBs for an data analytics archive, in his session at @ThingsExpo, Jim Kaskade, Vice President and General Manager, Big Data & Ana...
CommVault has announced that top industry technology visionaries have joined its leadership team. The addition of leaders from companies such as Oracle, SAP, Microsoft, Cisco, PwC and EMC signals the continuation of CommVault Next, the company's business transformation for sales, go-to-market strategies, pricing and packaging and technology innovation. The company also announced that it had realigned its structure to create business units to more directly match how customers evaluate, deploy, operate, and purchase technology.
In the consumer IoT, everything is new, and the IT world of bits and bytes holds sway. But industrial and commercial realms encompass operational technology (OT) that has been around for 25 or 50 years. This grittier, pre-IP, more hands-on world has much to gain from Industrial IoT (IIoT) applications and principles. But adding sensors and wireless connectivity won’t work in environments that demand unwavering reliability and performance. In his session at @ThingsExpo, Ron Sege, CEO of Echelon, will discuss how as enterprise IT embraces other IoT-related technology trends, enterprises with i...