Click here to close now.

Welcome!

Security Authors: Jacob Olcott, Adrian Bridgwater, Pat Romanski, Liz McMillan, Elizabeth White

Related Topics: AJAX & REA, Web 2.0

AJAX & REA: Article

There's No Boundary Between "Web 1.0" and "Web 2.0" - Just a Blurry Verge

AJAXWorld Conference Chair Jeremy Geelan's 2006 essay on "The Perfect Storm of Web 2.0 Disruption"

This article, which originally appeared at SYS-CON.com in October 2006, bears keeping in mind as 2008 unfolds. In it, Jeremy Geelan draws attention to the historian Daniel Boorstin's idea of "the Fertile Verge" - and applies it to the advent of the Social Web and the still-emerging world of the Web-as-Platform.

The winds of change in the Web world have reached hurricane force right now, and nowhere are they blowing more fiercely than around that epicenter of weather activity that's been labeled "Web 2.0." There, a perfect storm is brewing.

I choose the term "perfect storm" advisedly since no other phrase that I am aware of encapsulates as succinctly the crucial insight that it's a confluence of simultaneous yet quite disparate events and changes that, in my view, is driving the current turmoil.

Few technology - and fewer still business - commentators seems to have lifted up their heads for long enough recently to realize that they need to take "Web 2.0" very seriously indeed. Its marketeering connotations belie the reality that we are experiencing the simultaneous occurrence of events which, taken individually, would be far less powerful than the result of their chance combination. Together, however, they have developed an awe-inspiring power.

Such occurrences are, by their very nature, rare. But that doesn't mean they aren't real and that they don't happen. Ask anyone in the 1,000-mile radius of the epicenter of the Asian tsumani of 2004.

Paul Graham, well-known essayist and hardly a superficial "hypester," did an interview with TechCrunch recently in which he said as follows:

"To me 'Web 2.0' translates to 'Web.' And Web technologies don't appeal only to a small niche. Web-based email services have hundreds of millions of users. The network (in the broader sense of the Internet plus the phone networks) pervades everything now.

We're pretty open about what we think makes a technology stick. We print it on T-Shirts: 'Make something people want.' If you had to reduce the recipe for a successful startup to four words, those would probably be the four."

Graham has also written, in a November 2005 essay:

"Does 'Web 2.0' mean anything more than the name of a conference yet? I don't like to admit it, but it's starting to. When people say 'Web 2.0' now, I have some idea what they mean. And the fact that I both despise the phrase and understand it is the surest proof that it has started to mean something."

Tim Berners-Lee on the other hand, has been dismissing Web 2.0 as "a piece of jargon" and pointing out - most recently in a podcast he did with IBM's developerWorks - that Web 2.0 relies on Web 1.0 technologies such as the DOM, HTML, http, SVG, web standards, and JavaScript. Which, with the deepest respect for one of the great geniuses of the late 20th century, suggests that TBL is not wholly up to speed yet with the 21st: to say that "Web 2.0" is meaningless because it relies on pre-existing technologies is surely a little like saying that "supersonic flight" is meaningless because the Wright Brothers got there first.

Berners-Lee argues that "Web 1.0" was already totally about connecting people. "It was an interactive space," he notes. "The idea of the Web as interaction between people is really what the Web is. That was what it was designed to be - as a collaborative space where people can intreract."

Now one doesn't take issue lightly with the Father of the World Wide Web, but my concern is that, in his perhaps understandable desire to do whatever he can to stop what he possibly perceives as a New Bubble, Berners-Lee is inadvertently falling into the (for him, of all people) surprising role of what Virginia Postrel calls a "stasist" - as in one who favors the static over the dynamic.

Because the real essence of "Web 2.0" - pace Berners-Lee - is not its technology so much as its opportunism, its chaos, and its exhuberance.

Dave Winer - with whom, like TBL, one takes issue only somewhat reluctantly - seems to me to make the same mistake, i,e, that of dismissing "Web 2.0" on technological grounds thus missing the point that only one of the elements of "Web 2.0" is technology. Here is what Winer wrote on September 1:

"One sure sign of a bubble is the meta-ness of the excitement. How far removed from actual user experience is the euphoria? Is there any technolog1y involved?"

Robert Scoble take the same stance as Winer, blogging just yesterday:

"The other day I was talking with a developer...and he told me about all the froth he was seeing in the Web 2.0 space. He was wondering where the people were who were paying attention to business. Profits. Customers. He pointed to a lot of the events he's been attending lately and said 'they are frothy.'"

I wonder whether what Scoble's unnamed developer friend really meant was not so much "frothy" as "fuzzy" or "blurry." In which case he has hit the nail on the head, though perhaps not in the way that Scoble realized.

"Web 2.0" is an example of what the historian Daniel Boorstin would have called "the Fertile Verge" - "a place of encounter between something and something else." Boorstin (and here I am wholly indebted to Virginia Postrel) pinpointed such "verges" as being nothing short of the secret to American creativity.

Postrel sums up what Boorstin was saying as follows:

"A verge is not a sharp border but a frontier region: where the forest meets the prairie or the mountains meet the flatlands, where ecosystems or ideas mingle. Verges between land and sea, between civilization and wilderness, between black and white, between immigrants and natives...between state and national governments, between city and countryside - all mark the American experience." The creativity of America, Boortsin argued - the hope of the nation - lies "in its verges, in its new mixtures and new confusions."

My point is that there is no boundary between "Web 1.0" and "Web 2.0" - just a blurry verge. And the richness of the verge lies in the cross-fertilization and new combinations they encourage.

Web 2.0 is a Boom Town, and - as Postrel points out - "Boom towns break down barriers; they mix together talent from everywhere; they challenge complacency and overturn assumptions. They are sometimes ugly and almost always stressful, but they foster invention, progress, and learning. And they let people chase their dreams."

So my view is that, unlike Asia, the tsunami of change heralded by the current storm in Web development and online business models, coming as it does together with a simultaneous revolution in the way that users are choosing to use the Web, is an unprecedented opportunity for us all. Users, content providers, Web developers, businesses of every stripe.

"Web 2.0" lends itself to totally new types of applications, and its immediacy and openness can be a powerful differentiator in existing business interactions. The trick is to get involved right now, armed with an application architecture that will carry you forward safely and profitably, wherever the "Web 2.0" whirlwind may take you.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (3) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
anonymous 08/01/06 04:21:41 PM EDT

... but isn't Monson-Haefel right?. JEE is not simple by any means. What shall I use when my company wants me to quickly proto-type a simple application? MS Access?

anonymous 07/27/06 07:15:52 PM EDT

He must be a lazy slacker who wants to drag and drop everything.

JDJ News Desk 07/26/06 04:50:44 PM EDT

Java Enterprise Edition (formerly J2EE) is one of the main platforms for development of the Enterprise applications. Richard Monson-Haefel use to be one of the noted Java Experts, author of various books on J2EE technology. But even experts should not forget about taking their morning pills religiously. Just miss one day, and you may produce a podcast that predicts soon death of Java EE 5.

@ThingsExpo Stories
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable older adults to live independent lives while staying connected to loved ones. M2M will continue to gr...
How is unified communications transforming the way businesses operate? In his session at WebRTC Summit, Arvind Rangarajan, Director of Product Marketing at BroadSoft, will discuss how to extend unified communications experience outside the enterprise through WebRTC. He will also review use cases across different industry verticals. Arvind Rangarajan is Director, Product Marketing at BroadSoft. He has over 19 years of experience in the telecommunications industry in various roles such as Software Development, Product Management and Product Marketing, applied across Wireless, Unified Communic...
Dave will share his insights on how Internet of Things for Enterprises are transforming and making more productive and efficient operations and maintenance (O&M) procedures in the cleantech industry and beyond. Speaker Bio: Dave Landa is chief operating officer of Cybozu Corp (kintone US). Based in the San Francisco Bay Area, Dave has been on the forefront of the Cloud revolution driving strategic business development on the executive teams of multiple leading Software as a Services (SaaS) application providers dating back to 2004. Cybozu's kintone.com is a leading global BYOA (Build Your O...
SYS-CON Events announced today that Vicom Computer Services, Inc., a provider of technology and service solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. They are located at booth #427. Vicom Computer Services, Inc. is a progressive leader in the technology industry for over 30 years. Headquartered in the NY Metropolitan area. Vicom provides products and services based on today’s requirements around Unified Networks, Cloud Computing strategies, Virtualization around Software defined Data Ce...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
What exactly is a cognitive application? In her session at 16th Cloud Expo, Ashley Hathaway, Product Manager at IBM Watson, will look at the services being offered by the IBM Watson Developer Cloud and what that means for developers and Big Data. She'll explore how IBM Watson and its partnerships will continue to grow and help define what it means to be a cognitive service, as well as take a look at the offerings on Bluemix. She will also check out how Watson and the Alchemy API team up to offer disruptive APIs to developers.
The IoT Bootcamp is coming to Cloud Expo | @ThingsExpo on June 9-10 at the Javits Center in New York. Instructor. Registration is now available at http://iotbootcamp.sys-con.com/ Instructor Janakiram MSV previously taught the famously successful Multi-Cloud Bootcamp at Cloud Expo | @ThingsExpo in November in Santa Clara. Now he is expanding the focus to Janakiram is the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquired by Aditi Technologies. He is a Microsoft Regional Director for Hyderabad, India, and one of the f...
SYS-CON Events announced today that SoftLayer, an IBM company, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015 at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place November 3–5, 2015 at the Santa Clara Convention Center in Santa Clara, CA. SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from ...
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborate. Cisco and our partners are building the platform for the Internet of Everything by connecting the...
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make smarter decisions, faster.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will meet your customers' needs of tomorrow - today! Ciqada. Let your products take flight. For more inform...
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool f...
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applications - creating more engaging experiences for their customers and boosting collaboration and productiv...
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
SYS-CON Events announced today that Open Data Centers (ODC), a carrier-neutral colocation provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Open Data Centers is a carrier-neutral data center operator in New Jersey and New York City offering alternative connectivity options for carriers, service providers and enterprise customers.
SYS-CON Events announced today that On the Avenue Marketing Group, a sales and marketing firm that utilizes events to market and sell products to consumers, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. On the Avenue Marketing Group (OTA) is a sales and marketing firm that utilizes events to market and sell products to consumers. On behalf of our clients, we attend thousands of fairs, festivals, expos, concerts, conferences, and sporting events annually, helping them reach millions of individuals ...
SYS-CON Events announced today that BroadSoft, the leading global provider of Unified Communications and Collaboration (UCC) services to operators worldwide, has been named “Gold Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Company’s core communications platform enables the delivery of a range of enterprise and consumer calling...
SYS-CON Events announced today that ActiveState, the leading independent Cloud Foundry and Docker-based PaaS provider, has been named “Silver Sponsor” of SYS-CON's DevOps Summit New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. ActiveState believes that enterprises gain a competitive advantage when they are able to quickly create, deploy and efficiently manage software solutions that immediately create business value, but they face many challenges that prevent them from doing so. The Company is uniquely positioned to help address these challenges thro...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.