Welcome!

Cloud Security Authors: Pat Romanski, Elizabeth White, Ed Featherston, Liz McMillan, Donald Meyer

Related Topics: Mobile IoT, Microservices Expo, Agile Computing, @CloudExpo, Cloud Security, SDN Journal

Mobile IoT: Article

Symantec Survey Shows Costs, Benefits of Mobile Adoption

Enjoy the benefits of mobility while minimizing the drawbacks

Symantec's 2013 State of Mobility Survey uncovered two distinct groups among businesses that have implemented mobility. One group could be called the Innovators. They are willing to take a chance as early adopters of technology, seeking opportunities to improve themselves and accepting the risks. On the other side is the group who could be considered Traditionals. This more conservative group resists change because of the risks. They are much more reactive than active, and do not like upsetting the status quo.

Business Attitudes Toward Mobile Adoption and Management
Keeping in line with this thinking, the two groups have different reasons for adopting mobility. The Innovators are motivated more by business drivers than any other factor, whereas for the Traditionals their most significant driver is end-user demand. This is evident in their attitudes toward the risks compared to the benefits. Most Innovators - two-thirds, in fact - say the risks of mobility are worth it. Three-quarters of the Traditionals, on the other hand, do not feel that the benefits outweigh the risks.

Given this difference in attitude, the Innovators have 50 percent more employees using smartphones than Traditionals. And their commitment to mobility also extends to purchasing phones for employees, at a rate of 55 percent compared to 44 percent of Traditionals. Mobile apps are also used more by Innovators, and they are far more likely - at 83 percent - to be discussing a private app store for employees, compared to slightly over half (55 percent) of the Traditionals.

In addition to simply allowing more employees to use mobile devices for business, the Innovators are taking a more active role in the management of devices. This includes implementing mobile policies and adopting information protection tools - regardless of whether the employee or the company owns the device. Technology also plays a greater role in policy enforcement among the Innovators, at nearly twice the rate of the Traditionals, who - when they do it at all - are more likely to use manual methods.

Weighing the Costs and Benefits
Those businesses taking greater advantage of mobility are seeing a larger number of mobility security incidents. Over the past year, the Innovators have seen losses as a result of these incidents, including lost productivity; direct financial costs; and loss of organizational, customer or employee data. In fact, they averaged 25 such incidents over the last year, compared to just 12 incidents averaged by the Traditionals. This is notable in light of the majority of Innovators who believe mobility is a net positive.

The key lies in the advantages of mobility, with Innovators seeing a number of impressive benefits throughout the organization. Overall they are seeing more satisfied employees and better retention rates, as well as greater productivity, efficiency and business agility. In addition, they report better company perception, customer happiness and overall competitiveness. In the end, the Innovators are experiencing higher revenue and profit growth, nearly 50 percent higher than the Traditionals.

Recommendations
The takeaway from the survey is the idea of enjoying the benefits of mobility while minimizing the drawbacks. In order to achieve this, Symantec makes the following recommendations:

  1. First, start embracing it now. While being cautious is a sensible approach, denying the benefits of mobility puts your organization at a disadvantage.
  2. Start with the apps that will immediately deliver the greatest productivity benefits to your employees.
  3. Learn from what the Innovators are doing. Keep mobile apps and data secure with effective mobile management and threat protection technology, and supply secure file sharing.

More Stories By Brian Duckering

Brian Duckering is senior manager, Enterprise Mobility Group, Symantec Corp. He is responsible for product marketing of Symantec’s mobility initiatives, covering everything from mobile management and security to protecting the networks that mobile devices rely on. He brings over twenty years of industry experience as an engineer, product manager, marketing manager and evangelist, developing and bringing to market innovative technologies for enterprises and small businesses. At Symantec, he has promoted the idea of an information-centric view and anytime, anywhere productivity for over 6 years.

Duckering is an often requested speaker internationally on a wide range of topics, technologies and trends, from virtualization to mobility. He has held executive level positions at both business- and consumer-facing companies and has multiple degrees in engineering and technology management.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...