Welcome!

Cloud Security Authors: Yeshim Deniz, Peter Silva, Mark Ross-Smith, Liz McMillan, Allwyn Sequeira

Related Topics: @CloudExpo, Microservices Expo, Agile Computing, Cloud Security, @BigDataExpo, SDN Journal

@CloudExpo: Article

The Cloud's Next Killer Apps

Hybrid cloud will drive increased app agility, protection and scalability

The public cloud has been promoted as a low cost alternative to physical data center infrastructure, mostly to small and medium-sized businesses. That has driven the creation of a robust category of cloud migration services which has emerged as these smaller businesses have made considerable investments in moving their apps from colocation and data center environments into public clouds.

Enterprises, however, have been notably slower to invest in public cloud and cloud migration, at least in proportion to their overall IT budgets.  There are many reasons for the slower enterprise adoption of public loud (IaaS) and they have been discussed extensively. I think what is missing is a more robust discussion of the next killer apps for the cloud; the enterprise game changers. ­­

I think the new cloud killer apps for enterprises will leverage cloud-integrated data centers (or true hybrid cloud adoption), and will strategically transform IT operating models. Those killer apps will include cloud-enabled agility, protection and scalability.

Ø Cloud-Integrated Agility (Strategic Agility)
VMware introduced virtualization-enabled x86 agility in devtest and then production environments as a way to increase data center and hardware efficiency and to reduce growing application/server management costs.  Perhaps their cultural influence on IT has been even more powerful than their impressive growth in revenues. They, in fact, likely set the stage for an unprecedented IT cultural revolution simply by decoupling the lock-in between OS and apps and hardware. That decoupling ultimately became the software-defined data center, and proved how agility could drive data center transformation.

VMware in recent years has perhaps had as much impact on the evolution of IT as IBM when it introduced mainframe timesharing. Yet the hybrid cloud model it delivers today is really the equivalent of a two car garage (with perhaps a Tesla and a Mercedes) rather than a single unified environment (true hybrid) environment.  With recent acquisitions, VMware is no doubt on the way to delivering a true hybrid architecture.

Recent comments, however, seem to indicate that VMware is still thinking the private cloud is a hybrid cloud; for example, see this blog by Forrester's James Staten: VMware and the innovators dilemma.

Private cloud, however, is tactical agility. Cloud-integrated agility is the ability to run apps and services seamlessly across data centers and clouds, with enterprise-grade services and controls and without lock-in.  It is strategic agility.  Think of the cloud-integrated data center as a natural evolution of the software-defined data center.

Cloud-integrated agility is strategic agility.  It enables unprecedented pre-production AND production infrastructure flexibility with enterprise-grade services and controls.  The ability to create and tear down apps and services and move them between data centers, pre-production and production environments and multiple cloud providers or zones is a killer app. It offers the ultimate decoupling of the application and services from any specific premise or cloud. It can do for entire clouds and zones what virtualization has done for x86 servers.

DevTest Agility
The public cloud has emerged as an excellent devtest (or cloud devtest) environment, yet the hybrid cloud offers even more agility and the promise of production-grade emulation of the environment.  Apps and services can be tested in a true representation of the production environment, versus a close reproduction. They can also be more easily moved into production.

Hybrid cloud operating models will enjoy the advantage of strategic agility across pre-production and production environments, a new inflection point for IT and development productivity.

Ø Cloud-Integrated Protection (Continuous Protection)
Building out duplicate data center and colocation environments (for potential or even rare use) has a very weak business case, especially in comparison to investments in innovation, security or scalability. As CIOs are increasingly reporting to CFOs, traditional facility-bound disaster recovery and business continuity solutions are under increased scrutiny. The rise of the "pay as you go" cloud model has attracted new interest in leveraging the cloud for failover protection instead of maintaining and updating redundant physical infrastructures and even facilities.

Unfortunately public cloud providers have not been adept at addressing these needs and the services that would be typically required for ensuring uptime. High profile outages, even with marquee customers, has lowered cloud availability expectations; and the inability for a customer to easily move from one zone to another has resulted in a lack of attractive DR and failover/continuity solutions in public clouds, despite the obvious economy.

Today the public cloud is not an enterprise-grade solution for continuous application protection. It is an isolated environment with limited integration with the data center and other zones/clouds. That "take it or leave it" isolation with resultant lock-in restricts the continuity potential of the public cloud.

The hybrid cloud (or cloud-integrated data center) has inherent strengths which compensate for public cloud weakness, especially in the area of the strategic agility needed to deploy duplicate infrastructures quickly in new clouds or zones and then fail-back when the primary location/site is restored.  The hybrid cloud is a superior architecture, which enables new levels of agility which enable new levels of application protection and scale.

The hybrid cloud offers "pay as you need" continuous protection -which is far more efficient than maintaining duplicate fixed infrastructures- with the services and controls of the data center. That combination is a far superior option for business continuity and disaster recovery (compared to today's public clouds and redundant physical infrastructures).

Ø Cloud-Integrated Scalability (Continuous Scalability)
Cloud bursting has been one of the most discussed hybrid cloud killer apps.  Yet because it requires agility first and foremost it may be introduced after agility and protection issues are resolved.  It allows users to "own the base and rent the spike".  I've heard from many insiders close to the development of highly scalable data center environments that the top innovators are using the equivalent of advanced private cloud infrastructures to simulate cloud bursting but have not yet introduced seamless scalability via cloud integration. Again, cloud integration is the natural evolution of both public and private cloud.  Being able to own predictable workloads and rent occasional loads is a far superior operating model for most companies.

Critical Hybrid Cloud Requirements
CloudVelocity CTO Anand Iyengar has started a discussion on hybrid cloud requirements at the CloudVelocity blog.

More Stories By Greg Ness

Greg Ness is a Silicon Valley marketing veteran with background in networking, security, virtualization and cloud computing. He is VP Marketing at CloudVelocity. Formerly at Vantage Data Centers, Infoblox, Blue Lane Technologies, Juniper Networks, Redline Networks, McAfee, IntruVerofficer at Networks and ShoreTel. He is one of the world's top cloud bloggers.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you ...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Artificial Intelligence has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Javits Center in New York, June 6-8, will find fresh new content in a new track called Cognitive Computing | Artificial Intelligence, Machine Learning, Deep Learning. Cloud Expo is still accepting submissions for this new track, so please visit www.cloudcomputingexpo.com for the latest information. 2...
SYS-CON Events announced today that Tintri, Inc, a leading provider of enterprise cloud infrastructure, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Tintri offers an enterprise cloud platform built with public cloud-like web services and RESTful APIs. Organizations use Tintri all-flash storage with scale-out and automation as a foundation for their own clouds – to build agile development environments...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
SYS-CON Events announced today that TMC has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo and Big Data at Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY, , and the 21st International Cloud Expo, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Global buyers rely on TMC’s content-driven marketplaces to make purchase decisions and navigate markets. Learn how we can he...
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
In his session at @ThingsExpo, Steve Wilkes, CTO and founder of Striim, will delve into four enterprise-scale, business-critical case studies where streaming analytics serves as the key to enabling real-time data integration and right-time insights in hybrid cloud, IoT, and fog computing environments. As part of this discussion, he will also present a demo based on its partnership with Fujitsu, highlighting their technologies in a healthcare IoT use-case. The demo showcases the tracking of patie...
SYS-CON Events announced today that SD Times | BZ Media has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and commercial UAV markets.
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...