|By Greg Ness||
|March 6, 2013 10:00 AM EST||
The public cloud has been promoted as a low cost alternative to physical data center infrastructure, mostly to small and medium-sized businesses. That has driven the creation of a robust category of cloud migration services which has emerged as these smaller businesses have made considerable investments in moving their apps from colocation and data center environments into public clouds.
Enterprises, however, have been notably slower to invest in public cloud and cloud migration, at least in proportion to their overall IT budgets. There are many reasons for the slower enterprise adoption of public loud (IaaS) and they have been discussed extensively. I think what is missing is a more robust discussion of the next killer apps for the cloud; the enterprise game changers.
I think the new cloud killer apps for enterprises will leverage cloud-integrated data centers (or true hybrid cloud adoption), and will strategically transform IT operating models. Those killer apps will include cloud-enabled agility, protection and scalability.
Ø Cloud-Integrated Agility (Strategic Agility)
VMware introduced virtualization-enabled x86 agility in devtest and then production environments as a way to increase data center and hardware efficiency and to reduce growing application/server management costs. Perhaps their cultural influence on IT has been even more powerful than their impressive growth in revenues. They, in fact, likely set the stage for an unprecedented IT cultural revolution simply by decoupling the lock-in between OS and apps and hardware. That decoupling ultimately became the software-defined data center, and proved how agility could drive data center transformation.
VMware in recent years has perhaps had as much impact on the evolution of IT as IBM when it introduced mainframe timesharing. Yet the hybrid cloud model it delivers today is really the equivalent of a two car garage (with perhaps a Tesla and a Mercedes) rather than a single unified environment (true hybrid) environment. With recent acquisitions, VMware is no doubt on the way to delivering a true hybrid architecture.
Recent comments, however, seem to indicate that VMware is still thinking the private cloud is a hybrid cloud; for example, see this blog by Forrester's James Staten: VMware and the innovators dilemma.
Private cloud, however, is tactical agility. Cloud-integrated agility is the ability to run apps and services seamlessly across data centers and clouds, with enterprise-grade services and controls and without lock-in. It is strategic agility. Think of the cloud-integrated data center as a natural evolution of the software-defined data center.
Cloud-integrated agility is strategic agility. It enables unprecedented pre-production AND production infrastructure flexibility with enterprise-grade services and controls. The ability to create and tear down apps and services and move them between data centers, pre-production and production environments and multiple cloud providers or zones is a killer app. It offers the ultimate decoupling of the application and services from any specific premise or cloud. It can do for entire clouds and zones what virtualization has done for x86 servers.
The public cloud has emerged as an excellent devtest (or cloud devtest) environment, yet the hybrid cloud offers even more agility and the promise of production-grade emulation of the environment. Apps and services can be tested in a true representation of the production environment, versus a close reproduction. They can also be more easily moved into production.
Hybrid cloud operating models will enjoy the advantage of strategic agility across pre-production and production environments, a new inflection point for IT and development productivity.
Ø Cloud-Integrated Protection (Continuous Protection)
Building out duplicate data center and colocation environments (for potential or even rare use) has a very weak business case, especially in comparison to investments in innovation, security or scalability. As CIOs are increasingly reporting to CFOs, traditional facility-bound disaster recovery and business continuity solutions are under increased scrutiny. The rise of the "pay as you go" cloud model has attracted new interest in leveraging the cloud for failover protection instead of maintaining and updating redundant physical infrastructures and even facilities.
Unfortunately public cloud providers have not been adept at addressing these needs and the services that would be typically required for ensuring uptime. High profile outages, even with marquee customers, has lowered cloud availability expectations; and the inability for a customer to easily move from one zone to another has resulted in a lack of attractive DR and failover/continuity solutions in public clouds, despite the obvious economy.
Today the public cloud is not an enterprise-grade solution for continuous application protection. It is an isolated environment with limited integration with the data center and other zones/clouds. That "take it or leave it" isolation with resultant lock-in restricts the continuity potential of the public cloud.
The hybrid cloud (or cloud-integrated data center) has inherent strengths which compensate for public cloud weakness, especially in the area of the strategic agility needed to deploy duplicate infrastructures quickly in new clouds or zones and then fail-back when the primary location/site is restored. The hybrid cloud is a superior architecture, which enables new levels of agility which enable new levels of application protection and scale.
The hybrid cloud offers "pay as you need" continuous protection -which is far more efficient than maintaining duplicate fixed infrastructures- with the services and controls of the data center. That combination is a far superior option for business continuity and disaster recovery (compared to today's public clouds and redundant physical infrastructures).
Ø Cloud-Integrated Scalability (Continuous Scalability)
Cloud bursting has been one of the most discussed hybrid cloud killer apps. Yet because it requires agility first and foremost it may be introduced after agility and protection issues are resolved. It allows users to "own the base and rent the spike". I've heard from many insiders close to the development of highly scalable data center environments that the top innovators are using the equivalent of advanced private cloud infrastructures to simulate cloud bursting but have not yet introduced seamless scalability via cloud integration. Again, cloud integration is the natural evolution of both public and private cloud. Being able to own predictable workloads and rent occasional loads is a far superior operating model for most companies.
Critical Hybrid Cloud Requirements
CloudVelocity CTO Anand Iyengar has started a discussion on hybrid cloud requirements at the CloudVelocity blog.
GENBAND has announced that SageNet is leveraging the Nuvia platform to deliver Unified Communications as a Service (UCaaS) to its large base of retail and enterprise customers. Nuvia’s cloud-based solution provides SageNet’s customers with a full suite of business communications and collaboration tools. Two large national SageNet retail customers have recently signed up to deploy the Nuvia platform and the company will continue to sell the service to new and existing customers. Nuvia’s capabilities include HD voice, video, multimedia messaging, mobility, conferencing, Web collaboration, deskt...
Mar. 30, 2015 01:00 AM EDT Reads: 1,469
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Mar. 29, 2015 10:00 PM EDT Reads: 1,811
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborate. Cisco and our partners are building the platform for the Internet of Everything by connecting the...
Mar. 29, 2015 07:00 PM EDT Reads: 5,234
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things compatible devices.
Mar. 29, 2015 06:00 PM EDT Reads: 1,854
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
Mar. 29, 2015 06:00 PM EDT Reads: 1,486
The WebRTC Summit 2014 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
Mar. 29, 2015 06:00 PM EDT Reads: 1,604
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed expressly to run Docker. He will also discuss Rancher, an orchestration and service discovery platf...
Mar. 29, 2015 04:15 PM EDT Reads: 2,438
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting wearables as fashion accessories and moving away from the original clunky technology associated with t...
Mar. 29, 2015 04:00 PM EDT Reads: 1,426
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
Mar. 29, 2015 03:30 PM EDT Reads: 2,172
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional Social, Mobile and Cloud user experiences, our solutions help large and medium-sized organizations dr...
Mar. 29, 2015 03:00 PM EDT Reads: 2,857
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make smarter decisions, faster.
Mar. 29, 2015 03:00 PM EDT Reads: 3,469
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the M2M space. This really allows some room for influential individuals to create more high value inter...
Mar. 29, 2015 01:45 PM EDT Reads: 4,671
After making a doctor’s appointment via your mobile device, you receive a calendar invite. The day of your appointment, you get a reminder with the doctor’s location and contact information. As you enter the doctor’s exam room, the medical team is equipped with the latest tablet containing your medical history – he or she makes real time updates to your medical file. At the end of your visit, you receive an electronic prescription to your preferred pharmacy and can schedule your next appointment.
Mar. 29, 2015 12:00 PM EDT Reads: 799
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on Twitter at @MicroservicesE
Mar. 29, 2015 12:00 PM EDT Reads: 1,458
The list of ‘new paradigm’ technologies that now surrounds us appears to be at an all time high. From cloud computing and Big Data analytics to Bring Your Own Device (BYOD) and the Internet of Things (IoT), today we have to deal with what the industry likes to call ‘paradigm shifts’ at every level of IT. This is disruption; of course, we understand that – change is almost always disruptive.
Mar. 29, 2015 11:45 AM EDT Reads: 1,125
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Raspberry Pi, BeagleBone, Spark and Intel Edison. You will also get an overview of cloud technologies s...
Mar. 29, 2015 11:00 AM EDT Reads: 2,099
SYS-CON Events announced today that SafeLogic has been named “Bag Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SafeLogic provides security products for applications in mobile and server/appliance environments. SafeLogic’s flagship product CryptoComply is a FIPS 140-2 validated cryptographic engine designed to secure data on servers, workstations, appliances, mobile devices, and in the Cloud.
Mar. 29, 2015 11:00 AM EDT Reads: 1,426
SOA Software has changed its name to Akana. With roots in Web Services and SOA Governance, Akana has established itself as a leader in API Management and is expanding into cloud integration as an alternative to the traditional heavyweight enterprise service bus (ESB). The company recently announced that it achieved more than 90% year-over-year growth. As Akana, the company now addresses the evolution and diversification of SOA, unifying security, management, and DevOps across SOA, APIs, microservices, and more.
Mar. 29, 2015 08:30 AM EDT Reads: 2,056
SYS-CON Events announced today that Akana, formerly SOA Software, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Akana’s comprehensive suite of API Management, API Security, Integrated SOA Governance, and Cloud Integration solutions helps businesses accelerate digital transformation by securely extending their reach across multiple channels – mobile, cloud and Internet of Things. Akana enables enterprises to share data as APIs, connect and integrate applications, drive part...
Mar. 28, 2015 04:15 PM EDT Reads: 1,551
Cloud is not a commodity. And no matter what you call it, computing doesn’t come out of the sky. It comes from physical hardware inside brick and mortar facilities connected by hundreds of miles of networking cable. And no two clouds are built the same way. SoftLayer gives you the highest performing cloud infrastructure available. One platform that takes data centers around the world that are full of the widest range of cloud computing options, and then integrates and automates everything. Join SoftLayer on June 9 at 16th Cloud Expo to learn about IBM Cloud's SoftLayer platform, explore se...
Mar. 28, 2015 02:00 PM EDT Reads: 1,643