Click here to close now.




















Welcome!

Cloud Security Authors: Pat Romanski, Elizabeth White, Liz McMillan, Cloud Best Practices Network, Dennis Griffin

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog, Agile Computing, Cloud Security, @BigDataExpo, SDN Journal

@CloudExpo: Article

Cloud Computing: Rethinking Control of IT

Executives are still dead set on building Private Clouds. The true reason for this stubbornness is the battle over control.

In my role as a globetrotting Cloud consultant, I continue to be amazed at how many executives, both in IT and in the lines of business, still favor Private Clouds over Public. These managers are perfectly happy to pour money into newfangled data centers (sorry, “Private Clouds”), even though Amazon Web Services (AWS) and its brethren are reinventing the entire world of IT. Their reason? Sometimes they believe Private Clouds will save them money over the Public Cloud option. No such luck: Private Clouds are dreadfully expensive to build, staff, and manage, while Public Cloud services continue to fall in price. Others point to security as the problem. No again. OK, maybe Private Clouds will give us sufficient elasticity? Probably not. Go through all the arguments, however, and they’re still dead set on building that Private Cloud. What gives? The true reason for this stubbornness, of course, is the battle over control.

Thinking Like a Control Freak
IT executives in particular have always been control freaks. Our IT environments have been filled with fragile, flaky gear for so long that we figure the only way to run the IT shop is to control everything, grudgingly doling out bits of functionality and information to business users, but only when they ask nicely.

But this old mainframe reality has been fading for years now. The move to client/server to n-tier to the Internet and now to the Cloud are all exercises in increasingly distributed computing, with special emphasis on the distributed. As in distributed control.

The technology powers that be in the enterprise have been fighting this trend kicking and screaming, of course. But they’ve been fighting a losing battle. We saw the tide turn in the first-generation SOA days of the 2000s, when the IT establishment invested tried to implement SOA by buying ESBs, centralized pieces of middleware that purported to run the organization. But too many enterprises ended up with multiple ESBs and other pieces of middleware, since of course every manager in every department silo needs their own, because they all crave control. So the doomed SOA effort became a futile exercise in middleware-for-your-middleware, as the desired agility benefit sank beneath waves of rats-nest complexity.

What’s really going on here? Why do executives crave control so badly? Two reasons: risk mitigation and differentiation. If that piece of technology is outside your control, then perhaps bad things will happen: security breaches, regulatory compliance violations, or performance issues, to name the scariest. The problem is, maintaining control doesn’t necessary reduce such risks. But if you’re responsible for managing the risks, then the natural reaction is to crave control.

Managers also believe that whatever it is they’re doing in their silo is special and different in some way. So there’s no way they can leverage that shared piece of middleware or shared SOA-based Services or multitenant Cloud. If they did, they wouldn’t be special any more. Having a differentiated offering is essential to any viable market strategy, after all. So clearly my technology has to be different from your technology!

Chaos vs. Control
The Cloud, as you might expect, shakes up both these considerations, because the Cloud separates responsibility from control in ways that we’ve never seen before. Every manager knows that these two priorities often go hand in hand, and under normal circumstances, we prefer them to go together, because the last thing we want is responsibility without control: the recipe for becoming the scapegoat, after all. With the Cloud, however, we can maintain control while delegating responsibility to the Cloud Service Provider (CSP). The CSP is responsible for ensuring the operational environment is working properly, including the automated management and user-driven provisioning and configuration that differentiate Cloud Computing from virtualized hosting. However, the CSP has delegated control over each customer environment to that customer.

By turning around this control vs. responsibility equation, we’ve placed the CSP into the scapegoat position. As long as we have an iron-clad Service-Level Agreement with our CSP, we can trust them to take responsibility for our operational environments, and if anything goes wrong, we can hold them responsible. But the control over those environments remains with us, the customer. Once enterprise executives realize this new world order, they will run as fast as they can away from building Private Clouds. After all, if you can maintain control while delegating responsibility, why would you ever want responsibility? Responsibility gets people fired, after all.

Shifting responsibility to the CSP also helps to resolve the regulatory compliance roadblock that so many executives point to as the reason to select Private over Public Cloud. A combination of a properly responsible CSP combined with a sufficiently detailed SLA can go a long way toward indemnifying organizations against compliance breach risks. Remember, regulations rarely if ever specify how you must comply, only that you must. It’s up to you (and your lawyers) to decide on the how. As long as you’re diligent, conscientious, and follow established best practice, you’ve mitigated the bulk of your noncompliance risk. The CSPs are chomping at the bit to take this responsibility, so the smart risk mitigation strategy is shifting toward the Public Cloud.

The Price of Differentiation
The second threat to centralized control of IT is the business driver toward differentiation. Whatever our department or business is doing is special and different, and thus our infrastructure as well as our application environment must be unique as well. This principle is always true up to a point, which is why executives love to cling to it like a floating log in a vast sea of change. But just where that point falls continues to shift, and has shifted further than many people realize.

No enterprise would dream of calling a computer chip company and asking them to fabricate a custom processor for general business needs. What about a server? Unlikely, but perhaps. What about your core business applications, like finance, human resources, or customer relationship management (CRM)? Somewhat more likely. How about applications that provide capabilities that differentiate you in the marketplace? OK, now we’re talking.

In other words, virtually no enterprise has any rational motivation to specify custom infrastructure. Today’s Infrastructure-as-a-Service (IaaS) will do, especially considering how many configuration choices are available today: processor speed, operating system (as long as you want Windows or a flavor of Linux), memory, storage, and network are all user configurable and provisionable. Furthermore, there’s no reason to customize your dev, test, or deployment environments, so might as well use a Platform-as-a-Service (PaaS) offering.

But what about the applications? For non-strategic apps like CRM, might as well use Software-as-a-Service (SaaS) like Salesforce. No executives in their right mind would say that their customer relationship needs are so unique that they should code their own CRM system. So, what about those strategic apps, the ones that offer our differentiated capabilities or information to our customers? If an existing SaaS app won’t do, well, that’s what PaaS and IaaS are for: building and hosting our custom apps for us, respectively.

Still not convinced? Consider the competitive risk: the risk of spending too much money on unnecessary capabilities. While your competition is leveraging the Cloud, focusing their efforts on their true strategic differentiation in the market and saving buckets of dough everywhere else, you’re busy pouring cash into building yet another widget that might as well be the same widget you can get much more cheaply in the Cloud. If doing something unique and different doesn’t help the bottom line, then you’re simply wasting money. The asteroid is almost here. Which would you rather be, a dinosaur or a mammal?

The ZapThink Take
Outsourcing commodity capabilities to the low-cost provider while focusing your strategic value-add on customized offerings is an oft-repeated pattern in the world of business, but it hasn’t really taken hold in the world of IT until the rise of Cloud Computing. The reason it’s taken so long for the techies is because we’ve never been able to separate control and responsibility in the past as well as we can today. Before the Cloud, if we wanted to outsource one, then the other went along for the ride. Any enterprise that outsourced their entire IT operation went down this road. Sure, your technology becomes somebody else’s responsibility, but you end up giving up control as well.

Perhaps the greatest challenge with maintaining such control with the Cloud is that it raises the stakes on governance, leading to what we call next-generation governance in our ZapThink 2020 Poster as well as my new book, The Agile Architecture Revolution. The Cloud’s automated self-service represents powerful tools in the hands of people across our organization. Without a proactive, automated approach to governance, we risk running off the rails. Such issues are endemic in today’s technology environments: from Bring-Your-Own-Device (BYOD) challenges to SOA governance to rogue Clouds, we must learn how to maintain control while maintaining the agility benefit such powerful technology dangles in front of us. But until we learn to delegate responsibility for the underlying technology to Public Cloud Providers, we’ll never be able to maintain control cost-effectively while maintaining our competitiveness.

Image source: Diego David Garcia

More Stories By Jason Bloomberg

Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.

Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in 2011. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Course, around the world.

Mr. Bloomberg is a frequent conference speaker and prolific writer. He has published over 500 articles, spoken at over 300 conferences, Webinars, and other events, and has been quoted in the press over 1,400 times as the leading expert on agile approaches to architecture in the enterprise.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).

@ThingsExpo Stories
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of technology leadership, Micron's memory solutions enable the world's most innovative computing, consumer,...
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on demos and comprehensive walkthroughs.
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so they don't have to be replaced and are instantly converted to become smart, connected devices.
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevOps to advance innovation and increase agility. Specializing in designing, imple...
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device access to health records while reducing operating costs and complying with government regulations.
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts, GM of Platform at FinancialForce.com, will discuss the value of business applications on wearable ...
The 3rd International WebRTC Summit, to be held Nov. 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 15th International Cloud Expo, 6th International Big Data Expo, 3rd International DevOps Summit and 2nd Internet of @ThingsExpo. WebRTC (Web-based Real-Time Communication) is an open source project supported by Google, Mozilla and Opera that aims to enable bro...
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing these ideas and some early experiments performed in the Kurento open source software community in areas ...
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Treloar, President and COO of Bebaio, will explore examples of brands transforming their businesses by t...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and analyzed? As an area of investment, how might a retail company move towards an innovation methodolo...
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.