Welcome!

Cloud Security Authors: Liz McMillan, Elizabeth White, Pat Romanski, Kevin Sparenberg, Chris Boorman

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog, Cloud Security, @BigDataExpo, SDN Journal

@CloudExpo: Article

Cloud Model 2014: Hybrid, Google, Brokerage, Startups and The Enterprise

Have a look at my 2013 predictions and read on to see what 2014 has in store for the world of cloud computing

2013 has been incredibly eventful for the cloud industry, mostly for making itself an eminent presence in the mainstream IT market. Businesses of all sizes have made their ways to the cloud, confirming my 2013 predictions. Government agencies worldwide take the cloud seriously, as demonstrated by the CIA's contract switch over to Amazon from IBM. AWS has proven its rapid pace of innovation and has introduced great leaders who have completely replaced the concept of sluggish IT servers with instances. While the market is still relatively small, I believe it will take over the IT market sooner than some of us think. I am not alone in my forecast... another analyst predicted that AWS will become a $50B business in 2015, which means it will multiply 12 times its size from last year. So, have a look at my 2013 predictions and read on to see what 2014 has in store for the world of cloud computing.

1 - Google Cloud Already Pulled the Trigger on AWS
Last year, the GCP (Google Compute Platform) team managed to clearly identify their direct competition, the AWS cloud. Consequently, they realized that they also need to invest in their IaaS offering. With a great deal of research, they quickly focused their attention on cloud lock-in. They presented out-of-the-box tools that import large chunks of data and "surprisingly" do actually ease the one-way data transfer process from Amazon S3 and Google Cloud Storage. Moreover, the Google cloud team learned that granularity of cloud resources is a key in the cloud and presented the ‘charge per minute' of the their compute which is definitely a game changer. They mastered AWS' weaknesses of AWS and presented replication between regions, high performance disks with excellent persistence and will undoubtedly have more to come. On the marketing side they are doing a very good job with the developers and are speedily working to close the market position gap. As I've followed Google's pace of innovation for the last decade, it is an evident fact that this amazing market leader  has the `web company DNA`, culture and means to run even faster. Next year will be about users and MSPs who are tempted to try this innovative, fast cloud, not only because of Google's monetary incentive, will but also out of curiosity and belief that this is truly the next big cloud.

Amazon, Microsoft and Google: The Cloud Leading Trio

2 - Cloud Brokers are the Market Key Players
I have written a good amount about cloud brokerage, and predicted, last year, that MSPs would flourish. I think it is one of, if not the most fascinating subjects of this upcoming year. The evolution of players such as Google and Azure will make cloud brokerage a real opportunity for new ventures as well as for cloud consumers. Brokerage is the platform for a real future Cloud Exchange Market. Every cloud pundit and leader is aware of this, so it has been pressed to become a viable option. The cloud MSPs are becoming stronger in their positions as cloud naturalists, while the cloud giants' real war awaits them around the second half of next year, supporting their existence and ultimately, their business growth. The next big Cloud Managed Service giant is still yet to be known...but rest assured that I will be the first to announce it.

Who are you, Cloud Broker?

3 - The Hybrid Cloud is the Ultimate Enabler of the Public Cloud
This pertains to enterprises moving to the cloud, of course. Although the enterprise private cloud doesn't exist according to the AWS team, enterprise adoption of the cloud involves using an on-premise, `already-made-investment` in a "cloud way". Fearless enterprises with seemingly endless means will try to deploy their private clouds using platforms such as Openstack, Cloud Stack and AWS platforms like Eucalyptus. The great part about the private cloud solution is that one of its most important features is that it needs to be integrated with the public cloud, which creates the appealing hybrid choice. This hybrid cloud environment enables a limitless, scalable cloud. As a result of endless discussions with IT leaders around the globe that use AWS cloud, it is an evident fact that the hybrid cloud actually creates a smooth migration stream into the public cloud and most agree that it is just a matter of time for the public cloud to hold the majority of the workloads.

The Purely Public Cloud Deployment - The Perceived Risk

4 - More Startups & Cloud Management
The exponential growth of AWS re:Invent exhibitors gave us all a clear idea as to the amount of new startups that have entered the cloud domain, and the AWS ecosystem in particular. The "old" startups that deal with cloud adoption nuisances such as costs, monitoring and migration have graduated to their next stages with a second round of funding, greater knowledge of the industry and a more mature product and team. It is plain to see that the small cloud market players of 2013 and the ones yet to come are still under the "Cloud Management" domain and will approach the next issues in line, such as Backup and High Availability. As cloud consumers mature, cloud management will face more advanced issues, such as performance and availability, taking significant roles in driving new innovation.

Check out my video AWS reinvent interviews - lots of new startups inside

5 - The Next Level for Enterprises
Last but not least, over the last year, enterprises finally began recognizing the term "cloud". Some of which even understand what it actually means, not to mention the innovative ones that have already begun the adoption process. The `Enterprise DevOps` perception will find its way and real leaders will push for incorporating the new culture across their organization. In any case, the enterprises that are still behind will be forced by their ecosystem, customers and giant tech vendors. The enterprises that have already started their journey still see the cloud as their on-premise extension, hence they use it to generate replications for QA and Dev. This year, mature ones will take one step forward, looking for solutions to enhance their test and dev cloud deployments in order to take the next step and move their production workloads to the cloud.

Enterprise Grade Cloud Enabled by the Ecosystem

Last year I predicted that enterprises would move to the cloud, which did, in fact, happen, in due time. Although we swiftly passed the education phase, I will be careful here and say that next year will not hold a great change. On the other hand, the market, along with the maturity of of the IaaS market and new cloud startups previously mentioned, will generate a strong substance for more enterprises to move faster in the years to come changing traditional IT into Cloud.

Cross posted on iamondemand.com

More Stories By Ofir Nachmani

Ofir Nachmani is a Cloud Computing Evangelist, Blogger and Lecturer at IAmOnDemand.com. He has extensive experience helping ISV companies with cloud adoption and management. Today, Ofir is a Senior Vice President and Chief Evangelist at Newvem Analytics Ltd. Prior to these he led ClickSoftware’s On-Demand initiative and established the company cloud offering. On his previous adventure, he led ClickSoftware’s On-Demand (SaaS) initiative and also held several positions at Zarathustra SaaS development VP of product and company CEO. In 2009, ClickSoftware acquired the AST group and Zarathustra as part of it. Twitter: @iamondemand

@ThingsExpo Stories
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are focused on SAP running in the clouds, to make this super easy because we believe in the tremendous value of those powerful worlds - SAP and the cloud," explained Frank Stienhans, CTO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"DX encompasses the continuing technology revolution, and is addressing society's most important issues throughout the entire $78 trillion 21st-century global economy," said Roger Strukhoff, Conference Chair. "DX World Expo has organized these issues along 10 tracks with more than 150 of the world's top speakers coming to Istanbul to help change the world."
"We've been engaging with a lot of customers including Panasonic, we've been involved with Cisco and now we're working with the U.S. government - the Department of Homeland Security," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, will examine the regulations and provide insight on how it affects technology, challenges the established rules and will usher in new levels of diligence...
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Karthik Lalithraj, a Principal Solutions Architect at Kinetica, discussed how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, discussed the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insights from the vast t...
SYS-CON Events announced today that EnterpriseTech has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. EnterpriseTech is a professional resource for news and intelligence covering the migration of high-end technologies into the enterprise and business-IT industry, with a special focus on high-tech solutions in new product development, workload management, increased effic...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...