Welcome!

Cloud Security Authors: Liz McMillan, Elizabeth White, Ravi Rajamiyer, Shelly Palmer, Stackify Blog

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog, Cloud Security, @BigDataExpo, SDN Journal

@CloudExpo: Article

Cloud Model 2014: Hybrid, Google, Brokerage, Startups and The Enterprise

Have a look at my 2013 predictions and read on to see what 2014 has in store for the world of cloud computing

2013 has been incredibly eventful for the cloud industry, mostly for making itself an eminent presence in the mainstream IT market. Businesses of all sizes have made their ways to the cloud, confirming my 2013 predictions. Government agencies worldwide take the cloud seriously, as demonstrated by the CIA's contract switch over to Amazon from IBM. AWS has proven its rapid pace of innovation and has introduced great leaders who have completely replaced the concept of sluggish IT servers with instances. While the market is still relatively small, I believe it will take over the IT market sooner than some of us think. I am not alone in my forecast... another analyst predicted that AWS will become a $50B business in 2015, which means it will multiply 12 times its size from last year. So, have a look at my 2013 predictions and read on to see what 2014 has in store for the world of cloud computing.

1 - Google Cloud Already Pulled the Trigger on AWS
Last year, the GCP (Google Compute Platform) team managed to clearly identify their direct competition, the AWS cloud. Consequently, they realized that they also need to invest in their IaaS offering. With a great deal of research, they quickly focused their attention on cloud lock-in. They presented out-of-the-box tools that import large chunks of data and "surprisingly" do actually ease the one-way data transfer process from Amazon S3 and Google Cloud Storage. Moreover, the Google cloud team learned that granularity of cloud resources is a key in the cloud and presented the ‘charge per minute' of the their compute which is definitely a game changer. They mastered AWS' weaknesses of AWS and presented replication between regions, high performance disks with excellent persistence and will undoubtedly have more to come. On the marketing side they are doing a very good job with the developers and are speedily working to close the market position gap. As I've followed Google's pace of innovation for the last decade, it is an evident fact that this amazing market leader  has the `web company DNA`, culture and means to run even faster. Next year will be about users and MSPs who are tempted to try this innovative, fast cloud, not only because of Google's monetary incentive, will but also out of curiosity and belief that this is truly the next big cloud.

Amazon, Microsoft and Google: The Cloud Leading Trio

2 - Cloud Brokers are the Market Key Players
I have written a good amount about cloud brokerage, and predicted, last year, that MSPs would flourish. I think it is one of, if not the most fascinating subjects of this upcoming year. The evolution of players such as Google and Azure will make cloud brokerage a real opportunity for new ventures as well as for cloud consumers. Brokerage is the platform for a real future Cloud Exchange Market. Every cloud pundit and leader is aware of this, so it has been pressed to become a viable option. The cloud MSPs are becoming stronger in their positions as cloud naturalists, while the cloud giants' real war awaits them around the second half of next year, supporting their existence and ultimately, their business growth. The next big Cloud Managed Service giant is still yet to be known...but rest assured that I will be the first to announce it.

Who are you, Cloud Broker?

3 - The Hybrid Cloud is the Ultimate Enabler of the Public Cloud
This pertains to enterprises moving to the cloud, of course. Although the enterprise private cloud doesn't exist according to the AWS team, enterprise adoption of the cloud involves using an on-premise, `already-made-investment` in a "cloud way". Fearless enterprises with seemingly endless means will try to deploy their private clouds using platforms such as Openstack, Cloud Stack and AWS platforms like Eucalyptus. The great part about the private cloud solution is that one of its most important features is that it needs to be integrated with the public cloud, which creates the appealing hybrid choice. This hybrid cloud environment enables a limitless, scalable cloud. As a result of endless discussions with IT leaders around the globe that use AWS cloud, it is an evident fact that the hybrid cloud actually creates a smooth migration stream into the public cloud and most agree that it is just a matter of time for the public cloud to hold the majority of the workloads.

The Purely Public Cloud Deployment - The Perceived Risk

4 - More Startups & Cloud Management
The exponential growth of AWS re:Invent exhibitors gave us all a clear idea as to the amount of new startups that have entered the cloud domain, and the AWS ecosystem in particular. The "old" startups that deal with cloud adoption nuisances such as costs, monitoring and migration have graduated to their next stages with a second round of funding, greater knowledge of the industry and a more mature product and team. It is plain to see that the small cloud market players of 2013 and the ones yet to come are still under the "Cloud Management" domain and will approach the next issues in line, such as Backup and High Availability. As cloud consumers mature, cloud management will face more advanced issues, such as performance and availability, taking significant roles in driving new innovation.

Check out my video AWS reinvent interviews - lots of new startups inside

5 - The Next Level for Enterprises
Last but not least, over the last year, enterprises finally began recognizing the term "cloud". Some of which even understand what it actually means, not to mention the innovative ones that have already begun the adoption process. The `Enterprise DevOps` perception will find its way and real leaders will push for incorporating the new culture across their organization. In any case, the enterprises that are still behind will be forced by their ecosystem, customers and giant tech vendors. The enterprises that have already started their journey still see the cloud as their on-premise extension, hence they use it to generate replications for QA and Dev. This year, mature ones will take one step forward, looking for solutions to enhance their test and dev cloud deployments in order to take the next step and move their production workloads to the cloud.

Enterprise Grade Cloud Enabled by the Ecosystem

Last year I predicted that enterprises would move to the cloud, which did, in fact, happen, in due time. Although we swiftly passed the education phase, I will be careful here and say that next year will not hold a great change. On the other hand, the market, along with the maturity of of the IaaS market and new cloud startups previously mentioned, will generate a strong substance for more enterprises to move faster in the years to come changing traditional IT into Cloud.

Cross posted on iamondemand.com

More Stories By Ofir Nachmani

Ofir Nachmani is a Cloud Computing Evangelist, Blogger and Lecturer at IAmOnDemand.com. He has extensive experience helping ISV companies with cloud adoption and management. Today, Ofir is a Senior Vice President and Chief Evangelist at Newvem Analytics Ltd. Prior to these he led ClickSoftware’s On-Demand initiative and established the company cloud offering. On his previous adventure, he led ClickSoftware’s On-Demand (SaaS) initiative and also held several positions at Zarathustra SaaS development VP of product and company CEO. In 2009, ClickSoftware acquired the AST group and Zarathustra as part of it. Twitter: @iamondemand

@ThingsExpo Stories
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp em...
SYS-CON Events announced today that SIGMA Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. uLaser flow inspection device from the Japanese top share to Global Standard! Then, make the best use of data to flip to next page. For more information, visit http://www.sigma-k.co.jp/en/.
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
Real IoT production deployments running at scale are collecting sensor data from hundreds / thousands / millions of devices. The goal is to take business-critical actions on the real-time data and find insights from stored datasets. In his session at @ThingsExpo, John Walicki, Watson IoT Developer Advocate at IBM Cloud, will provide a fast-paced developer journey that follows the IoT sensor data from generation, to edge gateway, to edge analytics, to encryption, to the IBM Bluemix cloud, to Wa...
There is huge complexity in implementing a successful digital business that requires efficient on-premise and cloud back-end infrastructure, IT and Internet of Things (IoT) data, analytics, Machine Learning, Artificial Intelligence (AI) and Digital Applications. In the data center alone, there are physical and virtual infrastructures, multiple operating systems, multiple applications and new and emerging business and technological paradigms such as cloud computing and XaaS. And then there are pe...
SYS-CON Events announced today that B2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. B2Cloud specializes in IoT devices for preventive and predictive maintenance in any kind of equipment retrieving data like Energy consumption, working time, temperature, humidity, pressure, etc.
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that Suzuki Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Suzuki Inc. is a semiconductor-related business, including sales of consuming parts, parts repair, and maintenance for semiconductor manufacturing machines, etc. It is also a health care business providing experimental research for...
SYS-CON Events announced today that Fusic will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Fusic Co. provides mocks as virtual IoT devices. You can customize mocks, and get any amount of data at any time in your test. For more information, visit https://fusic.co.jp/english/.
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
SYS-CON Events announced today that Keisoku Research Consultant Co. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Keisoku Research Consultant, Co. offers research and consulting in a wide range of civil engineering-related fields from information construction to preservation of cultural properties. For more information, vi...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Daiya Industry specializes in orthotic support systems and assistive devices with pneumatic artificial muscles in order to contribute to an extended healthy life expectancy. For more information, please visit https://www.daiyak...
SYS-CON Events announced today that Interface Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Interface Corporation is a company developing, manufacturing and marketing high quality and wide variety of industrial computers and interface modules such as PCIs and PCI express. For more information, visit http://www.i...
SYS-CON Events announced today that Mobile Create USA will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Mobile Create USA Inc. is an MVNO-based business model that uses portable communication devices and cellular-based infrastructure in the development, sales, operation and mobile communications systems incorporating GPS capabi...
In his session at @ThingsExpo, Greg Gorman is the Director, IoT Developer Ecosystem, Watson IoT, will provide a short tutorial on Node-RED, a Node.js-based programming tool for wiring together hardware devices, APIs and online services in new and interesting ways. It provides a browser-based editor that makes it easy to wire together flows using a wide range of nodes in the palette that can be deployed to its runtime in a single-click. There is a large library of contributed nodes that help so...
Elon Musk is among the notable industry figures who worries about the power of AI to destroy rather than help society. Mark Zuckerberg, on the other hand, embraces all that is going on. AI is most powerful when deployed across the vast networks being built for Internets of Things in the manufacturing, transportation and logistics, retail, healthcare, government and other sectors. Is AI transforming IoT for the good or the bad? Do we need to worry about its potential destructive power? Or will we...
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.