|By Derek Kol||
|January 17, 2014 09:00 AM EST||
Author: Nick Mueller, Zetta.net
2013 was a banner year for cloud backup adoption. It was also a year of wake-up calls: simple cloud backup doesn't constitute DR, transfer speeds are vital, and beware cloud as a commodity. Let's look to 2014 for more trends in cloud backup and DR in the cloud.
1. Cloud backup vendors with slow performance will fail
This trend showed up in the news as well-known cloud backup vendors ceased production. Symantec Backup Exec Cloud was the biggest casualty of slow performance, and more cloud hosting products struggled or went down because they were not optimized for speed of backup or recovery.
Just offering a backup to cloud option isn't enough anymore. Users appreciate the scalability and cost-effectiveness of the cloud but they also want the same level of performance in backup and restore that they had on-premise. Native cloud optimization for the Internet and high data transfer speeds are the only way to achieve this performance level.
2. MSPs and VARs Will Embrace Cloud Backup as a Profit Center
Many MSPs and VARs want to offer Disaster Recovery as a Service (DRaaS) because their customers want it. But profit margins are thin and it's tough to bring in enough revenue to make a profit, let alone invest in higher priced services. MSPs know they need to raise recurring revenue and lower client backup management costs, and they need a cost-effective and high performance service to make that happen. MSPs can build recurring revenue by offering features like these:
- Optimize cloud backup and recovery so the MSP's service is at least as fast as their customers' on-premise backup.
- Earn customer trust with verified backup, which takes the burden of continual checking off their customers' backs.
- Offer a high performance cloud without high cost to the MSP. This means a solution that's natively optimized for the cloud without the costs of a hardware appliance.
Profit margins grow with less cost on the backend and the MSP sees recurring revenue from happy customers. MSPs and VARs can afford to develop premium services and faster go-to-market.
3. Appliance-Based Backup Solutions Show their Age
A lot of traditional backup vendors extended backup to the cloud using on-premise appliances. Early appliances were an innovative way to collect backup data and then transfer it to the cloud; they were also a good way for backup vendors with big installed bases to keep their customers.
The problem is that an on-premise appliance can be an expensive proposition and does little to accelerate cloud performance. This is particularly awkward if you are an MSP: customer site hardware appliances need repair and replacement, and software appliances need troubleshooting and upgrades.
You can replace appliances with a cloud-native cloud backup offering with features like WAN optimization and multi-channel communications like REST. This takes the burden of supporting appliances off the table and speeds up performance.
4. Commodity Cloud Doesn't Work Unless Your Name is Azure, Amazon or Google
Big established cloud hosts make money with their huge economies of scale and the volume of data they have under management. Otherwise commodity cloud is a losing game as Nirvanix can attest. Nirvanix declared Chapter 11 because they decided to build their own cloud infrastructure. In spite of big clients like IBM they could not boost enough revenue to counter their astronomical expenditure.
Moving into 2014, the brightest opportunities in the cloud are specific business solutions focused on businesses that are willing to pay for them. Disaster recovery in the cloud is one of the most attractive offerings moving forward. True cloud DR isn't just backup to the cloud. It's specifically architected and custom built for enterprise-grade backup and recovery performance.
Zetta for example is specifically built for the Internet with WAN optimization and accelerated cloud performance, and achieves speeds that are often faster than local backup.
5. Companies Realize that Cloud Backup Means Cloud Recovery Too
Recovering data over a slow pipe can be even worse than the initial backup: just when companies need to recover their data fast, slow data transfer speeds threaten the whole recovery process.
Commodity cloud storage from legacy backup software won't work for companies with high performance recovery needs. Recovery from the cloud is all about RTO and that's just what legacy backup to the cloud can't do. Some vendors get around the problem by downloading customer recovery files on disk and trucking them to the customer site. Better than an impossibly long recovery time over the WAN but hardly the stuff that dreams are made of.
Companies avoid this problem by only backing up data that they can stand to recover in a longer period of time. They can't apply the economies of the cloud for priority data that is constrained by recovery time, unless they turn to an optimized cloud backup and DR offering. We'll see a lot more of this customer movement to cloud-native services in 2014.
We built these predictions for 2014 on 2013 events and Zetta customer needs and wants.
Nick is Zetta's Chief Content Officer, and has been working with writing and social media teams to create digital content since the days when the BBS reign
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Dec. 4, 2016 06:30 PM EST Reads: 2,161
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Dec. 4, 2016 06:30 PM EST Reads: 2,024
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Dec. 4, 2016 06:00 PM EST Reads: 1,534
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 4, 2016 04:15 PM EST Reads: 4,157
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 4, 2016 04:15 PM EST Reads: 601
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Dec. 4, 2016 03:00 PM EST Reads: 3,250
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Dec. 4, 2016 02:15 PM EST Reads: 1,999
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band-aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It does...
Dec. 4, 2016 02:00 PM EST Reads: 932
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
Dec. 4, 2016 02:00 PM EST Reads: 1,903
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Dec. 4, 2016 02:00 PM EST Reads: 587
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Dec. 4, 2016 01:45 PM EST Reads: 2,158
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
Dec. 4, 2016 01:30 PM EST Reads: 1,539
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Dec. 4, 2016 12:45 PM EST Reads: 2,129
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Dec. 4, 2016 12:30 PM EST Reads: 1,674
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
Dec. 4, 2016 12:00 PM EST Reads: 785
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 4, 2016 11:45 AM EST Reads: 388
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Dec. 4, 2016 11:15 AM EST Reads: 910
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Dec. 4, 2016 11:15 AM EST Reads: 2,221
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 4, 2016 10:45 AM EST Reads: 889
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Dec. 4, 2016 09:45 AM EST Reads: 568