Welcome!

Cloud Security Authors: Kevin Jackson, Elizabeth White, Nishanth Kadiyala, Stackify Blog, Peter Davidson

Related Topics: @CloudExpo, Microservices Expo, Microsoft Cloud, Cloud Security, @BigDataExpo, @ThingsExpo

@CloudExpo: Article

What Cloud Startups Need to Know About Hunting Elephants

Large companies have several sets of requirements for solution providers that differ from smaller companies

"Cloud computing" is more than just a buzzword - it has transformed the tech industry. Having been in the business of building enterprise infrastructure for over 15 years, I've had the opportunity to witness how cloud has altered the landscape, including most recently at my company, Nexgate. It has not only ushered in a radical wave of innovation, but has also created new business models. The easily accessible and inexpensive nature of its on-demand structure has both paved the way for the rapid launch of new technologies and enabled the growth of businesses.

Yet, as with any technology, it also has its limits and risks, especially for cloud startups. If not configured well, cloud doesn't necessarily fit hand-in-hand with the needs of large enterprises. While the benefits of gaining a big customer are certainly obvious, the demands of doing so are not talked about nearly as frequently, despite that both are important. Hunting elephants is a dangerous game if you're a mouse.

Large companies have several sets of requirements for solution providers that differ from smaller companies, which aren't as concerned about security and scalability. Whereas the size of smaller companies doesn't require a focus on mitigating the risk of a high profile security breach or managing complex systems on a mass scale, for larger companies, these concerns are very real. Hence, it's not enough to just have a great product to engage on an enterprise level - large companies have dedicated security teams and requirements that you as a vendor need to work with to close the deal.

Having a disaster recovery plan in place is one of the first steps to becoming enterprise ready. Any sizeable organization is going to want assurance that in the event of a crisis, any lapse in the service you provide is going to be as brief and as painless as possible. And, furthermore, that enterprise is going to want proof to back up that assurance. That proof is called a disaster recovery plan. A disaster recovery plan specifies how your company intends to mitigate the risk of an incident resulting in downtime, as well as the processes in place for remediating and recovering from one. Given organizations' increasing dependency on information technology to run their operations, the more critical your product is to the day-to-day functioning of an enterprise, the more you must demonstrate this competency.

Creating and maintaining a disaster recovery plan is no simple task. Each employee should be trained in his or her role and responsibility in the event of a crisis or outage, and the plan should be documented and tested to ensure continuity of procedures and availability of essential resources in the event of a disaster. Your plan should specify easily executable and repeatable procedures for recovering and repairing any damaged IT resources and restoring them to operation as rapidly as possible. Be sure to include a summary of the critical assets and services, their recovery objectives, and recovery priorities, in addition to the contact information for disaster support agencies and a secondary data center service provider or other temporary means of providing service.

Security policy and practices are another prerequisite for navigating a large corporate environment. Without demonstrating the security of your product, you've effectively lost your seat at the table with enterprise companies. In today's tech-saturated world, an information security breach, hack, or hijack can cost thousands of dollars - not to mention inestimable damage to brands and consumer trust. This means an even greater burden of proof lies on vendors (and their cloud providers) as far as security is concerned to prevent such an event from happening. For example, if you're storing data on behalf of customers, are they encrypted in your database? Do you have strong access policies? Are your employees trained and certified when it comes to securing both corporate and personal accounts? If you're a web-based app, do you use a web app firewall (WAP)? Do you have IP and firewall restrictions in place from a cloud security service like Dome9? And what level of security does your cloud provider (e.g., Amazon Web Services) provide? The answers to these questions can help you structure your security policy and practices in alignment with enterprise needs.

To augment these policies and practices, you should also implement security review and testing. Policy and procedures are critical, but without confirmation and review of their execution, they only live in theory. For this reason, implementing internal and external reviews to ensure that your company, your employees, and your partners are all following your policy is critical. Ultimately, you should be able to show that you've created a process that's being applied day-to-day, which is sufficient enough to hold off socially engineered attacks and risks from phishing and malware, among other threats to your security. Allowing for third-party penetration testing is a great strategy to demonstrate your security capacity in this way. The more you can verify the process and results of that testing, the more you can prove to an enterprise that your product is effective and safe for use on a large scale.

Working with enterprise certainly has massive upsides, but with those benefits inherently comes a higher level of skepticism, scrutiny, and caution. Expect to have to prove that you can support sophisticated systems on a large scale, not only in terms of operation but also when it comes to appropriate processes, documentation, and security. The more you can anticipate enterprise needs and have the necessary procedures in place right out of the gate, the greater the level of confidence larger organizations will have in your company, and the better you can serve your customers.

For additional information about making your organization enterprise ready, check out these resources:

  1. Disaster Recovery Journal Sample Plans
  2. Cloud Security Alliance (CSA) Security Guidance
  3. AWS Security Center

More Stories By Rich Sutton

Rich Sutton is co-founder and CTO at Nexgate, a cloud-based social media compliance and security solution. Along with holding multiple patents, he has more than 15 years of experience in enterprise software and application development experience. Prior to working at Nexgate, Rich led a 50+ person engineering team building Websense’s web security product portfolio and also held senior management and technical positions at Symantec, 8e6 Technologies (now Trustwave), and eFunds (now Fidelity) building everything from SaaS applications to high-throughput network appliances, client security software, and mobile applications.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that TMC has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo and Big Data at Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Global buyers rely on TMC’s content-driven marketplaces to make purchase decisions and navigate markets. Learn how we can help you reach your marketing goals.
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
SYS-CON Events announced today that TechTarget has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets.
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organi...
In this presentation, Striim CTO and founder Steve Wilkes will discuss practical strategies for counteracting fraud and cyberattacks by leveraging real-time streaming analytics. In his session at @ThingsExpo, Steve Wilkes, Founder and Chief Technology Officer at Striim, will provide a detailed look into leveraging streaming data management to correlate events in real time, and identify potential breaches across IoT and non-IoT systems throughout the enterprise. Strategies for processing massive ...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists looked at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deliver...