|By Xenia von Wedel||
|February 25, 2014 03:59 PM EST||
Thanks for taking the time to answer my questions. Please tell us, what is SecureAuth Corporation all about and what do you do?
Craig Lund: SecureAuth provides 2-Factor Access Control to all industries, extending to mobile, cloud, web, and network resources. We have developed a range of products that enable two-factor authentication, single sign-on, and identity management services on-premises or hosted on the cloud. Our main product, SecureAuth IdP, can deploy into virtually any environment, facilitates flexible authentication via our 20+ authentication mechanisms, asserts identities to all applications through SSO, and provides help desk and user management services, including logging and auditing, 1-Touch Revocation, and self-service password reset.
SecureAuth set out to fix common authentication problems, and by designing our solution scalable and with the future in mind, we have been able to adapt to all movements away from VPNs and hard tokens, and into cloud and mobile business without requiring major adjustments.
Our solution enables any organization to become its own Identity Provider (IdP), maintaining internal control of identities and access, while enabling uncomplicated access for employees, partners, contractors, and customers.
What are you launching at RSA?
Lund: At RSA 2014, SecureAuth will be unveiling its 100% cloud-based authentication solution, 2-Factor as a Service (2FaaS). Hosted in the infinitely scalable Google Apps Engine, any organization can deploy two-factor authentication for all of its users, especially customers. 2FaaS accepts any identity and authenticates via SMS, Telephony, and E-mail One-time Passwords (OTPs), and our patent-pending, low-friction Device Fingerprinting to ensure secure access to web and mobile applications.
With 2FaaS, organizations can abandon their on-premises hardware and servers, embrace BYOD, and implement confident security into their corporate resources without ever storing user information or passwords on the cloud.
The biggest challenge for us in telling the 2FaaS story is assuring customers that their data remains secure even with a cloud-hosted solution. In a post-PRISM world, organizations are rightfully cautious about utilizing cloud resources to access confidential data. We are no longer tied to desktops and web servers that rest securely in our protected networks; we employ mobile devices and communicate and work within applications that are open to the world.
However, 2FaaS is unique in its architecture. It deploys within individual applications without requiring any identity provisioning. It simply conducts the authentication without any passwords or personal profile information required. Because this seems impossible, conveying this message to others has been difficult; but we are steadily acquiring believers.
Who is your target audience and how do you intend to reach them? What is the biggest challenge you face right now in telling your story and winning over new clients?
Lund: SecureAuth's target audience for 2FaaS is organizations that require customers to access their resources. Because this solution requires no identity provisioning, hardware, or thick clients, and can be utilized by any user on any device, the lightweight authentication is ideal for users outside of internal networks.
The biggest challenge for us in telling the 2FaaS story is assuring customers that their data remains secure even with a cloud-hosted solution. 2FaaS is unique in its architecture as it deploys within individual applications without requiring any identity provisioning. It simply conducts the authentication without any passwords or personal profile information required. Because this seems impossible, conveying this message to others has been difficult; but we are steadily acquiring believers.
I'd be curious to hear any general thoughts you have on market trends...
Lund: The trend is now moving away from traditional networks and enforcement points and toward applications and browsers. There are ways to safely and easily access any application from any glass, so why go through a traditional VPN? Google has proven this model to work quite well. It's the future.
What is the viral aspect of your product?
Lund: 2FaaS is a drop-in solution for applications with a simple web redirect to our service. We don't duplicate the users' PII in the cloud like other solutions. Our phone is ringing off the hook from ISPs and enterprises looking to protect their users' PII. We are a true B2C BYOD solution because we don't need to control the end point; we are all server side code.
What's the business model? How will you make money?
Lund: We sell a per user/per year subscription through a direct sales channel and also through traditional security resellers, like Fishnet and Accuvant. We also sell through an OEM and white label model where SecureAuth is invisible to the user of a branded product or service.
Who are your competitors?
Lund: It is cliché to say we have no competitors but there really is no other integrated solution that combines two-factor authentication, identity federation, Identity management, and mobile security all in a single platform that deploys out-of-the-box. We do have competitors in targeted point solutions like RSA, Okta, and Ping Identity.
How do you differentiate from your competitors?
Lund: Our competitors specialize in one area; SecureAuth specializes in four. We have the most flexible strong authentication, the most extensive federation, have expanded further into mobile security than anyone else, and include IdM tools, including cost-saving and effective user self-services. And we achieve all of that in a single product, whereas our competitors would require third-party tools and extensive professional services to attempt tie together several products to achieve the same functionality as SecureAuth.
How does your technology differentiate from the competition and can you elaborate on the different technology deployed?
Lund: SecureAuth has been awarded numerous patents and has several more pending. Our technologies on X.509 delivery, authentication, and revocation; secure mobile access; and two-factor-to-SSO architecture have launched our products to the top of the market, while our technologies on user-device registration have resulted in major customer wins.
Device Fingerprinting is a unique technology that comes with SecureAuth IdP and SecureAuth 2FaaS. The system pulls unique characteristics from mobile or desktop devices, and maps them to users in the enterprise directory. This enables low-friction subsequent authentication as the SecureAuth solution recognizes the device and authenticates via the fingerprint rather than requiring an OTP or token. This enables high security with no user friction - a true BYOD solution.
What business or technology could yours disrupt?
Lund: SecureAuth's technology has the potential to eliminate traditional authentication and point-solutions by deploying a company portal protected by SecureAuth wherein the enterprise does not need a traditional VPN to provide secure access to any application for employees, partners, contractors, and customers. By designing an adaptable and modern solution that facilitates convenient authentication and identity federation for all resources with a single license, products that cover only one aspect of enterprise security or require high-friction workflows (hard tokens, thick clients, etc.) do not make sense anymore.
Who founded the company, when? What can you tell me about the story of the company's founding?
Lund: I founded SecureAuth with my technical co-founder, Garret Grajek, whom I met back in the early days of IAM at Netegrity. We worked together again at IBM where I ran the security sales teams for the Americas, and through numerous customer interactions it became clear to us that a browser-based authentication solution that integrated with identity and federation tools was the future. Seemed logical to us that if you were going to federate an identity, shouldn't you be really sure who they are first? And yet there wasn't a solution that combined authentication and federation/assertions, thus SecureAuth was born.
What is your distribution model? Where to buy your product?
Lund: SecureAuth sells directly and through the channel. The product can be purchased directly via contact with the SecureAuth Sales team or through any one of SecureAuth's certified resellers.
What's next on your product roadmap?
Lund: It's all about mobile - any device to any application. We also continue to add new authentication methods to our workflow funnel as new threats emerge.
Are you targeting a first VC round? If yes when and what will you use the funds for?
Lund: We have raised 21 million to date. Our two largest investors are Toba Capital led by Vinnie Smith, and Allen Miner of Sunbridge.
How much money is being sought?
Lund: We are projecting cash flow positive in 2014 while maintaining our streak of 100% growth. So for us it's not a question of raising money for ongoing operations, but rather, do we want to do a very large raise with a top tier VC to push for more than 100% growth? Those discussions are ongoing.
What else would you like to add?
Lund: It's a great time to be in the IT security business. The market is very receptive to effective, innovative, cost-effective solutions. I love going to work every day.
Partnerships, collaborations or affiliations:
Lund: FishNet Security, Unisys, Accuvant
Federal or state grants, contracts or awards received:
Lund: SecureAuth was awarded the Stevie Award for "Fastest-Growing Company" in 2012 by The American Business Awards, won the People's Choice Stevie Award for Favorite Security Solution, was selected as "Favorite BYOD Security Solution" by UP-START, ranked highest in Customer Satisfaction in the Forrester Wave Report, was deemed "positive" in the Gartner WAM Report, and was recognized as a "visionary" provider in the latest Gartner Authentication Magic Quadrant.#
All product and company names herein may be trademarks of their registered owners.
Cloud Expo, Inc. has announced today that Andi Mann returns to 'DevOps at Cloud Expo 2016' as Conference Chair The @DevOpsSummit at Cloud Expo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited t...
Jul. 1, 2016 12:00 AM EDT Reads: 523
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
Jun. 30, 2016 07:30 PM EDT Reads: 689
"We work in the area of Big Data analytics and Big Data analytics is a very crowded space - you have Hadoop, ETL, warehousing, visualization and there's a lot of effort trying to get these tools to talk to each other," explained Mukund Deshpande, head of the Analytics practice at Accelerite, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jun. 30, 2016 07:00 PM EDT Reads: 616
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profession...
Jun. 30, 2016 04:00 PM EDT Reads: 451
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
Jun. 30, 2016 04:00 PM EDT Reads: 1,013
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Jun. 30, 2016 03:00 PM EDT Reads: 1,275
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Jun. 30, 2016 02:45 PM EDT Reads: 335
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...
Jun. 30, 2016 02:00 PM EDT Reads: 692
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
Jun. 30, 2016 01:30 PM EDT Reads: 1,359
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Jun. 30, 2016 01:00 PM EDT Reads: 1,520
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jun. 30, 2016 11:45 AM EDT Reads: 618
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
Jun. 30, 2016 11:30 AM EDT Reads: 648
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
Jun. 30, 2016 11:15 AM EDT Reads: 738
The idea of comparing data in motion (at the sensor level) to data at rest (in a Big Data server warehouse) with predictive analytics in the cloud is very appealing to the industrial IoT sector. The problem Big Data vendors have, however, is access to that data in motion at the sensor location. In his session at @ThingsExpo, Scott Allen, CMO of FreeWave, discussed how as IoT is increasingly adopted by industrial markets, there is going to be an increased demand for sensor data from the outermos...
Jun. 30, 2016 11:00 AM EDT Reads: 475
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
Jun. 30, 2016 11:00 AM EDT Reads: 496
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Jun. 30, 2016 11:00 AM EDT Reads: 1,116
Presidio has received the 2015 EMC Partner Services Quality Award from EMC Corporation for achieving outstanding service excellence and customer satisfaction as measured by the EMC Partner Services Quality (PSQ) program. Presidio was also honored as the 2015 EMC Americas Marketing Excellence Partner of the Year and 2015 Mid-Market East Partner of the Year. The EMC PSQ program is a project-specific survey program designed for partners with Service Partner designations to solicit customer feedbac...
Jun. 30, 2016 10:45 AM EDT Reads: 701
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
Jun. 30, 2016 10:30 AM EDT Reads: 590
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
Jun. 30, 2016 10:15 AM EDT Reads: 995
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Jun. 30, 2016 10:00 AM EDT Reads: 576