SUNNYVALE, Calif., Oct. 20, 2014 /PRNewswire/ -- Spansion Inc. (NYSE: CODE), a global leader in embedded systems, today added 96 new products to the Spansion® FM4 Family of flexible microcontrollers (MCUs). Based on the ARM® Cortex®-M4F core, the new MCUs boast a 200 MHz operating frequency and support a diverse set of on-chip peripherals for enhanced human machine interfaces (HMIs) and machine-to-machine (M2M) communications. The rich set of periphera...
|By Xenia von Wedel||
|February 25, 2014 03:59 PM EST||
Thanks for taking the time to answer my questions. Please tell us, what is SecureAuth Corporation all about and what do you do?
Craig Lund: SecureAuth provides 2-Factor Access Control to all industries, extending to mobile, cloud, web, and network resources. We have developed a range of products that enable two-factor authentication, single sign-on, and identity management services on-premises or hosted on the cloud. Our main product, SecureAuth IdP, can deploy into virtually any environment, facilitates flexible authentication via our 20+ authentication mechanisms, asserts identities to all applications through SSO, and provides help desk and user management services, including logging and auditing, 1-Touch Revocation, and self-service password reset.
SecureAuth set out to fix common authentication problems, and by designing our solution scalable and with the future in mind, we have been able to adapt to all movements away from VPNs and hard tokens, and into cloud and mobile business without requiring major adjustments.
Our solution enables any organization to become its own Identity Provider (IdP), maintaining internal control of identities and access, while enabling uncomplicated access for employees, partners, contractors, and customers.
What are you launching at RSA?
Lund: At RSA 2014, SecureAuth will be unveiling its 100% cloud-based authentication solution, 2-Factor as a Service (2FaaS). Hosted in the infinitely scalable Google Apps Engine, any organization can deploy two-factor authentication for all of its users, especially customers. 2FaaS accepts any identity and authenticates via SMS, Telephony, and E-mail One-time Passwords (OTPs), and our patent-pending, low-friction Device Fingerprinting to ensure secure access to web and mobile applications.
With 2FaaS, organizations can abandon their on-premises hardware and servers, embrace BYOD, and implement confident security into their corporate resources without ever storing user information or passwords on the cloud.
The biggest challenge for us in telling the 2FaaS story is assuring customers that their data remains secure even with a cloud-hosted solution. In a post-PRISM world, organizations are rightfully cautious about utilizing cloud resources to access confidential data. We are no longer tied to desktops and web servers that rest securely in our protected networks; we employ mobile devices and communicate and work within applications that are open to the world.
However, 2FaaS is unique in its architecture. It deploys within individual applications without requiring any identity provisioning. It simply conducts the authentication without any passwords or personal profile information required. Because this seems impossible, conveying this message to others has been difficult; but we are steadily acquiring believers.
Who is your target audience and how do you intend to reach them? What is the biggest challenge you face right now in telling your story and winning over new clients?
Lund: SecureAuth's target audience for 2FaaS is organizations that require customers to access their resources. Because this solution requires no identity provisioning, hardware, or thick clients, and can be utilized by any user on any device, the lightweight authentication is ideal for users outside of internal networks.
The biggest challenge for us in telling the 2FaaS story is assuring customers that their data remains secure even with a cloud-hosted solution. 2FaaS is unique in its architecture as it deploys within individual applications without requiring any identity provisioning. It simply conducts the authentication without any passwords or personal profile information required. Because this seems impossible, conveying this message to others has been difficult; but we are steadily acquiring believers.
I'd be curious to hear any general thoughts you have on market trends...
Lund: The trend is now moving away from traditional networks and enforcement points and toward applications and browsers. There are ways to safely and easily access any application from any glass, so why go through a traditional VPN? Google has proven this model to work quite well. It's the future.
What is the viral aspect of your product?
Lund: 2FaaS is a drop-in solution for applications with a simple web redirect to our service. We don't duplicate the users' PII in the cloud like other solutions. Our phone is ringing off the hook from ISPs and enterprises looking to protect their users' PII. We are a true B2C BYOD solution because we don't need to control the end point; we are all server side code.
What's the business model? How will you make money?
Lund: We sell a per user/per year subscription through a direct sales channel and also through traditional security resellers, like Fishnet and Accuvant. We also sell through an OEM and white label model where SecureAuth is invisible to the user of a branded product or service.
Who are your competitors?
Lund: It is cliché to say we have no competitors but there really is no other integrated solution that combines two-factor authentication, identity federation, Identity management, and mobile security all in a single platform that deploys out-of-the-box. We do have competitors in targeted point solutions like RSA, Okta, and Ping Identity.
How do you differentiate from your competitors?
Lund: Our competitors specialize in one area; SecureAuth specializes in four. We have the most flexible strong authentication, the most extensive federation, have expanded further into mobile security than anyone else, and include IdM tools, including cost-saving and effective user self-services. And we achieve all of that in a single product, whereas our competitors would require third-party tools and extensive professional services to attempt tie together several products to achieve the same functionality as SecureAuth.
How does your technology differentiate from the competition and can you elaborate on the different technology deployed?
Lund: SecureAuth has been awarded numerous patents and has several more pending. Our technologies on X.509 delivery, authentication, and revocation; secure mobile access; and two-factor-to-SSO architecture have launched our products to the top of the market, while our technologies on user-device registration have resulted in major customer wins.
Device Fingerprinting is a unique technology that comes with SecureAuth IdP and SecureAuth 2FaaS. The system pulls unique characteristics from mobile or desktop devices, and maps them to users in the enterprise directory. This enables low-friction subsequent authentication as the SecureAuth solution recognizes the device and authenticates via the fingerprint rather than requiring an OTP or token. This enables high security with no user friction - a true BYOD solution.
What business or technology could yours disrupt?
Lund: SecureAuth's technology has the potential to eliminate traditional authentication and point-solutions by deploying a company portal protected by SecureAuth wherein the enterprise does not need a traditional VPN to provide secure access to any application for employees, partners, contractors, and customers. By designing an adaptable and modern solution that facilitates convenient authentication and identity federation for all resources with a single license, products that cover only one aspect of enterprise security or require high-friction workflows (hard tokens, thick clients, etc.) do not make sense anymore.
Who founded the company, when? What can you tell me about the story of the company's founding?
Lund: I founded SecureAuth with my technical co-founder, Garret Grajek, whom I met back in the early days of IAM at Netegrity. We worked together again at IBM where I ran the security sales teams for the Americas, and through numerous customer interactions it became clear to us that a browser-based authentication solution that integrated with identity and federation tools was the future. Seemed logical to us that if you were going to federate an identity, shouldn't you be really sure who they are first? And yet there wasn't a solution that combined authentication and federation/assertions, thus SecureAuth was born.
What is your distribution model? Where to buy your product?
Lund: SecureAuth sells directly and through the channel. The product can be purchased directly via contact with the SecureAuth Sales team or through any one of SecureAuth's certified resellers.
What's next on your product roadmap?
Lund: It's all about mobile - any device to any application. We also continue to add new authentication methods to our workflow funnel as new threats emerge.
Are you targeting a first VC round? If yes when and what will you use the funds for?
Lund: We have raised 21 million to date. Our two largest investors are Toba Capital led by Vinnie Smith, and Allen Miner of Sunbridge.
How much money is being sought?
Lund: We are projecting cash flow positive in 2014 while maintaining our streak of 100% growth. So for us it's not a question of raising money for ongoing operations, but rather, do we want to do a very large raise with a top tier VC to push for more than 100% growth? Those discussions are ongoing.
What else would you like to add?
Lund: It's a great time to be in the IT security business. The market is very receptive to effective, innovative, cost-effective solutions. I love going to work every day.
Partnerships, collaborations or affiliations:
Lund: FishNet Security, Unisys, Accuvant
Federal or state grants, contracts or awards received:
Lund: SecureAuth was awarded the Stevie Award for "Fastest-Growing Company" in 2012 by The American Business Awards, won the People's Choice Stevie Award for Favorite Security Solution, was selected as "Favorite BYOD Security Solution" by UP-START, ranked highest in Customer Satisfaction in the Forrester Wave Report, was deemed "positive" in the Gartner WAM Report, and was recognized as a "visionary" provider in the latest Gartner Authentication Magic Quadrant.#
All product and company names herein may be trademarks of their registered owners.
Oct. 21, 2014 06:30 AM EDT Reads: 998
The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
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SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.
Oct. 20, 2014 11:45 PM EDT Reads: 1,090
Predicted by Gartner to add $1.9 trillion to the global economy by 2020, the Internet of Everything (IoE) is based on the idea that devices, systems and services will connect in simple, transparent ways, enabling seamless interactions among devices across brands and sectors. As this vision unfolds, it is clear that no single company can accomplish the level of interoperability required to support the horizontal aspects of the IoE. The AllSeen Alliance, announced in December 2013, was formed with the goal to advance IoE adoption and innovation in the connected home, healthcare, education, aut...
Oct. 20, 2014 11:15 PM EDT Reads: 1,564
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
Oct. 20, 2014 09:45 PM EDT Reads: 1,103
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic strategies that utility/cloud computing provides. Whether public, private, or in a hybrid form, clo...
Oct. 20, 2014 07:00 PM EDT Reads: 1,864
Software AG helps organizations transform into Digital Enterprises, so they can differentiate from competitors and better engage customers, partners and employees. Using the Software AG Suite, companies can close the gap between business and IT to create digital systems of differentiation that drive front-line agility. We offer four on-ramps to the Digital Enterprise: alignment through collaborative process analysis; transformation through portfolio management; agility through process automation and integration; and visibility through intelligent business operations and big data.
Oct. 20, 2014 03:45 PM EDT Reads: 1,589
Be Among the First 100 to Attend & Receive a Smart Beacon. The Physical Web is an open web project within the Chrome team at Google. Scott Jenson leads a team that is working to leverage the scalability and openness of the web to talk to smart devices. The Physical Web uses bluetooth low energy beacons to broadcast an URL wirelessly using an open protocol. Nearby devices can find all URLs in the room, rank them and let the user pick one from a list. Each device is, in effect, a gateway to a web page. This unlocks entirely new use cases so devices can offer tiny bits of information or simple i...
Oct. 20, 2014 02:00 PM EDT Reads: 1,736
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Oct. 20, 2014 02:00 PM EDT Reads: 1,583
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
Oct. 20, 2014 12:00 PM EDT Reads: 1,813
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, will address the big issues involving these technologies and, more important, the results they will achieve. How important are public, private, and hybrid cloud to the enterprise? How does one define Big Data? And how is the IoT tying all this together?
Oct. 20, 2014 12:00 PM EDT Reads: 1,583
TechCrunch reported that "Berlin-based relayr, maker of the WunderBar, an Internet of Things (IoT) hardware dev kit which resembles a chunky chocolate bar, has closed a $2.3 million seed round, from unnamed U.S. and Switzerland-based investors. The startup had previously raised a €250,000 friend and family round, and had been on track to close a €500,000 seed earlier this year — but received a higher funding offer from a different set of investors, which is the $2.3M round it’s reporting."
Oct. 20, 2014 09:00 AM EDT Reads: 1,517
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
Oct. 19, 2014 10:00 PM EDT Reads: 1,477
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. Over the summer Gartner released its much anticipated annual Hype Cycle report and the big news is that Internet of Things has now replaced Big Data as the most hyped technology. Indeed, we're hearing more and more about this fascinating new technological paradigm. Every other IT news item seems to be about IoT and its implications on the future of digital busines...
Oct. 19, 2014 09:00 PM EDT Reads: 1,736
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Oct. 19, 2014 07:30 PM EDT Reads: 1,399
The Internet of Things needs an entirely new security model, or does it? Can we save some old and tested controls for the latest emerging and different technology environments? In his session at Internet of @ThingsExpo, Davi Ottenheimer, EMC Senior Director of Trust, will review hands-on lessons with IoT devices and reveal privacy options and a new risk balance you might not expect.
Oct. 19, 2014 11:00 AM EDT Reads: 1,876
IoT is still a vague buzzword for many people. In his session at Internet of @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, will discuss the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. The presentation will also discuss how IoT is perceived by investors and how venture capitalist access this space. Other topics to discuss are barriers to success, what is new, what is old, and what the future may hold.
Oct. 19, 2014 11:00 AM EDT Reads: 1,668
Swiss innovators dizmo Inc. launches its ground-breaking software, which turns any digital surface into an immersive platform. The dizmo platform seamlessly connects digital and physical objects in the home and at the workplace. Dizmo breaks down traditional boundaries between device, operating systems, apps and software, transforming the way users work, play and live. It supports orchestration and collaboration in an unparalleled way enabling any data to instantaneously be accessed on any surface, anywhere and made interactive. Dizmo brings fantasies as seen in Sci-fi movies such as Iro...
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Oct. 18, 2014 05:00 PM EDT Reads: 1,899
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Oct. 18, 2014 03:30 PM EDT Reads: 1,641