Welcome!

Security Authors: Pat Romanski, Carmen Gonzalez, Kevin Jackson, Rick Delgado, John Grady

Related Topics: Security, Java, SOA & WOA, Cloud Expo, GovIT

Security: Blog Post

Peerlyst to Disrupt the Traditional Industry Research Model

RSA interview with Limor Elbaz, the founder and CEO of Peerlyst.com

Thanks for taking the time to answer my questions. Please tell us, what is Peerlyst all about and what do you do?

Limor Elbaz: I'm Limor Elbaz the founder and CEO of Peerlyst.com. We've launched a product-centric social network for Enterprise IT professionals and we want to bring the power of social networks to IT decision making.

Because of their experience with consumer applications, Enterprise IT decision-makers are demanding a social buying experience that includes unbiased product reviews by trusted peer users, insights based on firsthand product experience, and new ways to connect to peers in their industry who have already implemented products in their business.

What are you launching at RSA?

Elbaz: We are launching our website Peerlyst.com for Information Security Professionals. Peerlyst is the world's first social site that fosters community around IT products. The website gives enterprise technology decision makers comprehensive product information from a range of sources, including the one they value most: their peers' firsthand experience with IT solutions.

Peerlyst provides a unique, trusted social buying experience for enterprise technology products and services, using the same capabilities that people are familiar with from their personal social networks. Peerlyst combines LinkedIn-like product pages (PeerPagesTM) with user-generated product ratings (PeerRatingsTM) of the key product features that are most important to IT decision makers.

Peerlyst's social features, such as the ability to follow products, will give users an ongoing feed of pertinent information over a product's life span. That includes reviews and comments from other Peerlyst users; technical content from vendors; and product-related articles, discussions, files, and videos from the Web.

Who is your target audience and how do you intend to reach them? What is the biggest challenge you face right now in telling your story and winning over new clients?

Elbaz: Our target audience are IT decision-makers (CISOs, Directors of Information Security, Application and Network Security Managers) who need to an effective way to learn from their peers what works and doesn't with the products they are considering.  What IT pros want is a reality check based on the crowdsourced experience of many other users.

Our biggest challenge is getting new Information Security folks to try out our site. We are building our social media capabilities and as of today we have over 700 Information Security pros who follow us on Twitter.

I'd be curious to hear any general thoughts you have on market trends...

Elbaz: It's hard to keep up with all of the changes, but mobile solutions, BYOD and next generation firewalls are interesting.  The idea of Peerlyst is to help our users share information so that they can help each other to keep abreast of what's new and what works best.

What is the viral aspect of your product?

Elbaz: Peerlyst is completely viral.  Once you join you can invite your peers to join too.  We've also built familiar social networking capabilities into our product pages.  Our users can easily socialize their review of a product or comments that they make.  They can also upload documents and videos to share with the community.

What's the business model? How will you make money?

Elbaz: Peerlyst is free for Information Security professionals to join and use.  We make money by providing InfoSec tech vendors an analytics feed based on product information we have found on the web.  We respect our users' privacy and do not provide vendors with our users information unless a user decides to click the contact vendor button on a product page.

Who are your competitors?

Elbaz: Our biggest competitor is for IT users to continue to rely on services like Gartner that don't use or benchmark the products and really can't capture the firsthand experience users have with a product.  Also Gartner and their peers do not cover smaller vendors who may be best of breed, but do not have significant revenues.

How do you differentiate from your competitors?

Elbaz: We have developed state-of-the-art information extraction algorithms that scour the Web for product information and generate organized product pages called PeerPagesTM.  No one else we know of does this.

How does your technology differentiate from the competition and can you elaborate on the different technology deployed?

Elbaz: We have developed state-of-the-art information extraction algorithms that scour the Web for product information and generate organized product pages called PeerPagesTM.  No one else we know of does this.

What business or technology could yours disrupt?

Elbaz: We disrupt traditional analyst firms that sell syndicated services to IT departments.

Who founded the company, when? What can you tell me about the story of the company's founding?

Elbaz: We're a team of IT and product professionals, developers, and designers. Like most people today, we use social sites to find great restaurants and see how people rate consumer products. But there was a big gap in our work lives. The process of evaluating, selecting, and keeping track of the tech products that drive our businesses was stuck in the 20th century.

Why were we spending hours searching for information on the Internet, poring over dozens of vendor white papers and analyst reviews? Did we really need to build spreadsheet after spreadsheet to compare products? And why wasn't there someplace we could go to see our peers' reviews of technology solutions, or to reach out to them and ask questions?

We created the idea for Peerlyst in 2011 and are launching now.

What is your distribution model? Where to buy your product?

Elbaz: We are truly web-based.  Our web site delivers our product.

What's next on your product roadmap?

Elbaz: Adding more social capabilities for our users, such as the ability to collaborate on a specific Information Security topic.

Are you targeting a first VC round? If yes when and what will you use the funds for?

How much money is being sought?

Elbaz: We are in discussion with top tier VCs now for our A round.

Peerlyst is a social media platform designed to give enterprise technology decision makers the unbiased information they need to buy, and make the best use of, IT solutions. The network enables a new social buying experience based on peer-to-peer interaction regarding technology products, services, and integration. Peerlyst is designed to guarantee that users get honest information about enterprise technology from actual users and experts. The company has offices in Silicon Valley.

Information on Peerlyst can be found at www.peerlyst.com or by following the company on Twitter @Peerlyst.

Thank you for your time!

More Stories By Xenia von Wedel

Xenia von Wedel, Tech blogger and SVP of Transform PR/San Francisco- Mountain View. She mainly writes about B2B solutions, social media and open source software. Transform Public Relations is a full-service PR agency, serving clients in a variety of industries worldwide. The agency is focused on thought leadership content creation and syndication, media outreach and strategy. Buy her a coffee if you like her article: http://xeniar.tip.me

@ThingsExpo Stories
Connected devices are changing the way we go about our everyday life, from wearables to driverless cars, to smart grids and entire industries revolutionizing business opportunities through smart objects, capable of two-way communication. But what happens when objects are given an IP-address, and we rely on that connection, sometimes with our lives? How do we secure those vast data infrastructures and safe-keep the privacy of sensitive information? This session will outline how each and every connected device can uphold a core root of trust via a unique cryptographic signature – a “bir...
From a software development perspective IoT is about programming "things," about connecting them with each other or integrating them with existing applications. In his session at @ThingsExpo, Yakov Fain, co-founder of Farata Systems and SuranceBay, will show you how small IoT-enabled devices from multiple manufacturers can be integrated into the workflow of an enterprise application. This is a practical demo of building a framework and components in HTML/Java/Mobile technologies to serve as a platform that can integrate new devices as they become available on the market.
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customizable platform to easily integrate into existing software solutions, embed business logic and build s...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic • Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it’s a mix of architectural style...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at Internet of @ThingsExpo, Robin Raymond, Chief Architect at Hookflash Inc., will walk through the shifting landscape of traditional telephone a...
BSQUARE is a global leader of embedded software solutions. We enable smart connected systems at the device level and beyond that millions use every day and provide actionable data solutions for the growing Internet of Things (IoT) market. We empower our world-class customers with our products, services and solutions to achieve innovation and success. For more information, visit www.bsquare.com.
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accelerate their digital channels with APIs, drive partner adoption, monetize their assets, and achieve a...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
Internet of @ThingsExpo Silicon Valley announced on Thursday its first 12 all-star speakers and sessions for its upcoming event, which will take place November 4-6, 2014, at the Santa Clara Convention Center in California. @ThingsExpo, the first and largest IoT event in the world, debuted at the Javits Center in New York City in June 10-12, 2014 with over 6,000 delegates attending the conference. Among the first 12 announced world class speakers, IBM will present two highly popular IoT sessions, which will take place November 4-6, 2014 at the Santa Clara Convention Center in Santa Clara, Calif...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at Internet of @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, will discuss how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.

SUNNYVALE, Calif., Oct. 20, 2014 /PRNewswire/ -- Spansion Inc. (NYSE: CODE), a global leader in embedded systems, today added 96 new products to the Spansion® FM4 Family of flexible microcontrollers (MCUs). Based on the ARM® Cortex®-M4F core, the new MCUs boast a 200 MHz operating frequency and support a diverse set of on-chip peripherals for enhanced human machine interfaces (HMIs) and machine-to-machine (M2M) communications. The rich set of periphera...

SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue business and deliver exceptional experiences to their customers.
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.
Predicted by Gartner to add $1.9 trillion to the global economy by 2020, the Internet of Everything (IoE) is based on the idea that devices, systems and services will connect in simple, transparent ways, enabling seamless interactions among devices across brands and sectors. As this vision unfolds, it is clear that no single company can accomplish the level of interoperability required to support the horizontal aspects of the IoE. The AllSeen Alliance, announced in December 2013, was formed with the goal to advance IoE adoption and innovation in the connected home, healthcare, education, aut...
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic strategies that utility/cloud computing provides. Whether public, private, or in a hybrid form, clo...