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Is Pay-As-You-Go Traditional Storage the Next Trend?

What makes cloud-integrated storage better?

Looking back to one of my predictions for 2014, I had posited that traditional storage solutions labeled cloud will no longer fly this year, and some of the big-iron vendors will be forced to offer their wares as pay-as-you-go services. Perhaps this was stating an obvious eventuality as the market moves to a more cost-effective consumption model  – but lo and behold, only two months into the year, it is already happening.

parking meter

You may have seen that a large vendor introduced a pay-as-you-go model for their on-premise storage. While geared toward managed service providers seeking to provide cloud storage to their customers, this new payment model is the first volley in what will likely be a pay-as-you-go tidal wave for hardware. Such models are certainly laudable efforts, bestowing customers the benefit of not having to purchase multiple years’ worth of capacity from day one at the current pricing.

The question is: As this new pricing trend becomes more prevalent, should customers looking to expand on-premise storage capacity over time take advantage? No doubt there is a cost advantage, particularly if the vendor also shares any reduction in storage capacity costs over time. However, a new pricing model alone does not offer an alternative to cloud storage solutions. In fact, most organizations would do better to instead look into deploying cloud-integrated storage.

What makes cloud-integrated storage better? Pricing aside, there are a number of huge administrative advantages, including:

  • never having to worry about maintaining and repairing hardware and software
  • built-in multi-site redundancy, with no need to backup
  • eliminating the life cycle of still having to replace storage every 3-5 years
  • eliminating power, cooling and floor space of a growing local footprint

At the end of the day, it is good news that big vendors are starting to catch on to better pricing and consumption models for data storage. But don’t be fooled by pricing models attempting to ape cloud storage. A wiser choice might be to start using cloud-integrated storage, with that added advantage of less time spent managing your data and more time monetizing it.

The post Is pay-as-you-go traditional storage the next trend? appeared first on TwinStrata.

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More Stories By Nicos Vekiarides

Nicos Vekiarides is the Chief Executive Officer & Co-Founder of TwinStrata. He has spent over 20 years in enterprise data storage, both as a business manager and as an entrepreneur and founder in startup companies.

Prior to TwinStrata, he served as VP of Product Strategy and Technology at Incipient, Inc., where he helped deliver the industry's first storage virtualization solution embedded in a switch. Prior to Incipient, he was General Manager of the storage virtualization business at Hewlett-Packard. Vekiarides came to HP with the acquisition of StorageApps where he was the founding VP of Engineering. At StorageApps, he built a team that brought to market the industry's first storage virtualization appliance. Prior to StorageApps, he spent a number of years in the data storage industry working at Sun Microsystems and Encore Computer. At Encore, he architected and delivered Encore Computer's SP data replication products that were a key factor in the acquisition of Encore's storage division by Sun Microsystems.

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