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Homeland Security Group Unveils Sales Strategy for Neptune EBD-1 Underwater Breathing Device

Homeland Security Group Unveils Sales Strategy for Neptune EBD-1 Underwater Breathing Device

SAN DIEGO, CA -- (MARKET WIRE) -- 11/14/06 -- Homeland Security Group International (PINKSHEETS: HMSG) announced today that it has completed a marketing strategy for its Neptune EBD-1 Emergency Breathing Device.

The company has enlisted the help of two industry experts to lend advice on the best avenues for sale of the Neptune device to military, commercial, recreational and Public Safety divers. Mr. Greg Knyper of North County Scuba Center (www.ncscubacenter.com) has agreed to come on board to advise HMSG on design modifications and introductions to the Public Safety diver community. Mr. Doug Scott, a well known and respected expert in the field of emergency response planning and intrusion detection, has agreed to help introduce the Neptune EBD-1 to hundreds of Emergency Management leaders across the country.

"We have started a full court press on the marketing of the Neptune EBD-1 to all areas of the dive community," commented Colonel Jeffrey Powers, HMSG CEO. "Our Neptune has received massive press coverage and has been written about in most major diving publications. We have the attention of the dive community both civilian and military and with the addition of these two powerhouses we are going full steam ahead to the roll-out of the product."

"I am very happy to have been asked by HMSG to assist them in their efforts to bring their Neptune product to the market," commented Doug Scott. "I believe in this company and their product and feel confident that we can sweep the market with this and the new unit HMSG is working on. In the next few weeks we will have introduced the Neptune to dozens of Emergency Management Agencies nationwide."

The company also announced that in conjunction with its joint venture partner, Recon Mountaineer LLC (RM), it has placed its newest product the new "SOF Load Master System" or "SLMS Suite" on their website for viewing. HMSG currently has a bid before the Special operations community to supply them with over 30,000 of the new load bearing systems. Designed by and for special operations forces, the new system is modular in design and consists of a Courier/Butt Bag, Assault Pack and Patrol Pack. This newest version of the Combat Load Bearing Equipment is available for viewing on the Homeland Security Group website at: http://www.hstinc.us.


Measuring only 10 inches long, 3 inches wide and weighing only 3 pounds, the Neptune EBD1 supplies 4 to 8 minutes of positive, 2-stage regulated airflow depending on stress level. The Neptune EBD1 utilizes factory-sealed air canisters making it immediately ready for use even after prolonged storage. Just one hand is required to start the device. It is small and lightweight and comes with an optional holster pouch. Only a short orientation is required prior to use. The device is ideal for aircrew members, workers in confined spaces (such as mines), firefighters, law enforcement, divers, hazmat crews, etc.


Mr. Scott previously held a position with Prepared Response where he used his many contacts to open vertical markets in the airline industry, state infrastructure, water districts, power companies, large hospital groups and draft legislation (NV AB250, NV AB441 per Senator Nolan 2005) in the support of the first responder community. He was very successful in obtaining federal, state and congressional funds to support this work. (NV Senator, and House Minority Leader Harry Reid $3 million 2005.) As Vice President Sales/Senior Project Manager REMIDIS for Archaio, he was responsible for all sales including public, private and governmental. He designed and installed a successful marketing strategy of Archaio including the REMIDIS system, Digital Building and Construction Tools applications. His personal sales and contacts include Department of Homeland Security, FBI, various State Departments of Emergency Management (NV, AZ, CA, and LA), numerous SERC (State Hazmat Response), LEPC groups, EPA (Region 9), Homeland Security Commissioners and Directors, Department of Education, County School Boards and Superintendents, along with many large accounts including Harrah's Entertainment, Accor Hotels, Siemens, and Loew's Corporation.

Several highlights of Mr. Scott's career include:

--  Personally signed over 115 million in sales over the past 5 years.
--  20 + years in sales management.
--  Sold a successful business in 2002.
--  Developed the REMIDIS (Rapid Emergency Distribution System) for
--  Developed sales training programs for several Fortune 100 companies.
--  Has written for several national sales publications on topics such as
    "value" selling and making integrity the cornerstone of your presentation.
--  Has written national sales training classes for companies including
    Sherwin-Williams, Nissan and Information Handling Service.
--  Has written and published "white papers" on various ECRM topics.
--  Over 75 published articles in sales and sales management.
--  Interviewed and featured by Selling Power Magazine for an article on
    value selling (September 1999 issue) and featured on the cover of Selling
    Power Live, a national educational series on sales techniques. (1999, 2000,
--  Received a patent for the ESS project. U.S. Patent #60/367835.


Homeland Security Group International, Inc. (PINKSHEETS: HMSG) is a technology-based company with corporate headquarters in San Diego, California. HMSG's mission is to develop and commercialize technology focused on providing increased security for both civilian and military personnel throughout the world. Under the leadership of Colonel Jeffrey A. Powers, USMC (Retired), HMSG has assembled a portfolio of technology and services through alliances with established defense-related companies and through internal development that can be brought to market in a cost-efficient and timely manner. The Company has an alliance with Recon Mountaineer LLC, (an Oceanside, CA.-based designer and manufacturer of military combat gear for the United States Armed Forces). HMSG has also aligned itself with leading security firms to design and market surveillance systems for homeland defense security applications.

This press release contains forward-looking statements pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements include risks and uncertainties that may cause the company's plans to change and are in no way intended to guarantee that the company will be successful in executing its plans. HMSG's common stock currently trades on the over-the-counter "Pink Sheets" under the symbol "HMSG." This press release in no way constitutes any recommendation regarding the securities of HMSG or its affiliates. Any person reading this press release is advised that this release should be considered in light of all facts and circumstances regarding the business and financial condition and prospects of HMSG, and no inference is made in this release contains all such information.

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Homeland Security Group International
Colonel Jeffrey A. Powers
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