Welcome!

Cloud Security Authors: Tim Hinds, Jose Diaz, Leon Adato, James Carlini, Elizabeth White

Related Topics: Cloud Security, Mobile IoT, @CloudExpo

Cloud Security: Blog Post

BYOD Security Issues – Solved with Appthority SaaS

Security Chat with Domingo Guerra, president and co-founder of Appthority

Thanks for taking the time to answer my questions. Please tell us, what is Appthority all about and what do you do?

Guerra: Appthority is an app risk management company with a Software-as-a-Service solution that analyzes mobile apps for hidden behaviors that pose privacy and security risks. Our main customers are large organizations and we provide them with the first all-in-one App Risk Management service to uncover the hidden actions of apps and enable enterprises to create custom policies to prevent unwanted app behaviors. Appthority combines the largest global database of analyzed public and private apps with advanced policy management tools to automate control over risky app actions to protect corporate data on company-issued and BYOD mobile phones as employees bring their own apps to work.

With the shift from desktop computing to mobile spurring the rise of the BYOD, BYOApps, and Mobile First movements, people are mixing personal and corporate data on their mobile devices. This has created enormous security and privacy implications. Since 91% of apps lack encryption and 79% can access corporate data, there is obviously the potential for serious problems. Appthority enables organizations to prevent risky apps from entering the workplace while still enabling the workforce to leverage their mobile devices to their maximum potential.

What's new in terms of products?

Guerra: We just announced several key upgrades to the Appthority Service. We've done a lot of market research and IT and security administrators are really interested in being able to construct highly customizable policies. The upgrades to the Appthority Service improve workflow processes in a number of ways: It provides support for multiple app allowance policies simultaneously - by company department, by geography or even by device type - whether company or employee owned. This includes approving and enforcing custom, acceptable use polices at scale, to supporting the creation and implementation of multiple group and role-based policies. An enforcement workflow (do x for y days, then to z for n days, when a specific risky behavior is detected) is now also available. Finally, we've added additional rules and detection for cloud-based file storage violations, which are a big worry for companies trying to protect their IP.

The biggest challenge we face now in winning over new clients is a lack of awareness of the challenge of protecting and securing organizations and their employees from risky mobile app behavior. Most customers are aware of the malware risks on the Android OS, however, some organizations are not aware that there are many other risks beyond malware from a privacy, security and data management perspective that affect iOS and the Android OS.

Who is your target audience and how do you intend to reach them?

Guerra: Our target audiences are Chief Information and Security Officers of Fortune 500 companies who are building mobile risk management policies, as well as IT Administrators responsible for their organization's Mobile Device Management (MDM).

I'd be curious to hear any general thoughts you have on market trends...

Guerra: According to Gartner, by 2015, the number of employees using mobile applications in the workplace will double. More organizations are adopting a Mobile First strategy, to support employees who are using the mobile device as their primary computer more and more. Employees are, on average, downloading 50-200 apps from the millions of apps in the global app ecosystem onto devices that are connecting to the corporate network. The cost and complexity of manually managing app risk policy functions is enormous, so there is a strong need for technology that can mitigate the risks apps bring into the enterprise.

What is the viral aspect of your product?

Guerra: There are millions of apps in the app ecosystem and even more if you consider that each version of an app is a net-new app. Keeping adequate coverage and analysis of all of the apps out there is a huge task. The Appthority Service integrates directly into the top MDMs, which gives us a huge mobile footprint. As a result, any time an employee anywhere in the world downloads a new app or a new version to an existing app, our system gets immediately notified and processes the app for analysis. The viral effect is that when other employees, even if they work at different companies, download that same app, our system will already have the analysis complete and IT administrators can rest easy knowing that our database with over 2 million apps stays relevant and always up-to-date.

What's the business model? How will you make money?

Guerra: Appthority's solution is delivered as Software-as-a-Service. It is subscription-based in which we charge per device / per month.

Who are your competitors?

Guerra: There are other security companies that focus on mobile risk, however most only focus on malware and thus on Android. Other vendors focus only on app vulnerabilities, (programing mistakes), but these are short-sighted approaches, as most of the enterprise risks in mobile apps are from behaviors the developer incorporated into the app by design. Only Appthority was built from the ground up to focus on iOS and Android and analyze apps for total risk with respect to risky security behaviors and risky privacy behaviors as well as malware.

How do you differentiate from your competitors?

Guerra: The Appthority Mobile App Risk Management Service integrates with MDM technology to automatically identify risky behaviors in mobile apps and grant employees access to the apps they can securely use. We are the only service to automate an otherwise manual process to reduce risk and costs so our customers can leverage mobility and empower a smarter, safer and more productive mobile workforce.

How does your technology differentiate from the competition and can you elaborate on the different technology deployed?

Guerra: Appthority is the first and only product available today that acts as a truly actionable and fully automated app risk management service, including app reputation (risky behavior) analysis and policy management in an entirely integrated platform. Appthority's policy management innovation is the next step in the evolution of App Risk Management - from discovering and analyzing risky app behaviors to automated enforcement capabilities.

With Appthority, IT Administrators responsible for their organization's Mobile Device Management (MDM) program are able to know the risky app behaviors present on employees' managed devices within minutes. They can then create custom policies based on their organization's unique risk profile. Using Appthority's analysis, IT administrators can now also take the next step of creating custom and unique app enforcement and remediation policies for all devices under management. This includes generating blacklists and whitelists that auto-populate based on the behavior of new apps entering the environment.

What business or technology could yours disrupt?

Guerra: Many companies today are following one of three models when it comes to mobile security. A number of companies aren't doing anything - they are still hanging onto their Blackberries, but are doing their homework as iOS and Android phones sneak onto the network. Next are the companies using containers, which are seen as essential by really early adopters and big financial firms, but the productivity and usability impact on users is so dramatic that the longevity of this approach is questionable. Finally, there are companies using Mobile Device Management (MDM) solutions, which while it is undoubtedly here to stay, MDMs can't look into the risky behaviors within an app, which is where all the risks lie.

This is where Appthority comes in. By integrating with MDMs and enterprise app stores, Appthority provides companies with the comprehensive solution needed to protect corporate data while allowing employees the freedom to use their smart phones or tablets for work.

Who founded the company, when? What can you tell me about the story of the company's founding?

Guerra: My cofounders Kevin Watkins, Anthony Bettini, and I founded the company in early 2011 to create a safer enterprise mobile environment. Our founding team saw IT's frustration in dealing with CoIT (Consumerization of IT) and the BYOD (Bring Your Own Device) movement, where organizations struggled with the loss of control, visibility and security coverage of some of their most valuable data. Through early interaction with enterprise customers, eager to find a solution to their mobile IT woes, Appthority stepped up to the challenge and envisioned a world where IT could embrace, rather than fear, mobile devices and the many advantages of a mobile workforce. And just like that, Mobile App Risk Management was born. After nearly a year of stealth-mode development, we launched The Appthority Platform at the 2012 RSA Conference Innovation Sandbox where Appthority was named "The Most Innovative Company of RSA Conference 2012."

What is your distribution model? Where to buy your product?

Guerra: Our distribution model is diverse, from direct via our sales organization to VARs, to system integrators to carriers. Our product is available worldwide and available in seven languages, though our focus is on Fortune 500 companies in the U.S. that have deployed an EMM / MDM solution.

What's next on your product roadmap?

Guerra: We will continue to add more customizable features to the Appthority Portal as customers become more sophisticated with their mobile risk management processes. We are seeing a lot of growth from early adopters making their way to other enterprise accounts and it's exciting to offer customization and automation that fits customers' diverse mobile app security needs.

What else would you like to add?

Guerra: As we see apps power the Internet of Things, there are now apps in cars, televisions and refrigerators. Just like with mobile devices, apps are empowering other economies that will thrive and create opportunity for developers as well. However, it is important to learn from the mobile app security issues we've seen to-date and start early with embedded apps as the Internet of Things booms.

Partnerships, collaborations or affiliations: Our most critical technology partners are AirWatch, Apperian, and MobileIron. For the consumer market, we are partnered with carriers like Swisscom.

Federal or state grants, contracts or awards received: Appthority is a current finalist for four industry awards: Global Mobile Awards 2014 Finalist for Best Enterprise Mobile Service; SC Magazine Awards 2014 Finalist for Rookie Security Company of the Year; 2013 SINET 16 Innovator; Tech Trailblazers Finalist 2014 - Mobile.

Market size being pursued: By 2015: Enterprise mobile app development is an $8B/year market and the enterprise mobile device management market (includes MDM, EMM, MAM, Containers, etc.) is a $9B/year market. Appthority plays in both markets.

Is the company profitable? As a privately held company, Appthority does not release revenue information.

Appthority's App Risk Management service automates discovering the hidden behaviors of millions of apps and allowing the apps that employees can securely use. Only Appthority combines the largest global database of millions of analyzed public and enterprise apps with a policy management engine to speed app review and approval and enforce custom, acceptable use polices for thousands of employees within minutes. With unprecedented visibility and control over risky app behaviors, Appthority enables companies to leverage mobility and empower a smarter, safer, mobile workforce. Headquartered in San Francisco, Appthority is venture-backed by U.S. Venture Partners (USVP) and Venrock. More information on Appthority can be found at https://www.appthority.com.

All product and company names herein may be trademarks of their registered owners.

More Stories By Xenia von Wedel

Xenia von Wedel is a Tech blogger and Enterprise Media Consultant in Mountain View, serving clients in a variety of industries worldwide. She is focused on thought leadership content creation and syndication, media outreach and strategy. She mainly writes about Enterprise, B2B solutions, social media and open source software, but throws the occasional oddball into the mix. Buy her a coffee if you like her article: http://xeniar.tip.me

@ThingsExpo Stories
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
SYS-CON Events announced today TMCnet has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Technology Marketing Corporation (TMC) is the world's leading business-to-business and integrated marketing media company, servicing niche markets within the com...
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, will discuss how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technol...
Join IBM June 8 at 18th Cloud Expo at the Javits Center in New York City, NY, and learn how to innovate like a startup and scale for the enterprise. You need to deliver quality applications faster and cheaper, attract and retain customers with an engaging experience across devices, and seamlessly integrate your enterprise systems. And you can't take 12 months to do it.
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
IoT device adoption is growing at staggering rates, and with it comes opportunity for developers to meet consumer demand for an ever more connected world. Wireless communication is the key part of the encompassing components of any IoT device. Wireless connectivity enhances the device utility at the expense of ease of use and deployment challenges. Since connectivity is fundamental for IoT device development, engineers must understand how to overcome the hurdles inherent in incorporating multipl...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, will discuss how research has demonstrated the value of Machine Learning in delivering next generation analytics to im...
The paradigm has shifted. A Gartner survey shows that 43% of organizations are using or plan to implement the Internet of Things in 2016. However, not just a handful of companies are still using the old-style ad-hoc trial-and-error ways, unaware of the critical barriers, paint points, traps, and hidden roadblocks. How can you become a winner? In his session at @ThingsExpo, Tony Shan will present a methodical approach to guide the holistic adoption and enablement of IoT implementations. This ov...
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified – now it's a component-based well-performing framework. This immersive one-day workshop at 18th Cloud Expo, led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay, will provide you with everything you wanted to know about Angular 2.
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...