Welcome!

Cloud Security Authors: Derek Weeks, Liz McMillan, ManageEngine IT Matters, Mehdi Daoudi, XebiaLabs Blog

Related Topics: SDN Journal, Java IoT, Linux Containers, Containers Expo Blog, Agile Computing, Cloud Security

SDN Journal: Blog Feed Post

Networking Strategy: Innovation and Adoption

Networking is a capabilities-driven industry

When we think about what’s next, our frame of reference is almost universally anchored to what we are doing now. We look at how things are, and then we aim our sights forward. In some cases, we might make incremental moves ahead; in other cases, maybe we look for improvement by orders of magnitude. But regardless of how far forward we reach, our starting point is where we are grounded today.

This creates an interesting dilemma in technology generally, and in networking especially.

Capabilities-driven
Networking is a capabilities-driven industry. We are constantly expanding what we can do with networks. In some cases, it might be how we handle complex policy, in others how we solve interesting traffic challenges. Whatever the problem, we have thus far been able to come up with some way to address it.

Some might read this and think: it’s not all capabilities! While it is true that the networking industry has spawned a number of efforts over the years aimed more at usability than capability, the inability to make a large business out of network management is a running joke. In fact, when we think of companies that have been very successful in creating useful products in the usability space, we probably think of companies that are a lot smaller than their tech justifies (Tail-f comes screaming to mind personally, but there are others).

So networking really is dominated by efforts around new capabilities.

But who invents these new capabilities?
Invention falls on the backs of the vendors. This is an obvious point. But what is the frame of reference from which the vendors build?

We all build from our current starting point. So as we evolve networking, we evolve it forward from our current base set of capabilities. There is nothing new in that statement, but consider this: what happens when an inventor’s ability to churn out new things outpaces a consumer’s ability to adopt it?

This is actually a dangerous state to be in. Useful innovation requires iteration. You need to come up with new ideas, prototype them, test them, collect feedback and iterate. But when new capabilities outpace the bulk of the market, two things happen: first, the capabilities go unused for the majority of consumers, and second, the lack of use inhibits the natural iterative process.

VMWare as an example
Let’s apply this to some specific industry examples. In using these examples, I don’t mean to judge the efficacy of any particular solution. Instead, I want to point out the strategic implications of this dynamic.

VMWare very famously pushed into the networking arena through the acquisition of Nicira a couple of years ago. With the acquisition and subsequent product launches, they effectively created the network virtualization space. They have built and shipped a product (NSX) that is the leader in this technology.

If you watch the technical dialogue around NSX, they have been building around their NSX beachhead. They talk about distributed firewalls now, and it won’t be long before they expand beyond that. They are clearly inventing quite rapidly, building lots of functionality that has the potential to be extremely useful.

Adoption, not innovation
But the issue that VMWare faces is certainly not related to their ability to innovate. Their primary struggle has to be with adoption.

When you create new categories of products, you sometimes address problems that people do not know they have. You build solutions that are beyond what a user’s current capabilities are, so the path from here to there is non-obvious.

Put slightly differently, while the frame of reference from which a vendor innovates is their product, the frame of reference from which a user grows is their deployment. In the same way that networking vendors naturally move forward incrementally, users will tend to make incremental architectural changes.

This means that product strategy has to include more than capabilities. It has to include migration as well. Migration is not just another way of calling out an insertion strategy. It really means that you have to strategize explicitly about how customers move from A to B. This means understanding what they perceive the transition to look like. What is their foundation? How does a shift impact things like training and process? How does a change intersect budgeting decisions? Do expanding capabilities muddy the approval chain as you bridge functional teams?

Understanding this, you can start to shape a strategy that extends beyond the product. Using the VMWare example again, the problems they are solving are tied to companies’ inability to manage their networks today. But they have built a dependence on the presence of a functional underlying network. If the underlying network is functional, then the problem they are addressing is less acute. But if the problem exists, then the architectural foundation is poorly suited for an easy transition.

In the latter case, the go-to-market strategy needs to consider the state of the foundation. It might make sense, for example, to then partner with vendors who make the underlying issues easier. Or perhaps you target accounts where there has been recent turnover at the CIO or VP of Infrastructure level, because that might indicate a change in architectural posture. If a company is already solving the foundational problems, you could potentially draft off that effort and solve the second problem of policy management for only incrementally more cost and effort.

Final thought
Whatever the path, the strategy has to reconcile that the vendor and user frames of reference are different. Adding even more innovation feels like the right thing to do (always be moving forward!), but does it widen the gap between vendor and customer to the point that transition is impossible?

Let me be clear here – I don’t actually think that NSX is necessarily at that state. I am really just trying to land the point that innovation ahead of adoption needs to be an explicit strategic discussion because it impacts how you eventually bring products to market. Again, the point is not about NSX but more about strategic consideration of the point from which users are building. If you think about innovation from a user’s perspective, you might alter your own strategies in perhaps unexpected ways.

As a final thought, as the industry continues down the SDN path, how should companies and open source organizations shape their offerings to ease adoption.

[Today’s fun fact: A hummingbird weighs less than a penny. I used to think I was like a hummingbird, but this ruins the comparison.]

The post Networking strategy: innovation and adoption appeared first on Plexxi.

More Stories By Michael Bushong

The best marketing efforts leverage deep technology understanding with a highly-approachable means of communicating. Plexxi's Vice President of Marketing Michael Bushong has acquired these skills having spent 12 years at Juniper Networks where he led product management, product strategy and product marketing organizations for Juniper's flagship operating system, Junos. Michael spent the last several years at Juniper leading their SDN efforts across both service provider and enterprise markets. Prior to Juniper, Michael spent time at database supplier Sybase, and ASIC design tool companies Synopsis and Magma Design Automation. Michael's undergraduate work at the University of California Berkeley in advanced fluid mechanics and heat transfer lend new meaning to the marketing phrase "This isn't rocket science."

@ThingsExpo Stories
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...