Cloud Security Authors: Elizabeth White, John Katrick, Pat Romanski, Rostyslav Demush, Yeshim Deniz

Related Topics: @CloudExpo, Java IoT, Mobile IoT, Linux Containers, Cloud Security, @DevOpsSummit

@CloudExpo: Article

SOASTA Expands RUM Solution to Include Mobile Consumers

Delivers multi-dimensional views of actual user behavior

SOASTA on Tuesday announced complete native app support with mPulse, its award-winning Real User Monitoring (RUM) solution, which now delivers multi-dimensional views of actual user behavior whether on mobile web, web or native mobile applications. Using the same advanced touch-tracking technology as SOASTA’s TouchTest, mPulse records precise mobile user gestures and actions to monitor native Apple iOS and Google Android mobile applications. Best of all, native app monitoring is delivered instantly, without long delays waiting for app store approval or re-certification.

mPulse custom dashboards instantly deliver targeted real user data (Photo: Business Wire)

mPulse custom dashboards instantly deliver targeted real user data (Photo: Business Wire)

“Mobility drives web and mobile commerce, and when customers wait, business suffers,” said Tom Lounibos, SOASTA CEO and co-founder. “SOASTA’s mPulse provides every byte of Real User performance data for web and mobile apps, not just a sample of data like other solutions, and now with the ability to quickly monitor native mobile apps and target alerts with the right information for the right person, our customers are provided real time power to make instant decisions about what is impacting their business.”

SOASTA has extended its proven RUM platform to empower mPulse with exclusive capabilities to make native app monitoring easier:

  • TouchMetrics allow correlated and targeted reporting and alerting on real users’ mobile app usage customized to what matters to individual businesses
  • TouchTimers enable setting measurements and thresholds on precise user gestures and actions in native and Mobile Web apps using real devices
  • Visually track mobile user access by mobile operating system, location and user experience

Regarding Mobile Analytics, Gartner Recommends:

  • “Use input from business stakeholders to establish benchmark metrics that align with business goals to measure the success of mobile app deployments.
  • Employ operational and performance analytics for all mobile apps to create a feedback loop that ensures constant iterating of the apps.
  • Apply mobile in-app-usage analytics to capture detailed mobile behaviors and patterns to drive enhancements.
  • Determine the optimal mix of analytics tools based upon the type and number of end users in order to maximize ROI without negatively impacting app performance.” 1

Know ALL of your Real Users – Mobile, Web and Native

Other monitoring products provide fixed views using data collected after the fact, failing to capture relevant information about actual users experiences. SOASTA’s mPulse delivers live, real-time user experience analytics with vivid, interactive dashboards. And now, enhanced role-based, contextual alerting and scorecards are sent via email and SMS text messages to app development, ecommerce, and executive leadership teams. Each team receives only the data and analytics relevant to its specific requirements, while visual monitor configuration eliminates writing code so choosing what to monitor is quick, easy and intuitive. Contextual data is delivered to the right team at the right time with fully customizable views based on what matters to them:

  • Application Development teams are provided constant and complete visibility to application performance and efficiency from the perspective of actual mobile and web users
  • VP’s of eCommerce are informed with live, interactive data about where their sites and mobile apps are making money and where improvements can be made to performance and reliability
  • Lines of Business (Marketing/Sales) can measure market effectiveness, customer conversion optimization and adjust pages based on optimal revenue capture
  • Executive Leadership is provided vivid, intuitive insight at all times about site uptime, user satisfaction, app performance and revenue optimization

Verify 3rd Party SLAs
With mPulse, monitoring what matters is made possible via SOASTA’s big data analytics. By providing a single information source that collects every byte of real user data to isolate the cause of slow pages and service outages, companies can closely track the performance of 3rd party services like ad networks, Content Delivery Networks (CDN’s), social media and other components that impact user satisfaction but are outside their direct control. The enhanced alerting and mobile support now make managing the Service Level Agreements (SLA’s) of these partner companies precise and conclusive with granular, complete data that can be organized and delivered in Custom SLA Views.

Benchmark your Competition
As a bonus, brand new competitive benchmarking delivered by mPulse partner SpeedCurve, offers a granular breakdown of competitor page performance, demonstrating to developers exactly how they can optimize their own apps to deliver the best user experience. SOASTA mPulse users will be provided unique daily insight to their top competitors and where to best optimize to stay ahead.

1 Source: Gartner, “Use Mobile Analytics to Increase Mobile App Engagement and Performance,” June 16, 2014

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

More Stories By Elizabeth White

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

@ThingsExpo Stories
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
The IoT Will Grow: In what might be the most obvious prediction of the decade, the IoT will continue to expand next year, with more and more devices coming online every single day. What isn’t so obvious about this prediction: where that growth will occur. The retail, healthcare, and industrial/supply chain industries will likely see the greatest growth. Forrester Research has predicted the IoT will become “the backbone” of customer value as it continues to grow. It is no surprise that retail is ...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
DXWorldEXPO LLC announced today that "Miami Blockchain Event by FinTechEXPO" has announced that its Call for Papers is now open. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expe...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER give you detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPO also offers s...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.