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@ThingsExpo: Blog Post

Internet of Things and New App Economy By @Centrify | @ThingsExpo [#IoT]

The Internet of Things could be slow to reach its potential unless we address access and security issues up front

Identity: The Key to Unlocking the New App Economy

In 2007, there were virtually no mobile apps. Last year alone, over 100 billion apps were downloaded, generating $26 billion in sales. App stores operated by Apple and Google now offer more than a million apps each and people every day depend on apps like Facebook, Google Maps and Uber.

The app economy is here. And - with the coming tide of wearable devices giving rise to a new generation of applications and the Internet of Things taking off - it's going to get big. Fast. There are app developers right now who are working on ways to connect your TV to your fridge, so you know what drinks are available without tearing yourself away from "Orange Is the New Black."

In tomorrow's app economy, there will be more of everything: more apps, more devices, more stuff that's connected. For example, I'm a runner and I just heard about a shoe insole with Bluetooth that tells me how long my stride is and how much pressure different parts of my foot is experiencing - it can even tell me where to turn when I'm running a new route.

Today, we have a finite set of apps running on a finite set of devices. The new app economy promises to explode this paradigm.

However, this future balances on a critical, yet seemingly simple, element: identity. If our user authentication is not improved - specifically, if our identities are not made more secure and easier to manage - the app economy will never be as vibrant as it could be.

For instance, I have a friend who pairs multiple IoT devices on his bike to measure his speed, cadence, and heart rate. But not every device is secure. Sometimes, when passing other riders, he will actually see their heart rates displayed on his monitor. It just goes to show that identity and access controls are badly needed on these smart devices.

Identity Crisis
How many user names and passwords do you have? Do you know them all off the top of your head? I didn't think so.

The average person has dozens of different logins, which can be very confusing indeed. Sure, you can remember your frequently used accounts, such as, say, Twitter. But what about those apps you don't use as often? It's hard to remember different usernames and passwords for every single one - and it's not secure to use the same combination across all of them.

However, if you think this is a hassle today, wait until you add the usernames and passwords for your wearable devices, your Bluetooth running shoes and your Smart TV. Plus, in order for the true potential of these connected devices to be realized, each device needs to know which person it's talking to. Otherwise, imagine the confusion at a marathon starting line, when thousands of people and their devices gather and start connecting.

We need a better way: a single identity shared across applications, devices and services, so there's no friction when we access our apps and devices. Instead of piecemeal logins, we need an identity-based solution that authenticates me across the board, offering both security and smooth access. That's the key to unlocking the app economy today and into the future.

The Access Economy
We've learned that leaps forward like the Internet of Things could be slow to reach their potential unless we address access and security issues up front. Because if today someone is hacking into your USB stick, tomorrow they'll be hacking into your fridge and spoiling your food.

But that's small potatoes, literally, compared to the stakes in the corporate world, where far more money is at stake and access is far more complex. Companies responding to a recent survey by the Ponemon Institute said they have an average of 25,180 computing devices, including desktops, laptops, tablets and smartphones, connected to their networks and systems.

The average enterprise runs a large number of applications, many of them hosted in the cloud, with workers using a variety of devices to access them. With the average number of applications in the enterprise doubling every four years, those companies that don't improve the ways that everything and everyone is connected will run into some serious speed bumps.

Better identity management means better connections. It means IT departments are able to give employees secure, seamless access to the corporate data and apps they need, across their devices.

As the volume of devices, apps and the Internet of Things comes online, access will grow exponentially more difficult, and more important. That's why identity will be so vital: it provides that convenience people need, while giving companies the rigorous, comprehensive framework they need in order to compete in the ever-growing app economy.

Cloud, Big Data, and the 'Internet of Things'

Are you ready to put your data in the cloud?

What is the future of security in the cloud?

Does Docker quickly advance the development of an IoT application?

What are the implications of Moore's Law on Hadoop deployments?

Cloud Expo / @ThingsExpo 2015 New York
(June 9-11, 2015, at the Javits Center, Manhattan)
Cloud Expo / @ThingsExpo 2015 Silicon Valley
(November 3-5, 2015, at the Santa Clara Convention Center)


@ThingsExpo Silicon Valley 2014 Exhibit Floor was packed for three days!

Get all these questions and hundreds more like them answered at the 2015 Cloud Expo and @ThingsExpo June 9-11, 2015, at the Javits Center in New York City, and November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, California.

Our upcoming June 9-11, 2015, event in New York City will present a total of 10 simultaneous tracks (the largest conference content in the world) by an all-star faculty, over three days, plus the popular two-day "Cloud Computing Bootcamp" presented by Janakiram MSV, an analyst with the Gigaom Research analyst network where he covers the Cloud Services landscape.

Cloud and Big Data topics and tracks include: Enterprise Cloud AdoptionAPM & Cloud Computing | Hot TopicsCloud APIs & BusinessCloud Security | Mobility, and Big Data | Analytics.

@ThingsExpo content also tripled from a single track last year to three simultaneous (all sold-out) IoT tracks: Consumer IoTEnterprise IoT, and IoT Developer | WebRTC Convergence.

Our DevOps Summit content also doubled from a single track last June to two simultaneous tracks in November: "Dev" Developer Focus and "Ops" Operations Focus.

Please check back for daily updates as we are working with our distinguished faculty members to finalize new session abstracts. If you have any questions please contact us at events (at) sys-con.com. Last but not least we will announce our keynotes to be delivered by world-class speakers on the hottest topics!


Cloud Expo / @ThingsExpo Silicon Valley 2014 Exhibit Floor Day 3

The largest 'Internet of Things' event in the world has announced "sponsorship opportunities" and "call for papers."

The 1st International Internet of @ThingsExpo was launched this June at the Javits Center in New York City with over 6,000 delegates in attendance. The 2nd International Internet of @ThingsExpo took place November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, California, with an estimated 6,000 plus delegates attending over three days.

@ThingsExpo is co-located with 16th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading IoT industry players in the world. In 2015, more than 200 companies will be present on the @ThingsExpo show floor, including global players and the hottest new technology pioneers.


Cloud Expo / @ThingsExpo New York 2014 registration desk at the Javits

Sponsorship and Exhibit Opportunities Are Now Available
Sponsors and exhibitors of Internet of @ThingsExpo will benefit from unmatched branding, profile building and lead generation opportunities through:

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers.
  • Showcase exhibition during our new extended dedicated expo hours
  • Breakout Session Priority scheduling for sponsors that have been guaranteed a 35-minute technical session
  • Online advertising in SYS-CON's i-Technology publications
  • Capitalize on our comprehensive marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage.
  • Unprecedented PR Coverage: Editorial coverage on IoT.sys-con.com, Tweets to our 75,000 plus followers, press releases sent on major wire services to over 500 combined analysts and press members who attended Internet of @ThingsExpo - making it the best-covered "Internet of Things" conference in the world

For more information on sponsorship, exhibit, and keynote opportunities contact Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802-3021. Book both events for additional savings!

@ThingsExpo 2015 New York (June 9-11 in New York City)
@ThingsExpo 2015 Silicon Valley (November 3-5 in Santa Clara, CA)


@ThingsExpo New York 2014 Power Panel on SYS-CON.tv

World's Top 2nd Wave Cloud and IoT Players: 2014 Sponsors and Exhibitors
In 2014 roughly 12,000 (audited) delegates registered and participated in the world's largest 2nd wave Cloud and 'Internet of Things' event. Conference delegates met with over 150 of the world's leading Cloud and 'Internet of Things' technology pioneers that were among the sponsors and exhibitors, including:

Acision (Exhibitor), ActiveState (Silver), AgilePoint (Exhibitor), Ambernet (Exhibitor), Amplidata (Exhibitor), Apacer Memory America (Exhibitor), Appcore (Exhibitor), AppDynamics (Exhibitor), AppZero (Exhibitor), Aria Systems (Bronze), Automic (Gold), Avere Systems (Exhibitor), Axis Communications (Exhibitor), Basic6 (Exhibitor), Bitium (Exhibitor), BlueBox (Bronze), Brother Office (Bronze), BSQUARE  (Bronze), BUMI (Exhibitor), CA Technologies (Platinum), Calm.io (Bronze), CiRBA (Bronze), Cisco (Gold), Cloudant (Exhibitor), Cloudian (Bronze), CodeFutures (Bronze), Connect2.me (Exhibitor), Connected Data (Exhibitor), CrashPlan/Code42 (Exhibitor), Creative Business Solutions (Exhibitor), Cynny Italia (Exhibitor), Dasher Technologies (Exhibitor), DEAC Data Centers (Silver), Dell (Silver), Distrix (Exhibitor), Dyn (Bronze), e-SignLive by Silanis (Exhibitor), Edgecast Networks (Platinum), ElasticBox (Exhibitor), Endstream/Open Data Centers (Exhibitor),

ESRI (Bronze), Evident.io (Exhibitor), FireHost (Bronze), Gigamon (Silver), GoodData (Bronze), Gridstore (Exhibitor), Harbinger Group (Exhibitor), HP (DevOps Track Sponsor), IAPP (Exhibitor), IBM (Platinum), IDenticard (Exhibitor), Imperva (Exhibitor), IndependenceIT (Exhibitor), Infor (Platinum), InMage (Exhibitor), Innodisk (Exhibitor), ITinvolve (Silver), iwNetworks (Exhibitor), Ixia (Exhibitor), iXsystems (Exhibitor), Jelastic (Exhibitor), MangoApps (Exhibitor), Matrix.org (Silver), MetraTech (Bronze), Microsoft (Diamond), NaviSite (Silver), Net Access Corporation (Exhibitor), NuoDB (Bronze), NY Times (Exhibitor), Objectivity (Exhibitor), OpenCrowd (Exhibitor), Oracle (Platinum Plus), OutSystems (Bronze), Parasoft (Exhibitor), Peak10 (Exhibitor), Peer 1 Hosting (Exhibitor), Pluralsight (Exhibitor), PubNub (Exhibitor), QTS Data Centers (Bronze), Quantum (Exhibitor), Qubell (Platinum), r-evolutionapp (Exhibitor), RackWare (Exhibitor), Red Hat (Bronze), RingStor (e-Bulletin Sponsor), SAP (Gold), ScaleMP (Exhibitor), Seagate (Exhibitor), SendGrid (Exhibitor), Serena Software (Exhibitor), SherWeb (Exhibitor),

SimpleECM (Exhibitor), Smartvue (Exhibitor), SOA Software (Bronze), SOASTA CloudTest (Exhibitor), SoftLayer (Gold), SoftwareAG (Exhibitor), Solgenia (Exhibitor), SPAN Systems (Exhibitor), StackIQ (Exhibitor), Stateless Networks (Exhibitor), Stratogent (Exhibitor), Telecity (Exhibitor), Telehouse (Exhibitor), Telestax (Exhibitor), Transparent Cloud Computing Consortium (Exhibitor), Ulunsoft (Exhibitor), Utimaco (Exhibitor), VASCO Data Security (Bronze), Veeam (Exhibitor), Verizon (Platinum), VictorOps (Exhibitor), Virtustream (Power Panel Sponsor), Vormetric (Bronze), Will Jaya (Exhibitor), Windstream (Silver), WSM - Website Movers International (Exhibitor), Zentera (Exhibitor), Zerto (Exhibitor)

Secure Your VIP Pass to Attend @ThingsExpo New York 2015
@ThingsExpo announced a limited time FREE "Expo Plus" registration option. The onsite registration price of $600 will be set to 'free' for delegates who register before the end of this month.

To take advantage of this opportunity, attendees can use the special "coupon code" on the registration page and secure their "@ThingsExpo Plus" registration to attend all keynotes and general sessions, as well as a limited number of technical sessions each day of the show, in addition to full access to the expo floor and the @ThingsExpo hackathons throughout the week.

The registration page is located at the @ThingsExpo site here.


@ThingsExpo New York 2015 'Call for Papers' Now Open
The 3rd International Internet of @ThingsExpo, to be held June 9-11, 2015, at the Javits Center in New York City, New York, announces that its 'Call for Papers' is now open. The event will feature a world class, all-star faculty with the hottest IoT topics covered in three distinct tracks.

Track 1 - Consumer IoT and Wearables: Smart Appliances, Wearables, Smart Cars, Smartphones 2.0, Smart Travel, Personal Fitness, Health Care, Personalized Marketing, Customized Shopping, Personal Finance, The Digital Divide, Mobile Cash & Markets, Games & the IoT, The Future of Education, Virtual Reality

Track 2 - Enterprise IoT: The Business Case for IoT, Smart Grids, Smart Cities, Smart Transportation, The Smart Home, M2M, Authentication/Security, Wiring the IoT, The Internet of Everything, Digital Transformation of Enterprise IT, Agriculture, Transportation, Manufacturing, Local & State Government, Federal Government

Track 3 - IoT Developer | WebRTC Convergence: WebRTC, Eclipse Foundation, Cloud Foundry, Docker & Linux Containers, Node-Red, Open Source Hardware, Leveraging SOA, Multi-Cloud IoT, Evolving Standards, WebSockets, Security & Privacy Protocols, GPS & Proximity Services, Bluetooth/RFID/etc., XMPP, Nest Labs


@ThingsExpo billboard is viewed by more than 1.3 million motorists per week on Highway 101, in the heart of Silicon Valley

Help plant your flag in the fast-expanding business opportunity that is the Internet of Things: Submit your speaking proposal today here!

Download @ThingsExpo Newsletter Today ▸ Here

Chris Matthieu Named @ThingsExpo Tech Chair

Internet of @ThingsExpo named Chris Matthieu tech chair of Internet of @ThingsExpo 2014 Silicon Valley.

Chris Matthieu has two decades of telecom and web experience. He launched his Teleku cloud communications-as-a-service platform at eComm in 2010, which was acquired by Voxeo. Next he built an open source Node.JS PaaS called Nodester, which was acquired by AppFog. His latest startups include Twelephone. Leveraging HTML5 and WebRTC, Twelephone's BHAG (Big Hairy Audacious Goal) is to become the next generation telecom company running in the Web browser. Chris is currently co-founder and CTO of Octoblu.

Website: http://www.ThingsExpo.com
Twitter: http://www.Twitter.com/ThingsExpo

CEO Power Panel in Silicon Valley Examined Agility, Cloud, Big Data, and the 'Internet of Things'

Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP and chief architect at BSQUARE Corporation; Seth Proctor, CTO of NuoDB, Inc.; and Andris Gailitis, CIO of DEAC, discussed how important public, private, and hybrid cloud are to the enterprise. How does one define Big Data? And how is the IoT tying all this together?

About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (CloudComputingExpo.com@CloudExpo), Big Data Expo(BigDataExpo.net@BigDataExpo), DevOps Summit (DevOpsSummit.sys-con.com@DevOpsSummit), Internet of @ThingsExpo (ThingsExpo.com@ThingsExpo) and Cloud Computing Bootcamp (CloudComputingBootcamp.com).

Cloud Expo®, Big Data Expo® and @ThingsExpo® are registered trademarks of Cloud Expo, Inc., a SYS-CON Events company.

More Stories By Bill Mann

Bill Mann is Senior Vice President of Products and Chief Product Officer for Centrify. He is responsible for the innovation and evolution of all Centrify solutions, running product strategy and product management, as well as playing a lead role in M&A as the company scales to its next phase. Mann is an enterprise software security executive with both large company and startup experience. Prior to Centrify, Mann held various general management and product management leadership positions at CA Technologies covering the whole software security sector, as well as Cloud, SaaS and IT Management segments. At CA Technologies he was instrumental in its leadership in security, including in the cloud and SaaS areas, spearheading multiple acquisitions and product introductions. His most recent position was focused on fraud detection for eCommerce transactions and innovations in the mobile payment security space. Prior to CA Technologies, Mann held senior executive positions at Volera, Novell, Juston and Worldtalk. He received a bachelor’s degree with honors in Computer Science from Aston University in England.

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