Welcome!

Cloud Security Authors: Zakia Bouachraoui, Elizabeth White, Liz McMillan, Pat Romanski, Yeshim Deniz

Related Topics: @CloudExpo, Mobile IoT, Cloud Security

@CloudExpo: Article

A ‘Cultural Shift’ to Online Backup By @ABridgwater | @CloudExpo #Cloud

Everything will be on the cloud. It almost sounds like overstatement even in 2016 doesn’t it?

Could we really get ourselves to the point where we regard the cloud layer as our first, primary, default and de facto location for data? The answer is: yes, we do already... although perhaps not all of us have even realized it yet.

When we do start to fully appreciate what the cloud computing layer of data storage and application services can really do for us, we will find ourselves almost ‘set free' from our previous notions of how we use the computers, laptops, tablets and smartphones that we regard as our most trusted devices today.

How cloud just kind of happened
Our user willingness to embrace the online (and therefore cloud-centric) world happened through a number of factors including:

  • The popularity of webmail services from Hotmail to Gmail and onwards so that users understood they had to move online to engage.
  • Better smartphone connection contracts so that users could afford to ‘dial-in' for connectivity to all manner of services at all times.
  • Widespread broadband services in many parts of the world.
  • The growing sophistication of the cloud computing hosting industry and the vendors within it who decided to focus heavily on the service and support elements to make cloud-based interactions and data management easier.

These factors and more have been enough to convince many of us that, in fact, online is a really good idea and the total shift toward a more connected existence is inevitable.

From usage... and so logically to backup
So... first came the applications, then came the data and then came the realization that online backup is a purely logical step in the same direction.

It seems almost surprising to be discussing the cultural shift to online backup given our widespread acceptance of online web services and applications that sit in such close proximity to the realm of cloud computing. In many ways though, it is a natural evolution of our wider shift to online. Suddenly we all get it, so now we want to find out how online backup works.

The first big truth is... data centers are safer than your computer. The second big truth is... online backup services are safer than your computer. The third big truth is... specialist cloud-centric vendors are better at looking after your data (and, thus, providing backup) than you are.

What cloud is good at
Cloud specialists in the online backup space have better firewall technologies than the average user or the average commercial company. They have better management provisioning controls to oversee data and where it flows to and from. And they have a better track record in not getting it wrong 24x7 because that's all they do all day.

What users are bad at
Users on the other hand are, in general, really good at being bad... which in turn makes them really good at being able to lose data.

  • Users are good at spilling water into their keyboards and their devices.
  • Users are good at leaving their computers plugged into the mains during electrical storms so that the devices end up ‘fried' as a result of power surges.
  • Users are good at using their devices on vacation and causing overheated battery failures and hard disk meltdowns.
  • Users are good at being hacked by malware and losing access to their data.
  • ... and finally, of course, users are really good at losing their smartphones.

Users are also good at getting computer virus infections and failing to back up their data on external sources with military grade 256-bit AES encryption. Has the penny dropped yet? Online backup specialists consider these kinds of functions as bread and butter within what they regard to be their core competency.

The cultural shift
Major ‘paradigm' shifts in information technology tend to come around once every five years. If this is 2016 (which it is of course), then let's remember that it was really only half a decade ago that the iPad arrived. As we stand today on the cusp of massive new adoption rates of ‘wearables' and Internet of Things devices, we are on a technology growth curve that we could barely have imagined at the turn of the decade. With these shifts in mind, the question of whether we use predominantly online data storage services and techniques (and, consequently, online backup) will be regarded as a ‘no brainer' by the end of the current decade.

The rationale for the shift to online backup is being driven by our own use cases and behavioral trends. We want to be able to switch devices between work, home, car, office, gym and so on - and so we want access to all our privacy secured data all of the time. Why then store it in one place or a variety of disconnected unsecure spaces? Answer: ultimately we won't.

Everything will be on the online cloud from front-end app data to backup baseline data. If it sounds like an overstatement today, you can be sure that it won't sound this way tomorrow.

This post is brought to you by IDrive Inc.

More Stories By Adrian Bridgwater

Adrian Bridgwater is a freelance journalist and corporate content creation specialist focusing on cross platform software application development as well as all related aspects software engineering, project management and technology as a whole.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by ...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
DXWorldEXPO LLC announced today that Big Data Federation to Exhibit at the 22nd International CloudEXPO, colocated with DevOpsSUMMIT and DXWorldEXPO, November 12-13, 2018 in New York City. Big Data Federation, Inc. develops and applies artificial intelligence to predict financial and economic events that matter. The company uncovers patterns and precise drivers of performance and outcomes with the aid of machine-learning algorithms, big data, and fundamental analysis. Their products are deployed...
Cell networks have the advantage of long-range communications, reaching an estimated 90% of the world. But cell networks such as 2G, 3G and LTE consume lots of power and were designed for connecting people. They are not optimized for low- or battery-powered devices or for IoT applications with infrequently transmitted data. Cell IoT modules that support narrow-band IoT and 4G cell networks will enable cell connectivity, device management, and app enablement for low-power wide-area network IoT. B...
The hierarchical architecture that distributes "compute" within the network specially at the edge can enable new services by harnessing emerging technologies. But Edge-Compute comes at increased cost that needs to be managed and potentially augmented by creative architecture solutions as there will always a catching-up with the capacity demands. Processing power in smartphones has enhanced YoY and there is increasingly spare compute capacity that can be potentially pooled. Uber has successfully ...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...