Welcome!

Cloud Security Authors: Xenia von Wedel, Elizabeth White, James Carlini, Pat Romanski, Rostyslav Demush

Related Topics: Machine Learning , Agile Computing, Cloud Security, @DXWorldExpo

Machine Learning : Blog Post

Uncoordinated Data | @CloudExpo #BigData #Analytics

Is uncoordinated data putting your business in hot water?

Have you ever wondered how massive corporations achieve high levels of success and seem to be perfectly organized from the inside out? That’s because they have systems and structures in place to constantly analyze performance data so they can create adjustments or solutions when part of the system fails. In other words, all their gears are going in the same direction.

If you want to play in the realm of high achievers, you need to coordinate your data from the ground up. Here are two of the biggest ways uncoordinated data could be undermining the foundation of your business and how you can prevent it:

1. Email marketing campaigns
Email marketing campaigns are one of the biggest sources of uncoordinated data. If you’re like most businesses, you’ve got multiple team members working on your campaigns. This can be extremely beneficial, yet can also be the source of your downfall, especially if you don’t have a well-documented and clearly defined strategy.

As an example, if you’re using Infusionsoft to create and deliver your email marketing campaigns, you’re working with multiple complex components inside of your strategy. Components like writing copy, formatting emails, creating tags, assigning tags, tracking clicks, merging duplicate contacts, and programming conditional actions to make it all work.

Document your strategy
According to The Essentials of a Content Marketing Strategy, companies who document their strategies see better results. This makes sense because when you document your strategy, your data is organized and accessible to all. But your marketing strategy isn’t the only thing you should be documenting. All processes should be documented and consistently used by your team.

If you have multiple people accessing and editing the same aspects of your campaign, it’s imperative that you create and document a strategy for making updates. For example, assigning one person to format the emails will ensure they’re always consistent. And assigning one person the task of programming the links, actions, and tags for each email will maintain the integrity of the whole campaign.

Coordinate copy through real time updates
If your marketing team is sharing files that are being regularly edited, they need to have a system to make sure they are always accessing the latest version. The last thing you want is for someone to send out an email with a bad link or incorrect deal. Google Docs solves this problem nicely by updating every edit in real time so all contributors see the latest version of the file.

Coordinate contact segmenting
When you have multiple people working on the same email campaign, they need to be in close communication with each other to avoid disaster. You should only allow one person to create, edit, or delete tags. Sometimes a tag already exists for a certain group of people, and is heavily integrated into the automatic actions.

If a duplicate tag is created and applied only to a small group of new contacts, they won’t be dropped into the existing email sequence that starts when the original tag is applied. And, if a tag associated with an action gets deleted, you’ll end up with a bunch of unsegmented leads with no clue where they came from.

To coordinate your segmenting efforts, it’s best to have a strategy where a single person oversees all tag creations, edits, and deletions. This doesn’t mean other people can’t get new tags created through a request, but when one person is in charge of the execution, you won’t end up with broken actions and lost leads.

2. Performance data spread out in various files
If your company’s important data – such as performance objectives, risk mitigation strategies, and asset register – are all stored in different file formats spread across your hard drive, you’re going to have a tough time coordinating that data in order to get a clear picture to assess.

The importance of organized systems and processes can’t be stressed enough. Organizational processes are what drive your business forward through all types of terrain. And reliability-centered maintenance (RCM) is one of the most important processes you could ever use.

RCM is a process that ensures your systems are functioning in order to meet your current needs. It’s a process that improves your effectiveness as a company, decreases your level of risk, and increases your cost effectiveness. This can include assessing the functionality of teams, industrial machines, and even software.

You need more than data management
Even with data management tools, you still need a method to organize it. RCM software, like Reliabuilder from PinnacleART, not only stores data but organizes it for easy analysis.

What RCM looks like
The RCM process consists of some key questions, and as outlined on Wikipedia, those questions are summarized as:

  1. What is the item supposed to do?
  2. How can the item fail to function properly?
  3. What causes each failure?
  4. What happens with each failure?
  5. How does each failure matter?
  6. What proactive tasks can be performed to prevent or diminish the consequences of a failure?
  7. What should be done if a preventive task can’t be found?

These questions combine to form reliability-centered maintenance.

Don’t wait to start coordinating your data
Unites States Army General George S. Patton said, “A good plan today is better than a perfect plan tomorrow.” When it comes to organizing and coordinating your data, you should start creating a simple plan today. You can always adjust as you go, but don’t wait to begin. The only way to be successful is to have all of your gears going in the same direction.

More Stories By Larry Alton

Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

@ThingsExpo Stories
BnkToTheFuture.com is the largest online investment platform for investing in FinTech, Bitcoin and Blockchain companies. We believe the future of finance looks very different from the past and we aim to invest and provide trading opportunities for qualifying investors that want to build a portfolio in the sector in compliance with international financial regulations.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
We are given a desktop platform with Java 8 or Java 9 installed and seek to find a way to deploy high-performance Java applications that use Java 3D and/or Jogl without having to run an installer. We are subject to the constraint that the applications be signed and deployed so that they can be run in a trusted environment (i.e., outside of the sandbox). Further, we seek to do this in a way that does not depend on bundling a JRE with our applications, as this makes downloads and installations rat...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
Digital Transformation (DX) is not a "one-size-fits all" strategy. Each organization needs to develop its own unique, long-term DX plan. It must do so by realizing that we now live in a data-driven age, and that technologies such as Cloud Computing, Big Data, the IoT, Cognitive Computing, and Blockchain are only tools. In her general session at 21st Cloud Expo, Rebecca Wanta explained how the strategy must focus on DX and include a commitment from top management to create great IT jobs, monitor ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
The IoT Will Grow: In what might be the most obvious prediction of the decade, the IoT will continue to expand next year, with more and more devices coming online every single day. What isn’t so obvious about this prediction: where that growth will occur. The retail, healthcare, and industrial/supply chain industries will likely see the greatest growth. Forrester Research has predicted the IoT will become “the backbone” of customer value as it continues to grow. It is no surprise that retail is ...