Welcome!

Cloud Security Authors: Elizabeth White, Stackify Blog, Peter Davidson, Nishanth Kadiyala, Liz McMillan

Related Topics: Machine Learning , Agile Computing, Cloud Security, @BigDataExpo

Machine Learning : Blog Post

Uncoordinated Data | @CloudExpo #BigData #Analytics

Is uncoordinated data putting your business in hot water?

Have you ever wondered how massive corporations achieve high levels of success and seem to be perfectly organized from the inside out? That’s because they have systems and structures in place to constantly analyze performance data so they can create adjustments or solutions when part of the system fails. In other words, all their gears are going in the same direction.

If you want to play in the realm of high achievers, you need to coordinate your data from the ground up. Here are two of the biggest ways uncoordinated data could be undermining the foundation of your business and how you can prevent it:

1. Email marketing campaigns
Email marketing campaigns are one of the biggest sources of uncoordinated data. If you’re like most businesses, you’ve got multiple team members working on your campaigns. This can be extremely beneficial, yet can also be the source of your downfall, especially if you don’t have a well-documented and clearly defined strategy.

As an example, if you’re using Infusionsoft to create and deliver your email marketing campaigns, you’re working with multiple complex components inside of your strategy. Components like writing copy, formatting emails, creating tags, assigning tags, tracking clicks, merging duplicate contacts, and programming conditional actions to make it all work.

Document your strategy
According to The Essentials of a Content Marketing Strategy, companies who document their strategies see better results. This makes sense because when you document your strategy, your data is organized and accessible to all. But your marketing strategy isn’t the only thing you should be documenting. All processes should be documented and consistently used by your team.

If you have multiple people accessing and editing the same aspects of your campaign, it’s imperative that you create and document a strategy for making updates. For example, assigning one person to format the emails will ensure they’re always consistent. And assigning one person the task of programming the links, actions, and tags for each email will maintain the integrity of the whole campaign.

Coordinate copy through real time updates
If your marketing team is sharing files that are being regularly edited, they need to have a system to make sure they are always accessing the latest version. The last thing you want is for someone to send out an email with a bad link or incorrect deal. Google Docs solves this problem nicely by updating every edit in real time so all contributors see the latest version of the file.

Coordinate contact segmenting
When you have multiple people working on the same email campaign, they need to be in close communication with each other to avoid disaster. You should only allow one person to create, edit, or delete tags. Sometimes a tag already exists for a certain group of people, and is heavily integrated into the automatic actions.

If a duplicate tag is created and applied only to a small group of new contacts, they won’t be dropped into the existing email sequence that starts when the original tag is applied. And, if a tag associated with an action gets deleted, you’ll end up with a bunch of unsegmented leads with no clue where they came from.

To coordinate your segmenting efforts, it’s best to have a strategy where a single person oversees all tag creations, edits, and deletions. This doesn’t mean other people can’t get new tags created through a request, but when one person is in charge of the execution, you won’t end up with broken actions and lost leads.

2. Performance data spread out in various files
If your company’s important data – such as performance objectives, risk mitigation strategies, and asset register – are all stored in different file formats spread across your hard drive, you’re going to have a tough time coordinating that data in order to get a clear picture to assess.

The importance of organized systems and processes can’t be stressed enough. Organizational processes are what drive your business forward through all types of terrain. And reliability-centered maintenance (RCM) is one of the most important processes you could ever use.

RCM is a process that ensures your systems are functioning in order to meet your current needs. It’s a process that improves your effectiveness as a company, decreases your level of risk, and increases your cost effectiveness. This can include assessing the functionality of teams, industrial machines, and even software.

You need more than data management
Even with data management tools, you still need a method to organize it. RCM software, like Reliabuilder from PinnacleART, not only stores data but organizes it for easy analysis.

What RCM looks like
The RCM process consists of some key questions, and as outlined on Wikipedia, those questions are summarized as:

  1. What is the item supposed to do?
  2. How can the item fail to function properly?
  3. What causes each failure?
  4. What happens with each failure?
  5. How does each failure matter?
  6. What proactive tasks can be performed to prevent or diminish the consequences of a failure?
  7. What should be done if a preventive task can’t be found?

These questions combine to form reliability-centered maintenance.

Don’t wait to start coordinating your data
Unites States Army General George S. Patton said, “A good plan today is better than a perfect plan tomorrow.” When it comes to organizing and coordinating your data, you should start creating a simple plan today. You can always adjust as you go, but don’t wait to begin. The only way to be successful is to have all of your gears going in the same direction.

More Stories By Larry Alton

Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

@ThingsExpo Stories
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 21st Int\ernational Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their ...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
In his session at Cloud Expo, Alan Winters, an entertainment executive/TV producer turned serial entrepreneur, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to ma...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists looked at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deliver...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), provided an overview of various initiatives to certify the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldwide re...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...