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Royal Spring Water, Inc. Announces Exclusive Private Label Water Agreement With "It's A Grind"

Royal Spring Water, Inc. Announces Exclusive Private Label Water Agreement With "It's A Grind"

LOS ANGELES, CA -- (MARKET WIRE) -- 11/16/07 -- Royal Spring Water, Inc. (PINKSHEETS: RSPG) (the "Company"), a bottler and distributor of natural beverage products and pure water from the wells of the "Ogallala Aquifer," today announced a signed sales and distribution agreement with one of the fastest growing coffee house franchises in the US -- "IAG Coffee Franchise, LLC." The new sales agreement and alliance between the companies provides for Royal Spring Water to produce and distribute private label water on behalf of "It's A Grind" to be shipped to over one hundred and twenty It's A Grind Coffee House locations nationwide. The private labeled water will be bottled in a specially designed bottle (cylinder) with a private label designed by "It's A Grind." The term of the agreement is for eighteen months.

"Their superb water quality and taste is the reason we selected Royal Spring Water, Inc. for our branded water," stated Marty Cox, Founder & President of It's A Grind.

Alex Hazan, CEO of Royal Spring Water, Inc., stated, "'It's A Grind' is one of the fastest growing coffee house franchises in the US. With over one-hundred locations, we welcome the opportunity to grow with them and build their new water brand into a recognizable and profitable enterprise. Our private label water division for large companies and brands is continuing to show growth over the last year. We are extremely pleased to have 'It's A Grind' join our list of prestigious private label clients."

About It's A Grind

Husband and wife entrepreneurs, Marty Cox and Louise Montgomery, were inspired to open the first It's A Grind Coffee House in Long Beach, CA in 1994. Today, communities across the United States gather at their local It's A Grind Coffee House every day.

As a neighborhood coffee house featuring a blues and jazz motif, large comfortable seating and an eclectic blend of music, It's A Grind (www.itsagrind.com) features only the highest quality whole bean specialty coffees; traditional, espresso and iced blended coffee drinks; tea and tea based drinks, hot toasted bagels, muffins, scones and other delicious bakery items.

It's A Grind begins with the finest Arabica coffees, micro-roasted in small batches to create the smoothest, best tasting coffee. This unique roasting process allows us to achieve maximum flavor while delivering the freshest roasted coffee within days of roasting, not weeks or months as do some of the other notable coffee companies. It's A Grind constantly measures itself against the finest European coffee masters, assuring its customers only the best tasting coffees.

About Royal Spring Water, Inc.

Royal Spring Water (PINKSHEETS: RSPG) (www.royalspringswater.com) bottles and distributes pure water from the sweet spot of "Ogallala Aquifer." The Company's underground water source has existed for millions of years, and is part of the "Ogallala Aquifer," one of the country's largest and best water quality aquifers. This pure water from the wells is already cold and free of organic contaminants, making it desirable for drinking. Our state-of-the-art manufacturing facility in Texas is where water is extracted from underground wells, then processed through a complex filtration and bottling system.

Cautionary Statement Pursuant to Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995:

This press release may contain forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Expressions of future goals and similar expressions reflecting something other than historical fact are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties. The actual results that the Company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. The Company undertakes no obligations to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this news release.

Contact:
Royal Spring Water, Inc.
1 866 446 7774
http://www.royalspringswater.com

Investor Relations

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New York, NY 10005
212.918.4567
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