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Holistic Application Security to Protect Data and Improve Compliance

Incorporating the Right Technologies and Services to Drive Comprehensive Application Security Results in a Lowered Vulnerability Footprint and Improved Compliance

BOSTON, MA -- (Marketwire) -- 08/21/08 -- In the newly released benchmark report, "Application Security: Protect Sensitive Data while Improving Compliance," Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), found that on average, Best-in-Class organizations were able to realize a 12x greater decrease in the number of successful application security attacks than Industry Average companies as a direct result of incorporating the right blend of technologies and services as a part of their comprehensive application security strategies.

This report examined and analyzed organizations' planning, deployment, use, and management of their application security to provide a roadmap for constructing holistic, business-advancing application security strategies. As part of their comprehensive application security, Best-in-Class organizations are 3.5x as likely as Laggards to incorporate real or near-real time application security monitoring tools. Using tools that track and report defects throughout the application lifecycle allows organizations to significantly reduce the costly timeframe existing between problem identification and problem resolution. In addition, the Best-in-Class are 62% more likely than Laggards to incorporate their application security policy into their overarching information security policy. Leveraging the right solutions allowed the Best-in-Class to not only improve the security of their applications, but also to increase application uptime by 13%, and decrease data loss incidents by 9%.

"To fully capitalize on the business-advancing gains stemming from effective application security, organizations must be able to identify, manage, and mitigate security risks both in current, newly developed, and new versions of existing applications," said Stephen Walker, senior associate, Aberdeen. "A well-planned and holistically derived application security process can dramatically reduce a company's IT security exposure, improve compliance activities, and streamline operational, financial, and strategic processes. By pursuing an application security strategy featuring the right blend of monitoring and measuring tools, Best-in-Class organizations were able to align any application security implementations to corporate business goals, and subsequently increased their compliance success-rate by over 11%."

The report first identifies how Best-in-Class organizations structure and govern internal capabilities and technology solutions to maximize the benefits of application security, then provides a roadmap of actionable recommendations for companies seeking to either optimize an existing or begin developing application security that results in a lowered vulnerability footprint, an increased compliance success-rate, and streamlined operational, financial, and strategic processes.

A complimentary copy of this report is made available due in part by the following underwriters: Armorize Technologies and AsTech Consulting. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=4192.

To access all of Aberdeen's complimentary research please visit http://research.aberdeen.com.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

© 2008 AberdeenGroup, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts  02210-1928
Telephone: (617)854-5200
Fax: (617) 723-7897
www.aberdeen.com

Media Contact:
Stephen Walker
Aberdeen Harte-Hanks
(617) 854-5349
[email protected]

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