Welcome!

Cloud Security Authors: Carmen Gonzalez, Pat Romanski, Aruna Ravichandran, Shelly Palmer, Elizabeth White

Related Topics: @CloudExpo

@CloudExpo: Article

Exclusive Q&A with Cloud Computing CEO Michael Crandell

RightScale's head honcho on Achieving Profitability in the Rapidly Advancing Cloud Market

"We are in an ideal position to accelerate our business to continue our leadership in this rapidly advancing cloud market," says RightScale CEO Michael Crandell, in this Exclusive Q&A with the editor-in-chief of SYS-CON's Cloud Computing Journal, Alan Williamson. "We decided the timing was right to create a war chest that would take us to profitability," Crandell added. Earlier this month RightScale snagged $13M in a Series B round of venture funding.

Here's the interview in full:

Cloud Computing Journal: $13M is quite a chunk of change to raise in this climate. Was this about what you required? Was it more or less than you asked for?

Michael Crandell: We raised exactly what we set out to raise. This year we've seen a lot of interest from investors, and so we decided the timing was right to create a war chest that would take us to profitability. At the same time, we've gotten the best VCs we could hope for: Danny Rimer of Index Ventures and Kevin Harvey of Benchmark add tremendous value on our Board. Now, we are in an ideal position to accelerate our business to continue our leadership in this rapidly advancing cloud market.


Cloud Computing Journal:
Where are you going to be spending that money?

MC: We'll use the funds to accelerate product and market development of our core management platform, including support for new clouds, continuing to build our ISV and developer communities, and expanding into additional geographic markets.


Cloud Computing Journal:
RightScale has built up its business from Amazon EC2 customers, what plans have you to broaden this to other cloud providers? Are the other cloud providers ready for prime time?

MC: In September, we announced support for GoGrid and Flexiscale clouds, and an ongoing cooperation with Rackspace as they roll out their cloud offerings. Amazon remains in the lead in terms of functionality, scale, and adoption. But clearly we're moving to a multi-cloud market, and helping customers take advantage of the freedom and choice that provides is a key target for RightScale.


Cloud Computing Journal:
For many people, they see Amazon as the only cloud provider. Is it healthy for any one company to dominate the industry so much at the start?

MC: Amazon has done a brilliant job pioneering this space, and seen impressive growth. They have almost single-handedly commercialized the notion of pay-as-you-go, on demand, virtually infinite outsourced IT infrastructure. In that sense, their leadership has established the de factor standard and that's been very healthy for customers. As the market continues to evolve rapidly, other cloud players are entering and differentiating their offerings -- which adds the critical capability for businesses to avoid single-source vendor dependency. Compared to other innovations in tech history, cloud computing is unfolding very rapidly and in an open and healthy way.

Cloud Computing Journal: At the moment RightScale doesn't provide a one-stop service; I have to pay you and Amazon. Are there plans to give me as a customer one billing point?

MC: We're working on that. Stay tuned.


Cloud Computing Journal:
For all the hype and pomp of cloud computing, what do you see as the biggest myth that is circulating just now?

MC: Some seem to think that cloud computing eliminates the need for good system design and management: everything will happen "automagically"! There are real advantages to be gained from cloud deployments in terms of automation, simplification of system administration, and reliability and performance -- but achieving these still depends on well-designed solutions. That's central to what we provide at RightScale: automated management utilizing best-practices in multi-cloud design that maintain transparency and IT control for the customer.


Cloud Computing Journal:
Many analysts see the private cloud as the area that will make the real money from cloud computing? What are your plans to support the private cloud?

MC: We think the public cloud is going to continue it's explosive growth. We hear frequently from customers about running out of data center space, data center power, data center budget, and data center patience (i.e., long internal IT lead times). There is tremendous pressure to leverage the cost and agility advantages of outsourcing IT infrastructure using flexible cloud resources. That said, there will clearly be private clouds in the picture too, and in that area our strategy is to focus on the nexus of the two -- hybrid clouds -- and provide an easy way for corporate developers to utilize both public and private cloud resources when appropriate.


Cloud Computing Journal:
We recently ran our Cloud Bootcamp, where we had your own Thorsten von Eicken come along and take us through some of what you do. What are you finding are the top questions being asked by people new to the cloud space?

MC: People come to us already convinced that moving to the cloud is a compelling prospect -- but they have questions on how best to do it, what the "gotchas" are, and what they should expect. Basically, they're looking for guidance and a fast on-ramp to deploying in the cloud, and a system they can use to support the lifecycle of development and deployment, which is exactly what we provide.


Cloud Computing Journal: Take us 12 months into the future. When I login to my RightScale dashboard, what will I expect to see and what will I be able to do?

MC: You'll see more automation control, more clouds supported, more pre-packaged solutions from ISV partners. You'll also see an active, growing community of developers sharing information about using RightScale as a cloud management platform. All this will give you, the customer, the advantage of getting onto the cloud fast, building your application on best-practice solutions for resiliency and performance, reducing your system administration overhead, all the while maintaining transparency & control to customize any layer of the stack as needed.

More Stories By Alan Williamson

Alan Williamson is widely recognized as an early expert on Cloud Computing, he is Co-Founder of aw2.0 Ltd, a software company specializing in deploying software solutions within Cloud networks. Alan is a Sun Java Champion and creator of OpenBlueDragon (an open source Java CFML runtime engine). With many books, articles and speaking engagements under his belt, Alan likes to talk passionately about what can be done TODAY and not get caught up in the marketing hype of TOMORROW. Follow his blog, http://alan.blog-city.com/ or e-mail him at cloud(at)alanwilliamson.org.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
SYS-CON Events announced today that Catchpoint, a leading digital experience intelligence company, has been named “Silver Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Catchpoint Systems is a leading Digital Performance Analytics company that provides unparalleled insight into your customer-critical services to help you consistently deliver an amazing customer experience. Designed for digital business, C...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
"Tintri was started in 2008 with the express purpose of building a storage appliance that is ideal for virtualized environments. We support a lot of different hypervisor platforms from VMware to OpenStack to Hyper-V," explained Dan Florea, Director of Product Management at Tintri, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and E...
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, discussed the best practices that will ensure a successful smart city journey.
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
The best-practices for building IoT applications with Go Code that attendees can use to build their own IoT applications. In his session at @ThingsExpo, Indraneel Mitra, Senior Solutions Architect & Technology Evangelist at Cognizant, provided valuable information and resources for both novice and experienced developers on how to get started with IoT and Golang in a day. He also provided information on how to use Intel Arduino Kit, Go Robotics API and AWS IoT stack to build an application tha...